THE SPORTS ILLUSTRATED GROUP To Bring Iconic Swimsuit Franchise To Mobile With The Debut Of 'SI SWIMSUIT' For The iPhone


Jul 22, 2009, 10:31 ET from Sports Illustrated

NEW YORK, July 22 /PRNewswire/ -- THE SPORTS ILLUSTRATED GROUP ( today unveils "SI Swimsuit 2009" a new mobile app for iPhone and coming soon to the BlackBerry. The "world's sexiest app" breaks new ground as the first mobile application in the lifestyle category to deliver video of SI's gorgeous Swimsuit models, hundreds of SI Swimsuit photos as well as scores, schedules and team information.

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The application, which retails for $2.99, is the mobile extension of SI Swimsuit - a multimedia franchise which reaches more than 66 million adults. The application features video and photos of all 20 models from the 2009 SI SWIMSUIT franchise and allows users to create their own daily sports calendar customizable to follow your favorite pro or college teams' along with your choice of SI Swimsuit model each month. With in the lifestyle category there is tremendous anticipation for the potential of this new application, which could rank among the most popular in the mobile space. Features of the new SI Swimsuit application include:

  • Videos from every shoot in the 2009 issue including the fan favorite body painting.
  • A collection of 20 stellar high quality photos for each model, including cover model Bar Refaeli, Danica Patrick, Brooklyn Decker and Hilary Rhoda.
  • Customizable sports calendar to keep track of schedules and scores for up to six of your favorite professional and/or college sports teams.

"The debut of the annual Swimsuit issue is one of the most popular days on the sports calendar. Now with the debut of SI Swimsuit application sports fans can create their own calendar and follow their favorite Swimsuit model and team 365 days a year," said Stacey Vollman, Vice President, and General Manager SI DIGITAL."

The SI SWIMSUIT application is the ultimate app for the everyday sports fan. The first time you launch the app you will be invited to customize the calendar by (1) picking your favorite models to be displayed for each month and (2) choosing as many as 6 professional and college teams to keep track of in the calendar.

SI partnered with Azuki systems to create the mobile application and after this initial launch on iPhone, the application will be available for both the Blackberry Storm and Bold in August 2009.

"We are delighted to be working with SPORTS ILLUSTRATED on this application," said Jim Ricotta, CEO of Azuki Systems, a developer of interactive mobile media services and software. "The SI SWIMSUIT 2009 app is a one-of-a-kind combination of gorgeous imagery and video with useful information for the sports fan. It is a standout example of how compelling mobile experiences can be created when great content comes together with great technology."


SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by SPORTS ILLUSTRATED, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and, the magazine's 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes SPORTS ILLUSTRATED KIDS (, a monthly magazine targeted to kids age 8 and up; GOLF MAGAZINE and;, a social networking and sports news aggregation platform;, a website dedicated to college sports and the college sports lifestyle; SI PRESENTS the magazine's specialty publishing division; as well as SI BOOKS, SI PICTURES, SI PRODUCTIONS, SI DIGITAL and SI EVENTS. Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.

About Azuki

Azuki offers a software service for media companies to deliver a new generation of mobile websites and applications. Azuki powers high quality video, rich community features, and compelling true-to-brand consumer experiences. With Azuki, content providers scale on proven infrastructure and extend desktop services seamlessly across the mobile web. Based in Acton, Mass., Azuki is led by an executive team that has built some of the communications industry's most successful companies. For additional information, please visit or call 1-978-844-5100.

SOURCE Sports Illustrated