The Weather Channel is Named Premier Weather Provider for USA TODAY

Weather Content to be Available in Print, Online, and On-Air via USA TODAY



Jan 14, 2002, 00:00 ET from USA TODAY

    MCLEAN, Va., Jan. 14 /PRNewswire/ -- Two of the nation's most respected
 media brands have joined forces to provide consumers around the world with the
 leading news and weather information.  The Weather Channel (TWC), the nation's
 leading provider of weather information, and USA TODAY, the largest
 circulation daily newspaper in America, announce a multi-media partnership to
 offer consumers weather content in print, online, and on air.  As of January
 21st, TWC will be the premier weather forecast provider for both USA TODAY
 domestic and its international editions.
     Additionally, The Weather Channel staff of 125 professional meteorologists
 will serve as USA TODAY's key resource for outside weather expertise, in print
 and online at USATODAY.com.
     The network's Web site, weather.com, will deliver the latest weather data
 for 80,000 locations worldwide on USATODAY.com.  This will include 5-day
 forecasts, current conditions and various radar, satellite and forecast maps.
 USA TODAY will also feature links to weather.com's popular lifestyle content,
 such as golf, ski and travel, which will be updated seasonally.  Weather
 coverage in the print version of USA TODAY will include highs and lows for
 designated cities on the national map, a collection of maps including national
 forecast maps for the next five days, radar and satellite maps, frost and
 freeze, heat index and more.  The international editions of USA TODAY, edited
 for U.S. citizens traveling overseas, will continue to include information on
 highs and lows for designated European cities and international weather maps.
 In addition, The Weather Channel and USA TODAY will share weather content and
 resources for coverage of the Salt Lake Olympics in February, 2002.
     "We are excited about our new partnership with The Weather Channel because
 we anticipate a collaborative relationship with their meteorologists and USA
 TODAY's weather staff," said Karen Jurgensen, editor of USA TODAY.  "This
 relationship will benefit USA TODAY readers by giving them national weather
 information with longer range forecasting.  And, television viewers will
 receive news from our reporters."
     "We are very pleased to partner with USA TODAY because they understand the
 emotional connection consumers have with the weather," said Terry Connelly,
 senior vice president, programming and production at The Weather Channel.
 "For the past 20 years, both USA TODAY and The Weather Channel have
 individually been committed to delivering relevant information that makes a
 difference in people's lives.  Now, this partnership enables us to extend The
 Weather Channel brand, reaching new consumers, new advertisers, and media
 partners."
     Jeff Webber, senior vice president and publisher of USATODAY.com,
 commented, "We are delighted to partner with The Weather Channel to give
 USATODAY.com readers the most up-to-date weather information available."  He
 said the partnership "joins two leading media brands together to give
 consumers and advertisers an even greater media value."
     Additionally, USA TODAY LIVE, the newspaper's television production arm,
 will produce USA TODAY-branded and weather-related business stories for TWC
 programs, such as 'First Outlook," the early morning information show, airing
 at 5 a.m. - 7 a.m., Eastern Time.
     Another aspect of the partnership offers the opportunity for Gannett's 22
 television stations to share coverage of breaking weather events with The
 Weather Channel cable network.  To introduce the all-weather network's viewers
 to the value of this concept, an explanatory 45-second story package will
 debut on The Weather Channel January 21.
 
     About The Weather Channel:
     The Weather Channel, a 24-hour weather network, is seen in almost 84
 million U.S. households, and 9.2 million households in Latin America.  Its Web
 site, weather.com, attracts over 350 million page views per month, and is
 consistently ranked among the top TV-related Web sites by Nielsen/NetRatings.
 TWC also operates The
     Weather Channel Radio Network, The Weather Channel Newspaper Services,
 weather.com/espanol, weather.com/brasil, and is the leading weather
 information provider for emerging technologies.  This includes broadband and
 ITV applications, with wireless weather products accessible through high-speed
 Internet services, phones, pagers, Palm Pilots, and other personal digital
 assistants.  The Weather Channel is owned by Landmark Communications, Inc., a
 Norfolk-VA, privately held media company.
 
