The Wall Street Journal Guide to Business Schools; Exclusive e-Book Available Online

Apr 30, 2001, 01:00 ET from Simon & Schuster, Inc.

    NEW YORK, April 30 /PRNewswire/ -- For the first time, corporate
 recruiters rate the top domestic and foreign business schools in The Wall
 Street Journal Guide to Business Schools (A Wall Street Journal Book/Published
 by Simon & Schuster, Inc.; April 30, 2001; $15.00), the first guide of its
 kind to be published exclusively as an e-book.
     The results of a survey by The Wall Street Journal and Harris Interactive,
 the top-50 ranked schools were announced today in a special supplement of The
 Wall Street Journal.  This e-book is a 1200-screen, in-depth look at the more
 than 150 schools that were covered in the survey.
     The rankings of U.S. and International full-time M.B.A. programs are based
 exclusively on the evaluations of more than 1600 recruiters appraising
 27 attributes.  This is the first major survey to focus on the opinions of the
 buyers of M.B.A. talent, and the results are quite different from those of
 other business school guides.  *See attached list.
     The e-book expands in great detail on the rankings featured in today's
 supplement-Top Public and Private Schools, Top Schools by Region, Top Large
 and Small Schools, Top Schools on Top Attributes, Hidden Gems, and Top Schools
 by Industry.  Only the e-book includes in-depth profiles (close to 10 screens
 per school) of each ranked school including historical background, areas of
 outstanding performance, recognition for excellence in academic
 concentrations, and comments from recruiters -- both positive and otherwise.
 Recruiters' views on more than 70 additional business schools are also
 included.
     The e-book also provides detailed data supplied by each school-the top
 50 and beyond-including admissions deadlines and contact information, tuition
 and room and board fees, profiles of full-time students (average GPAs and GMAT
 scores), and academic information (student/faculty ratio, average class size,
 and teaching methods).  It also features post-graduation employment data.  For
 example, the top-rated school boasts 99% of its students were offered jobs
 within 3 months of graduation and 96% accepted, with the highest base annual
 salary reaching $150,000.  THE WALL STREET JOURNAL GUIDE TO BUSINESS SCHOOLS
 also lists the top ten companies (from Dell Computer and Cisco Systems to
 McKinsey & Co. and Goldman Sachs Group, Inc.) hiring from each school, as well
 as a short list of famous graduates.
     The guide closes with a section on the methodology used in the planning
 and execution of the survey.  It describes how the schools were selected, how
 the survey was developed, how recruiters were chosen and interviewed, and how
 the results were calculated.
     For descriptions and evaluations of the world's leading business
 schools -- the top 50 and then some -- in a groundbreaking e-book format,
 nothing on the market comes close to THE WALL STREET JOURNAL GUIDE TO BUSINESS
 SCHOOLS.  It is sure to be an invaluable resource for prospective students,
 school faculty and administrators and recruiters themselves.
 
     ABOUT THE EDITORS:
     Ronald J. Alsop, Editor.  Ronald Alsop is a news editor at The Wall Street
 Journal and also writes about marketing and corporate reputation for the
 newspaper.
     Joy M. Sever, Project Director.  Joy Sever, Ph.D., is a senior vice
 president at Harris Interactive and director of the firm's reputation
 practice.
 
     ABOUT THE E-BOOK
     THE WALL STREET JOURNAL GUIDE TO BUSINESS SCHOOLS
     Ronald J. Alsop, Editor; Joy Sever, Project Director
     Wall Street Journal Books/Published by Simon & Schuster, Inc.
     Publication Date: April 30, 2001; Price: $15.00; ISBN: 0-7432-1520-6
 
     For more information about Wall Street Journal books visit
 http://www.WSJbooks.com
 or http://www.simonsays.com
 
                            THE TOP 10 BUSINESS SCHOOLS
                                    As Listed in
 
                              THE WALL STREET JOURNAL
                             GUIDE TO BUSINESS SCHOOLS
 
     1.   Dartmouth College (Tuck)
     2.   Carnegie Mellon University
     3.   Yale University
     4.   University of Michigan
     5.   Northwestern University (Kellogg)
     6.   Purdue University (Krannert)
     7.   University of Chicago
     8.   Harvard University
     9.   Southern Methodist University (Cox)
     10.  University of Texas at Austin (McCombs)
 
