Three-Win Weekend Solidifies Odyssey Golf As the #1 Putter Brand on Combined Five Tours in 2001

Apr 18, 2001, 01:00 ET from Callaway Golf Company

    CARLSBAD, Calif., April 18 /PRNewswire/ -- Odyssey Golf, a brand of
 Callaway Golf (NYSE:   ELY), registered another three putter wins last weekend.
 This outstanding performance underscore's Odyssey Golf's position as the
 leader in putter usage and putter wins on the world's five major tours
 combined through April 15, 2001.  A total of 21 tournaments have been won on
 the PGA, Senior PGA, LPGA, Buy.com and PGA European tours combined this year
 using Odyssey(R) Putters.  Overall, Odyssey Golf has a 32.2 percent share of
 all putters put in play on those tours this year, compared with 25.9 percent
 for the nearest competitor according to figures from the Darrell Survey
 Company and Sports Marketing Surveys Inc.
     Leading the victory march for Odyssey Golf last weekend was Annika
 Sorenstam, who won her fourth consecutive LPGA Tour event using an Odyssey
 Dual Force(R) Rossie(R) 2 Putter.  Sorenstam holed a clutch 12-foot birdie
 putt on the final hole of regulation play at The Office Depot, then two-putted
 to win on the first playoff hole.  Sorenstam credits her putting confidence
 with playing a major role in her superb season -- which includes four
 victories and two second-place finishes in six events.  This weekend,
 Sorenstam will attempt to tie the LPGA Tour record of five consecutive
 victories.
      Fifty-nine of the 144 players in the field at the Office Depot, including
 8 of the top 13 finishers, relied on Odyssey Putters.  Year to date,
 40.6 percent of the putters used on the LPGA Tour have been Odyssey Putters,
 compared with 24.7 percent for the nearest competitor.
     Elsewhere, Odyssey Putters were also used by the winners of last week's
 Senior PGA and PGA European tour events.  The winner of the Countrywide
 Tradition used an Odyssey Dual Force 440 Putter in winning the second senior
 major championship of his career.  Five of the top nine finishers at the event
 used Odyssey Putters, and Odyssey Golf now has seven Senior PGA Tour victories
 this year -- no other putter brand has more than one.
     The PGA European Tour's Moroccan Open was dominated by Odyssey Golf.  The
 event's winner used an Odyssey White Hot(R) 3 Putter, while nine of the top
 11 finishers at the event used Odyssey Putters.  More than half the field at
 the Moroccan Open used Odyssey Putters -- a total of 77 players in all,
 compared with 39 for the nearest competitor.  For the season, 41.6 percent of
 all putters put in play on the PGA European Tour have been Odyssey Putters,
 compared with 28.6 percent for the nearest competitor.
     Tour usage of the new Odyssey TriHot(TM) Putters is on the rise.  A total
 of 32 TriHot Putters were put in play last weekend across the four major tours
 that held events.  To date, the most popular Odyssey Putters on tour this year
 have been the Odyssey White Hot line of putters.  Odyssey White Hot and TriHot
 models all feature a unique insert made from the cover material of the
 Callaway Golf "Rule 35(R)" ball.  This insert combines exceptionally soft feel
 with consistent rebound properties, which helps to give golfers a pleasing
 feel at impact without sacrificing distance control or accuracy.
 
     Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
 including Big Bertha ERC(TM) II Forged Titanium Drivers, Big Bertha Hawk
 Eye(R) VFT(TM) and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and
 Fairway Woods, Big Bertha Steelhead Plus(TM) Stainless Steel Drivers and
 Fairway Woods, Hawk Eye Tungsten Injected(TM) Titanium Irons, Steelhead(TM)
 X-14(R) and Steelhead X-14 Pro Series Stainless Steel Irons.  Callaway Golf
 Company also makes and sells Odyssey(R) Putters, including White Hot(R),
 TriHot(TM), and Dual Force(R) Putters.  Callaway Golf Company makes and sells
 the Callaway Golf(R) "Rule 35(R)" Firmfeel(TM) and Softfeel(TM) golf balls,
 and the CB1(TM) Red and CB1 Blue golf balls.  For more information about
 Callaway Golf Company, please visit our Web sites at www.callawaygolf.com,
 www.callawaygolfball.com and www.odysseygolf.com.
 
