The Survey of College Marketing Programs, 2013 Edition Features Google, YouTube, Facebook, Vimeo, Yahoo! and Bing

Apr 30, 2013, 11:46 ET from Research and Markets

DUBLIN, April 30, 2013 /PRNewswire/ --

Research and Markets ( has announced the addition of the "The Survey of College Marketing Programs, 2013 Edition" report to their offering.

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This 157-page study looks closely at the marketing efforts and advertising spending policies of sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo!, and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultancies, presenting detailing information on current and planned use and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

Just a few of the many findings from this report are:

  • Within the past two years, just one college in the sample spent anything at all on public relations agencies for projects relating to student recruitment or retention
  • 80.95 percent of survey participants have used newspaper ads within the past year as a promotional vehicle for the college
  • For those participants that have a separate annual marketing budget, the mean budget is $232,441
  • 46.15 percent of all community and junior colleges in the sample have used keyword purchases on Facebook as a promotional vehicle within the past year

Some of the Sources/Contributors

- Alfred University
- Bethany College (Kansas)
- Briercrest College & Seminary
- Charter Oak State College
- Chatfield College
- Confederation College
- Delaware College of Art and Design
- Fort Hays State University
- Green River Community College
- Indiana University of Pennsylvania
- John Brown University
- Johnson C. Smith University
- L'Academie de Cuisine
- Lakes Region Community College
- Marshall University
- Mid-South Community College
- Ohio Valley University
- Rend Lake College
- Spelman College
- Suffolk County Community College
- University of Wisconsin Superior
- Virginia Polytechnic Institute and State University
- West Chester University of Pennsylvania

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: +1-646-607-1907
Fax (outside U.S.): +353-1-481-1716

Sector: Advertising and Marketing

SOURCE Research and Markets