 

SOURCE Simon & Schuster, Inc.
    NEW YORK, April 30 /PRNewswire/ -- For the first time, corporate
 recruiters rate the top domestic and foreign business schools in The Wall
 Street Journal Guide to Business Schools (A Wall Street Journal Book/Published
 by Simon & Schuster, Inc.; April 30, 2001; $15.00), the first guide of its
 kind to be published exclusively as an e-book.
     The results of a survey by The Wall Street Journal and Harris Interactive,
 the top-50 ranked schools were announced today in a special supplement of The
 Wall Street Journal.  This e-book is a 1200-screen, in-depth look at the more
 than 150 schools that were covered in the survey.
     The rankings of U.S. and International full-time M.B.A. programs are based
 exclusively on the evaluations of more than 1600 recruiters appraising
 27 attributes.  This is the first major survey to focus on the opinions of the
 buyers of M.B.A. talent, and the results are quite different from those of
 other business school guides.  *See attached list.
     The e-book expands in great detail on the rankings featured in today's
 supplement-Top Public and Private Schools, Top Schools by Region, Top Large
 and Small Schools, Top Schools on Top Attributes, Hidden Gems, and Top Schools
 by Industry.  Only the e-book includes in-depth profiles (close to 10 screens
 per school) of each ranked school including historical background, areas of
 outstanding performance, recognition for excellence in academic
 concentrations, and comments from recruiters -- both positive and otherwise.
 Recruiters' views on more than 70 additional business schools are also
 included.
     The e-book also provides detailed data supplied by each school-the top
 50 and beyond-including admissions deadlines and contact information, tuition
 and room and board fees, profiles of full-time students (average GPAs and GMAT
 scores), and academic information (student/faculty ratio, average class size,
 and teaching methods).  It also features post-graduation employment data.  For
 example, the top-rated school boasts 99% of its students were offered jobs
 within 3 months of graduation and 96% accepted, with the highest base annual
 salary reaching $150,000.  THE WALL STREET JOURNAL GUIDE TO BUSINESS SCHOOLS
 also lists the top ten companies (from Dell Computer and Cisco Systems to
 McKinsey & Co. and Goldman Sachs Group, Inc.) hiring from each school, as well
 as a short list of famous graduates.
     The guide closes with a section on the methodology used in the planning
 and execution of the survey.  It describes how the schools were selected, how
 the survey was developed, how recruiters were chosen and interviewed, and how
 the results were calculated.
     For descriptions and evaluations of the world's leading business
 schools -- the top 50 and then some -- in a groundbreaking e-book format,
 nothing on the market comes close to THE WALL STREET JOURNAL GUIDE TO BUSINESS
 SCHOOLS.  It is sure to be an invaluable resource for prospective students,
 school faculty and administrators and recruiters themselves.
 
     ABOUT THE EDITORS:
     Ronald J. Alsop, Editor.  Ronald Alsop is a news editor at The Wall Street
 Journal and also writes about marketing and corporate reputation for the
 newspaper.
     Joy M. Sever, Project Director.  Joy Sever, Ph.D., is a senior vice
 president at Harris Interactive and director of the firm's reputation
 practice.
 
     ABOUT THE E-BOOK
     THE WALL STREET JOURNAL GUIDE TO BUSINESS SCHOOLS
     Ronald J. Alsop, Editor; Joy Sever, Project Director
     Wall Street Journal Books/Published by Simon & Schuster, Inc.
     Publication Date: April 30, 2001; Price: $15.00; ISBN: 0-7432-1520-6
 
     For more information about Wall Street Journal books visit
 http://www.WSJbooks.com
 or http://www.simonsays.com
 
                            THE TOP 10 BUSINESS SCHOOLS
                                    As Listed in
 
                              THE WALL STREET JOURNAL
                             GUIDE TO BUSINESS SCHOOLS
 
     1.   Dartmouth College (Tuck)
     2.   Carnegie Mellon University
     3.   Yale University
     4.   University of Michigan
     5.   Northwestern University (Kellogg)
     6.   Purdue University (Krannert)
     7.   University of Chicago
     8.   Harvard University
     9.   Southern Methodist University (Cox)
     10.  University of Texas at Austin (McCombs)
 
 SOURCE  Simon & Schuster, Inc.