 

SOURCE Callaway Golf Company
    CARLSBAD, Calif., April 18 /PRNewswire/ -- Odyssey Golf, a brand of
 Callaway Golf (NYSE:   ELY), registered another three putter wins last weekend.
 This outstanding performance underscore's Odyssey Golf's position as the
 leader in putter usage and putter wins on the world's five major tours
 combined through April 15, 2001.  A total of 21 tournaments have been won on
 the PGA, Senior PGA, LPGA, Buy.com and PGA European tours combined this year
 using Odyssey(R) Putters.  Overall, Odyssey Golf has a 32.2 percent share of
 all putters put in play on those tours this year, compared with 25.9 percent
 for the nearest competitor according to figures from the Darrell Survey
 Company and Sports Marketing Surveys Inc.
     Leading the victory march for Odyssey Golf last weekend was Annika
 Sorenstam, who won her fourth consecutive LPGA Tour event using an Odyssey
 Dual Force(R) Rossie(R) 2 Putter.  Sorenstam holed a clutch 12-foot birdie
 putt on the final hole of regulation play at The Office Depot, then two-putted
 to win on the first playoff hole.  Sorenstam credits her putting confidence
 with playing a major role in her superb season -- which includes four
 victories and two second-place finishes in six events.  This weekend,
 Sorenstam will attempt to tie the LPGA Tour record of five consecutive
 victories.
      Fifty-nine of the 144 players in the field at the Office Depot, including
 8 of the top 13 finishers, relied on Odyssey Putters.  Year to date,
 40.6 percent of the putters used on the LPGA Tour have been Odyssey Putters,
 compared with 24.7 percent for the nearest competitor.
     Elsewhere, Odyssey Putters were also used by the winners of last week's
 Senior PGA and PGA European tour events.  The winner of the Countrywide
 Tradition used an Odyssey Dual Force 440 Putter in winning the second senior
 major championship of his career.  Five of the top nine finishers at the event
 used Odyssey Putters, and Odyssey Golf now has seven Senior PGA Tour victories
 this year -- no other putter brand has more than one.
     The PGA European Tour's Moroccan Open was dominated by Odyssey Golf.  The
 event's winner used an Odyssey White Hot(R) 3 Putter, while nine of the top
 11 finishers at the event used Odyssey Putters.  More than half the field at
 the Moroccan Open used Odyssey Putters -- a total of 77 players in all,
 compared with 39 for the nearest competitor.  For the season, 41.6 percent of
 all putters put in play on the PGA European Tour have been Odyssey Putters,
 compared with 28.6 percent for the nearest competitor.
     Tour usage of the new Odyssey TriHot(TM) Putters is on the rise.  A total
 of 32 TriHot Putters were put in play last weekend across the four major tours
 that held events.  To date, the most popular Odyssey Putters on tour this year
 have been the Odyssey White Hot line of putters.  Odyssey White Hot and TriHot
 models all feature a unique insert made from the cover material of the
 Callaway Golf "Rule 35(R)" ball.  This insert combines exceptionally soft feel
 with consistent rebound properties, which helps to give golfers a pleasing
 feel at impact without sacrificing distance control or accuracy.
 
     Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
 including Big Bertha ERC(TM) II Forged Titanium Drivers, Big Bertha Hawk
 Eye(R) VFT(TM) and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and
 Fairway Woods, Big Bertha Steelhead Plus(TM) Stainless Steel Drivers and
 Fairway Woods, Hawk Eye Tungsten Injected(TM) Titanium Irons, Steelhead(TM)
 X-14(R) and Steelhead X-14 Pro Series Stainless Steel Irons.  Callaway Golf
 Company also makes and sells Odyssey(R) Putters, including White Hot(R),
 TriHot(TM), and Dual Force(R) Putters.  Callaway Golf Company makes and sells
 the Callaway Golf(R) "Rule 35(R)" Firmfeel(TM) and Softfeel(TM) golf balls,
 and the CB1(TM) Red and CB1 Blue golf balls.  For more information about
 Callaway Golf Company, please visit our Web sites at www.callawaygolf.com,
 www.callawaygolfball.com and www.odysseygolf.com.
 
 SOURCE  Callaway Golf Company

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