This is Not Your Grandmother's Ice Cream Sandwich

Blue Bunny's New Ice Cream Sandwiches Are True Originals ... and That's No

Baloney!



Apr 25, 2001, 01:00 ET from Wells' Dairy, Inc.

    LE MARS, Iowa, April 25 /PRNewswire/ -- Who doesn't love the creamy cool
 vanilla ice cream and irresistible chocolate wafers of the ice cream sandwich?
 Blue Bunny understands this deep, abiding love.  That's why they're paying
 tribute to it with a special line of limited edition Feature Flavor Premium
 Ice Cream Sandwiches that may forever change the way you may think about this
 most noble of frozen treats.  The Earl of Sandwich would be so proud!
     Blue Bunny will introduce six new Feature Flavor Premium Ice Cream
 Sandwiches throughout 2001:
 
      -- Homemade Vanilla:  A rich, creamy joining of Blue Bunny Homemade
         Vanilla ice cream and golden vanilla wafers, this is a vanilla lover's
         dream come true.
 
      -- Peanut Butter & Jelly:  Just like Mom used to make!  Blue Bunny
         spreads thick peanut butter ice cream and grape jelly vanilla wafers.
 
      -- Rocky Road:  Blue Bunny combines classic Rocky Road ice cream and rich
         milk chocolate wafers.
 
      -- Double Pleasure:  This truly democratic ice cream sandwich takes the
         fifty-fifty approach by using half Homemade Vanilla and half Homemade
         Chocolate ice cream.  Wrapped in one chocolate wafer and one vanilla
         wafer, it's a taste treat sure to appeal to everyone.
 
     Blue Bunny Feature Flavor Premium Ice Cream Sandwiches:
 
     -- Banana Split Sandwich:  Think old-fashioned ice cream parlor here!
        This sandwich combines Blue Bunny banana ice cream-which, by the way,
        contains real banana puree-with cherries and chocolate wafers.
 
     -- Apple Strudel:  This sandwich combines Homemade Vanilla ice cream,
        cinnamon, spiced apple pieces and pie crust wafers for a sweet treat so
        good you'll think you're back in the Old Country.
 
     According to a recent consumer taste panel, Blue Bunny Feature Flavor
 Premium Ice Cream Sandwiches consistently scored well above 8 on a 10-point
 scale.  An average of 65 percent of the panelists indicated they would buy
 Feature Flavor Premium Ice Cream Sandwiches for themselves and their families.
     Packaged six to a box, Feature Flavor Premium Ice Cream Sandwiches are
 available for a limited time only wherever Blue Bunny ice cream novelties are
 sold.
     Blue Bunny is a brand of Wells' Dairy Inc., which was founded in 1913 and
 is one of the few remaining family-owned and managed dairy processors in the
 United States.  There are more than 500 Blue Bunny-branded products, including
 ice cream and frozen novelties.  Blue Bunny products can be found across the
 United States and in 30 foreign countries.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X49333315
 
 

SOURCE Wells' Dairy, Inc.
    LE MARS, Iowa, April 25 /PRNewswire/ -- Who doesn't love the creamy cool
 vanilla ice cream and irresistible chocolate wafers of the ice cream sandwich?
 Blue Bunny understands this deep, abiding love.  That's why they're paying
 tribute to it with a special line of limited edition Feature Flavor Premium
 Ice Cream Sandwiches that may forever change the way you may think about this
 most noble of frozen treats.  The Earl of Sandwich would be so proud!
     Blue Bunny will introduce six new Feature Flavor Premium Ice Cream
 Sandwiches throughout 2001:
 
      -- Homemade Vanilla:  A rich, creamy joining of Blue Bunny Homemade
         Vanilla ice cream and golden vanilla wafers, this is a vanilla lover's
         dream come true.
 
      -- Peanut Butter & Jelly:  Just like Mom used to make!  Blue Bunny
         spreads thick peanut butter ice cream and grape jelly vanilla wafers.
 
      -- Rocky Road:  Blue Bunny combines classic Rocky Road ice cream and rich
         milk chocolate wafers.
 
      -- Double Pleasure:  This truly democratic ice cream sandwich takes the
         fifty-fifty approach by using half Homemade Vanilla and half Homemade
         Chocolate ice cream.  Wrapped in one chocolate wafer and one vanilla
         wafer, it's a taste treat sure to appeal to everyone.
 
     Blue Bunny Feature Flavor Premium Ice Cream Sandwiches:
 
     -- Banana Split Sandwich:  Think old-fashioned ice cream parlor here!
        This sandwich combines Blue Bunny banana ice cream-which, by the way,
        contains real banana puree-with cherries and chocolate wafers.
 
     -- Apple Strudel:  This sandwich combines Homemade Vanilla ice cream,
        cinnamon, spiced apple pieces and pie crust wafers for a sweet treat so
        good you'll think you're back in the Old Country.
 
     According to a recent consumer taste panel, Blue Bunny Feature Flavor
 Premium Ice Cream Sandwiches consistently scored well above 8 on a 10-point
 scale.  An average of 65 percent of the panelists indicated they would buy
 Feature Flavor Premium Ice Cream Sandwiches for themselves and their families.
     Packaged six to a box, Feature Flavor Premium Ice Cream Sandwiches are
 available for a limited time only wherever Blue Bunny ice cream novelties are
 sold.
     Blue Bunny is a brand of Wells' Dairy Inc., which was founded in 1913 and
 is one of the few remaining family-owned and managed dairy processors in the
 United States.  There are more than 500 Blue Bunny-branded products, including
 ice cream and frozen novelties.  Blue Bunny products can be found across the
 United States and in 30 foreign countries.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X49333315
 
 SOURCE  Wells' Dairy, Inc.