The SoftAd Group Announces Seminar Series to Focus on Consultative Selling In a Multi-Channel Environment

Declaring 2001 the 'Year of the Channel Partner,' SoftAd Looks to Extend

Awareness of Its E-Business Platform for Interactive Selling Among Companies

That Distribute Products Through Channel Partners



Apr 10, 2001, 01:00 ET from SoftAd Group, Inc.

    MILL VALLEY, Calif., April 10 /PRNewswire/ -- The SoftAd Group, Inc., a
 16 year old software company that helps companies use e-business technology to
 more effectively sell their products and services, is conducting a series of
 seminars on how to increase sales by collaborating with sales distribution
 partners.  Targeted to senior management at established companies that have a
 network of channel partners (e.g. dealers, agents, resellers, etc.), the
 seminars will feature noted Gartner Group analyst Whit Andrews and discuss how
 to create powerful online selling environments for complex products and
 services in multiple selling environments, while keeping an eye on the bottom
 line.
     "A couple of years ago the mantra was 'sell direct,' 'bypass your channel
 partners,' 'close stores,' 'spin off your dotcom business,'" says
 Paula Tompkins, CEO and founder of The SoftAd Group, Inc.  "Last year it was:
 'Join marketplaces,' 'buy from everybody,' 'sell to everybody.'  Both
 strategies did not work because they required a fundamental shift away from
 the way people traditionally conduct business.  All along SoftAd followed our
 own strategy-building solutions that use the Internet to enhance traditional
 means of doing business, including working with channel partners.  The market
 is now embracing this strategy."
     The seminars, in select cities and on-line, will cover how to increase
 sales, extend a company's reach, leverage a brand and, ultimately, reduce
 costs by:
 
     -- Leveraging technology to fulfill a strategy of channel cooperation
     -- Creating online selling environments for complex products and services
        that replicate the consultative selling practices of the most seasoned
        salesperson
     -- Reducing the number of resources that are required to build and
        maintain effective online sales sites.
 
     Seminar Dates:
 
     Boston:  Tuesday, May 15, 2001
              9-11 a.m. EDT or 2 - 4 p.m. EDT
 
     Chicago:  Thursday May 17, 2001
               9-11 a.m. CDT or 2 - 4 p.m. CDT
     New York:  Tuesday, May 22, 2001
                9-11 a.m. EDT or 2 - 4 p.m. EDT
 
     Webinar Dates:
 
                Friday, May 11, 2001
                11 a.m. - 12 p.m. PDT/2-3 p.m. EDT
 
                Thursday, May 24, 2001
                11 a.m. - 12 p.m. PDT/2-3 p.m. EDT
 
     Interested parties can register at the company's website:
 www.softad.com/events, by e-mail:  register@softad.com, or via phone:
 800-266-0322.
 
     About SoftAd
     Founded in 1985, The SoftAd Group, Inc. is a pioneer in creating software
 to promote and sell a company's products and services. SoftAd specializes in
 delivering interactive selling solutions that link an enterprise to its
 channel partners and customers and create powerful consultative selling
 environments. Its flagship e-business platform, ChannelNet(TM), is based on
 the belief that existing sales distribution channels add value to the sales
 and services process -- and that the Internet should be an extension of, and
 not a replacement for, existing channel partners.
     Throughout SoftAd's 16-year history, the company has created more than
 1,000 interactive selling solutions for 250-plus clients in 13 languages.
 Clients include Ford Motor Company, Assuresoft, Detroit Diesel, RapportNET and
 many other Global 2000 companies.
     The SoftAd Group is headquartered in Mill Valley, California, with
 regional offices in Detroit and London (U.K.). For more information about
 SoftAd and its software solutions, visit www.softad.com.
 
 

SOURCE SoftAd Group, Inc.
    MILL VALLEY, Calif., April 10 /PRNewswire/ -- The SoftAd Group, Inc., a
 16 year old software company that helps companies use e-business technology to
 more effectively sell their products and services, is conducting a series of
 seminars on how to increase sales by collaborating with sales distribution
 partners.  Targeted to senior management at established companies that have a
 network of channel partners (e.g. dealers, agents, resellers, etc.), the
 seminars will feature noted Gartner Group analyst Whit Andrews and discuss how
 to create powerful online selling environments for complex products and
 services in multiple selling environments, while keeping an eye on the bottom
 line.
     "A couple of years ago the mantra was 'sell direct,' 'bypass your channel
 partners,' 'close stores,' 'spin off your dotcom business,'" says
 Paula Tompkins, CEO and founder of The SoftAd Group, Inc.  "Last year it was:
 'Join marketplaces,' 'buy from everybody,' 'sell to everybody.'  Both
 strategies did not work because they required a fundamental shift away from
 the way people traditionally conduct business.  All along SoftAd followed our
 own strategy-building solutions that use the Internet to enhance traditional
 means of doing business, including working with channel partners.  The market
 is now embracing this strategy."
     The seminars, in select cities and on-line, will cover how to increase
 sales, extend a company's reach, leverage a brand and, ultimately, reduce
 costs by:
 
     -- Leveraging technology to fulfill a strategy of channel cooperation
     -- Creating online selling environments for complex products and services
        that replicate the consultative selling practices of the most seasoned
        salesperson
     -- Reducing the number of resources that are required to build and
        maintain effective online sales sites.
 
     Seminar Dates:
 
     Boston:  Tuesday, May 15, 2001
              9-11 a.m. EDT or 2 - 4 p.m. EDT
 
     Chicago:  Thursday May 17, 2001
               9-11 a.m. CDT or 2 - 4 p.m. CDT
     New York:  Tuesday, May 22, 2001
                9-11 a.m. EDT or 2 - 4 p.m. EDT
 
     Webinar Dates:
 
                Friday, May 11, 2001
                11 a.m. - 12 p.m. PDT/2-3 p.m. EDT
 
                Thursday, May 24, 2001
                11 a.m. - 12 p.m. PDT/2-3 p.m. EDT
 
     Interested parties can register at the company's website:
 www.softad.com/events, by e-mail:  register@softad.com, or via phone:
 800-266-0322.
 
     About SoftAd
     Founded in 1985, The SoftAd Group, Inc. is a pioneer in creating software
 to promote and sell a company's products and services. SoftAd specializes in
 delivering interactive selling solutions that link an enterprise to its
 channel partners and customers and create powerful consultative selling
 environments. Its flagship e-business platform, ChannelNet(TM), is based on
 the belief that existing sales distribution channels add value to the sales
 and services process -- and that the Internet should be an extension of, and
 not a replacement for, existing channel partners.
     Throughout SoftAd's 16-year history, the company has created more than
 1,000 interactive selling solutions for 250-plus clients in 13 languages.
 Clients include Ford Motor Company, Assuresoft, Detroit Diesel, RapportNET and
 many other Global 2000 companies.
     The SoftAd Group is headquartered in Mill Valley, California, with
 regional offices in Detroit and London (U.K.). For more information about
 SoftAd and its software solutions, visit www.softad.com.
 
 SOURCE  SoftAd Group, Inc.