The Women's Institute for Fine and Thinning Hair Sponsored by Rogaine(R) Is Recognized by the American Academy of Dermatology as an Invaluable Resource to Millions of Women

Apr 26, 2001, 01:00 ET from Pharmacia Corporation

    BRIDGEWATER, N.J., April 26 /PRNewswire/ -- The Women's Institute for Fine
 and Thinning Hair Sponsored by Rogaine(R) will be recognized by the American
 Academy of Dermatology (AAD) today at the 5th Annual Gold Triangle Awards in
 New York City.  The Gold Triangle hallmarks the strides the Women's Institute
 has taken to increase awareness of hair loss as a public health issue.
     Nearly 30 million women in the United States  -- or one in four --
 experience hereditary hair thinning, the most common form of hair loss.  Fifty
 percent of women will experience some degree of hair thinning by age 50.
 Almost 40 percent of women with hair thinning never expect it to happen to
 them, according to research.
     The Gold Triangle Award honors communications campaigns that further the
 understanding of dermatological issues and encourage healthy behavior in the
 care of skin, hair and nails.
     "On behalf of the Institute, it is an honor to receive such a prestigious
 award from the AAD," said Terrence L. Stecz, President, Pharmacia Consumer
 Healthcare -- North America.  "We would like to thank the AAD for
 acknowledging the importance of female hair loss and hope this award will
 inspire more women to seek expert advice from the Institute."
     The Women's Institute provides women of all ages with a steady stream of
 information and advice that will help them deal with the physical, emotional,
 and social realities of hair thinning.  The Institute is a forum where women
 can self-assess their propensity for hair thinning, obtain news about the
 latest studies and remedies, and share personal experiences with others.
 
     Founded in February 2000, the Women's Institute is an avenue for the
 exchange of knowledge and information on the prevalence of women's hair
 thinning, its causes and treatments, styling options, and coping techniques.
 Since its inception, the Institute has educated millions of women on fine,
 thin, and thinning hair through its Web site, toll-free number, news reports,
 and personal appearances by advisory board members.
     The Institute is directed by a wealth of experts in the fields of
 dermatology, psychology, and hair styling.
 
     -- Zoe Draelos, M.D., founder of Dermatology Consulting Services in
        High Point, North Carolina
     -- Lorna Thomas, M.D., board-certified dermatologist with a private
        practice in Detroit, Michigan
     -- Peggy Elam, Ph.D., licensed psychologist and health service provider in
        Nashville, Tennessee
     -- Ellen Rubin, Psy.D, practicing psychologist and clinical instructor at
        the New York University School of Medicine, New York, New York
     -- Robert Cromeans, Artistic Director for John Paul Mitchell Systems,
        San Diego, California
     -- John Atchison, John Atchison Salon in New York, New York and
        Los Angeles, California
     -- Justine Beech, Director of Color for Gavert Atelier hair salon,
        Los Angeles, California
     -- Jose Valdez, stylist with Eiji Salon in New York, New York
 
     In the coming months, the Institute will add an OB/GYN to its board as 54
 percent of women consider their OB/GYN as their primary care physician.  This
 addition will open new channels of communication for women to discuss this
 issue.
     More information about women's hair loss is available by calling the
 Women's Institute For Fine and Thinning Hair Sponsored by Rogaine(R) toll-free
 at 877-554-HAIR, or visiting the Web sit at
 http://www.womenshairinstitute.com.
 
     About hair thinning and loss in women
     Hereditary hair thinning involves a miniaturization process, causing hair
 follicles to become smaller and reducing the time period in which they can
 grow.  Since the hair is unable to complete the full growth cycle, the
 follicle produces thinner, shorter, and less pigmented hair.
     Although it has been traditionally considered part of the male's aging
 process, hair loss affects women too, although somewhat differently. Women
 generally experience diffuse thinning over the entire top of the head, which
 can be difficult to detect.  Men typically develop "bald spots" and/or a
 receding hairline.
 