     About USA TODAY:
     USA TODAY is the nation's top-selling newspaper.  It is published via
 satellite at 36 locations in the USA and at five sites abroad.  With a total
 average daily paid circulation of 2.3 million, USA TODAY is available
 worldwide.  The newspaper is published by Gannett Co., Inc. (NYSE:   GCI).
     USATODAY.com is an award-winning news and information Web site.  More than
 25 million monthly visitors experience comprehensive, convenient USA TODAY
 news and information through interactive features information graphics and
 mulitmedia functions including audio, video and live Webcasts.  USATODAY.com
 has more than 200,000 pages of breaking stories in News, Money, Sports, Life,
 Technology, and Weather - updated 24 hours a day, seven days a week.  For more
 information, please visit http://www.usatoday.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X68774620
 
 

SOURCE USA TODAY
    MCLEAN, Va., Jan. 14 /PRNewswire/ -- Two of the nation's most respected
 media brands have joined forces to provide consumers around the world with the
 leading news and weather information.  The Weather Channel (TWC), the nation's
 leading provider of weather information, and USA TODAY, the largest
 circulation daily newspaper in America, announce a multi-media partnership to
 offer consumers weather content in print, online, and on air.  As of January
 21st, TWC will be the premier weather forecast provider for both USA TODAY
 domestic and its international editions.
     Additionally, The Weather Channel staff of 125 professional meteorologists
 will serve as USA TODAY's key resource for outside weather expertise, in print
 and online at USATODAY.com.
     The network's Web site, weather.com, will deliver the latest weather data
 for 80,000 locations worldwide on USATODAY.com.  This will include 5-day
 forecasts, current conditions and various radar, satellite and forecast maps.
 USA TODAY will also feature links to weather.com's popular lifestyle content,
 such as golf, ski and travel, which will be updated seasonally.  Weather
 coverage in the print version of USA TODAY will include highs and lows for
 designated cities on the national map, a collection of maps including national
 forecast maps for the next five days, radar and satellite maps, frost and
 freeze, heat index and more.  The international editions of USA TODAY, edited
 for U.S. citizens traveling overseas, will continue to include information on
 highs and lows for designated European cities and international weather maps.
 In addition, The Weather Channel and USA TODAY will share weather content and
 resources for coverage of the Salt Lake Olympics in February, 2002.
     "We are excited about our new partnership with The Weather Channel because
 we anticipate a collaborative relationship with their meteorologists and USA
 TODAY's weather staff," said Karen Jurgensen, editor of USA TODAY.  "This
 relationship will benefit USA TODAY readers by giving them national weather
 information with longer range forecasting.  And, television viewers will
 receive news from our reporters."
     "We are very pleased to partner with USA TODAY because they understand the
 emotional connection consumers have with the weather," said Terry Connelly,
 senior vice president, programming and production at The Weather Channel.
 "For the past 20 years, both USA TODAY and The Weather Channel have
 individually been committed to delivering relevant information that makes a
 difference in people's lives.  Now, this partnership enables us to extend The
 Weather Channel brand, reaching new consumers, new advertisers, and media
 partners."
     Jeff Webber, senior vice president and publisher of USATODAY.com,
 commented, "We are delighted to partner with The Weather Channel to give
 USATODAY.com readers the most up-to-date weather information available."  He
 said the partnership "joins two leading media brands together to give
 consumers and advertisers an even greater media value."
     Additionally, USA TODAY LIVE, the newspaper's television production arm,
 will produce USA TODAY-branded and weather-related business stories for TWC
 programs, such as 'First Outlook," the early morning information show, airing
 at 5 a.m. - 7 a.m., Eastern Time.
     Another aspect of the partnership offers the opportunity for Gannett's 22
 television stations to share coverage of breaking weather events with The
 Weather Channel cable network.  To introduce the all-weather network's viewers
 to the value of this concept, an explanatory 45-second story package will
 debut on The Weather Channel January 21.
 
     About The Weather Channel:
     The Weather Channel, a 24-hour weather network, is seen in almost 84
 million U.S. households, and 9.2 million households in Latin America.  Its Web
 site, weather.com, attracts over 350 million page views per month, and is
 consistently ranked among the top TV-related Web sites by Nielsen/NetRatings.
 TWC also operates The
     Weather Channel Radio Network, The Weather Channel Newspaper Services,
 weather.com/espanol, weather.com/brasil, and is the leading weather
 information provider for emerging technologies.  This includes broadband and
 ITV applications, with wireless weather products accessible through high-speed
 Internet services, phones, pagers, Palm Pilots, and other personal digital
 assistants.  The Weather Channel is owned by Landmark Communications, Inc., a
 Norfolk-VA, privately held media company.
 
     About USA TODAY:
     USA TODAY is the nation's top-selling newspaper.  It is published via
 satellite at 36 locations in the USA and at five sites abroad.  With a total
 average daily paid circulation of 2.3 million, USA TODAY is available
 worldwide.  The newspaper is published by Gannett Co., Inc. (NYSE:   GCI).
     USATODAY.com is an award-winning news and information Web site.  More than
 25 million monthly visitors experience comprehensive, convenient USA TODAY
 news and information through interactive features information graphics and
 mulitmedia functions including audio, video and live Webcasts.  USATODAY.com
 has more than 200,000 pages of breaking stories in News, Money, Sports, Life,
 Technology, and Weather - updated 24 hours a day, seven days a week.  For more
 information, please visit http://www.usatoday.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X68774620
 
 SOURCE  USA TODAY