Threshold Digital Research Labs Greenlights Its First Digitally Animated Feature Film, 'FOODFIGHT!'

Korean Animator Natural Image Invests Equity



Jun 13, 2000, 01:00 ET from Threshold Entertainment

    SANTA MONICA, Calif., June 13 /PRNewswire/ -- Threshold Digital Research
 Labs (TDRL), a subsidiary of Threshold Entertainment, today announced start of
 production of its first digitally animated feature film, "FOODFIGHT!"
 Threshold has raised equity financing for the $50 million film with an
 infusion of investment capital from Korean animation company Natural Image.
 Both companies will share animation responsibilities, with TDRL heading up the
 3D digital effort using its global network of animators working from its Santa
 Monica headquarters.  The deal further positions TDRL as a premiere worldwide
 animation studio and marks an unprecedented cooperative effort by independent
 animation studios.
     In another first-time move by any production company or studio, Threshold
 has simultaneously green lighted production of a 3-D animated prequel series,
 "FOODFIGHT!: THE ADVENTURES OF DEX DETECTIVE," to air prior to the film's
 release on Threshold's online entertainment network, TheThreshold.com.
     "FOODFIGHT!" reveals the real deal of what happens in the supermarket at
 night when all the people leave.  Product icons come alive in a "wild city"
 and head towards the hottest club in town, the Copabanana.  All's well until
 Brand X moves into town.  The film follows the epic adventures of hundreds of
 branded characters from the familiar packages of products including Dex
 Detective, Daredevil Dan, Mr. Clean, Twinkie the Kid and others as they battle
 for control of the store.
     Threshold chairman and CEO, