CINCINNATI, Aug. 13, 2015 /PRNewswire/ -- ThinkVine, the leading cross-channel marketing attribution and optimization company, announced today the appointment of Matt Nitzberg as Chief Growth Officer. Nitzberg will lead the continued development of ThinkVine's overall commercial strategy as well the company's marketing and sales functions.
As Chief Growth Officer, Nitzberg will focus on helping brand and retail executives increase the productivity of their marketing plans, and strengthen their brands. Nitzberg noted "ThinkVine's capabilities in cross-channel and digital attribution and marketing optimization are a perfect match for the needs of marketing decision-makers worldwide. I am excited to work with this successful team, and to build on the momentum they have created."
Nitzberg brings over 25 years of driving insight-led growth for brands and retailers across a wide range of categories, sectors, and countries. His expertise spans strategy, marketing, media, sales, digital, big data, analysis, and path-to-purchase understanding. He has advised hundreds of clients in the U.S., Latin America, Europe, and Asia, in the grocery, fashion & apparel, DIY, and electronics sectors.
ThinkVine CEO, Damon Ragusa, said, "I'm excited to have Matt on our leadership team. His customer-focused approach, global experience, and expertise as a strategist and advisor will further strengthen the value we create and how we communicate it to today's modern marketer."
Nitzberg comes to ThinkVine after 11 years at dunnhumby, where he was an early member of dunnhumbyUSA's leadership team and launched and grew their U.S. CPG business. He then held five additional global and U.S. roles including head of Communications & Media, M&A Strategy, and Client Strategy & Capability. Nitzberg's marketing career began at P&G in Brand Management where he worked on laundry brands and new products. Matt then joined Borden Foods and became Marketing Director on the company's pasta portfolio. Following Borden, he joined IRI, where he ultimately led the National Accounts team.
Liam McNamara, General Manager of UK and Ireland for Twinings, commented, "Marketing plan scrutiny and expectations are consistently rising, across all industries and geographies. Matt has a well-deserved reputation as a top marketer, strategic thinker, and trusted advisor. It's exciting -- and timely -- that his talents will be focused on delivering value to marketers in this key area."
ThinkVine's technology platform and services lead the market in providing cross-channel marketing attribution and optimization to the world's largest consumer brands. By leveraging cutting edge, proprietary analytics and software technology the ThinkVine platform increases marketing driven sales by an average of 28% without increasing spend. Some of the world's largest brands including Disney, US Bank, HP and Urban Outfitters use ThinkVine's attribution, forecasting and seamless optimization capability to confidently make strategic and executional decisions to improve return on investment. For more information see www.thinkvine.com.