     About Pharmacia
     Pharmacia Corporation (NYSE:   PHA) is a top-tier global pharmaceutical
 company with a leading agricultural subsidiary.  Pharmacia's innovative
 medicines and other products save lives and enhance health and wellness.
 Pharmacia's 59,000 people work together with many diverse stakeholders to
 bring these benefits to people around the world, and to create new health
 solutions for the future.
     Among Pharmacia's many important innovations is Celebrex, the world's
 leading prescription arthritis medicine.  Pharmacia Consumer Healthcare helps
 people live healthier lives through the development of science-based consumer
 healthcare products in five areas -- hair regrowth, gastrointestinal, upper
 respiratory, skin care, and smoking cessation.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X10974561
 
 

SOURCE Pharmacia Corporation
    BRIDGEWATER, N.J., April 26 /PRNewswire/ -- The Women's Institute for Fine
 and Thinning Hair Sponsored by Rogaine(R) will be recognized by the American
 Academy of Dermatology (AAD) today at the 5th Annual Gold Triangle Awards in
 New York City.  The Gold Triangle hallmarks the strides the Women's Institute
 has taken to increase awareness of hair loss as a public health issue.
     Nearly 30 million women in the United States  -- or one in four --
 experience hereditary hair thinning, the most common form of hair loss.  Fifty
 percent of women will experience some degree of hair thinning by age 50.
 Almost 40 percent of women with hair thinning never expect it to happen to
 them, according to research.
     The Gold Triangle Award honors communications campaigns that further the
 understanding of dermatological issues and encourage healthy behavior in the
 care of skin, hair and nails.
     "On behalf of the Institute, it is an honor to receive such a prestigious
 award from the AAD," said Terrence L. Stecz, President, Pharmacia Consumer
 Healthcare -- North America.  "We would like to thank the AAD for
 acknowledging the importance of female hair loss and hope this award will
 inspire more women to seek expert advice from the Institute."
     The Women's Institute provides women of all ages with a steady stream of
 information and advice that will help them deal with the physical, emotional,
 and social realities of hair thinning.  The Institute is a forum where women
 can self-assess their propensity for hair thinning, obtain news about the
 latest studies and remedies, and share personal experiences with others.
 
     Founded in February 2000, the Women's Institute is an avenue for the
 exchange of knowledge and information on the prevalence of women's hair
 thinning, its causes and treatments, styling options, and coping techniques.
 Since its inception, the Institute has educated millions of women on fine,
 thin, and thinning hair through its Web site, toll-free number, news reports,
 and personal appearances by advisory board members.
     The Institute is directed by a wealth of experts in the fields of
 dermatology, psychology, and hair styling.
 
     -- Zoe Draelos, M.D., founder of Dermatology Consulting Services in
        High Point, North Carolina
     -- Lorna Thomas, M.D., board-certified dermatologist with a private
        practice in Detroit, Michigan
     -- Peggy Elam, Ph.D., licensed psychologist and health service provider in
        Nashville, Tennessee
     -- Ellen Rubin, Psy.D, practicing psychologist and clinical instructor at
        the New York University School of Medicine, New York, New York
     -- Robert Cromeans, Artistic Director for John Paul Mitchell Systems,
        San Diego, California
     -- John Atchison, John Atchison Salon in New York, New York and
        Los Angeles, California
     -- Justine Beech, Director of Color for Gavert Atelier hair salon,
        Los Angeles, California
     -- Jose Valdez, stylist with Eiji Salon in New York, New York
 
     In the coming months, the Institute will add an OB/GYN to its board as 54
 percent of women consider their OB/GYN as their primary care physician.  This
 addition will open new channels of communication for women to discuss this
 issue.
     More information about women's hair loss is available by calling the
 Women's Institute For Fine and Thinning Hair Sponsored by Rogaine(R) toll-free
 at 877-554-HAIR, or visiting the Web sit at
 http://www.womenshairinstitute.com.
 
     About hair thinning and loss in women
     Hereditary hair thinning involves a miniaturization process, causing hair
 follicles to become smaller and reducing the time period in which they can
 grow.  Since the hair is unable to complete the full growth cycle, the
 follicle produces thinner, shorter, and less pigmented hair.
     Although it has been traditionally considered part of the male's aging
 process, hair loss affects women too, although somewhat differently. Women
 generally experience diffuse thinning over the entire top of the head, which
 can be difficult to detect.  Men typically develop "bald spots" and/or a
 receding hairline.
 
     About Pharmacia
     Pharmacia Corporation (NYSE:   PHA) is a top-tier global pharmaceutical
 company with a leading agricultural subsidiary.  Pharmacia's innovative
 medicines and other products save lives and enhance health and wellness.
 Pharmacia's 59,000 people work together with many diverse stakeholders to
 bring these benefits to people around the world, and to create new health
 solutions for the future.
     Among Pharmacia's many important innovations is Celebrex, the world's
 leading prescription arthritis medicine.  Pharmacia Consumer Healthcare helps
 people live healthier lives through the development of science-based consumer
 healthcare products in five areas -- hair regrowth, gastrointestinal, upper
 respiratory, skin care, and smoking cessation.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X10974561
 
 SOURCE  Pharmacia Corporation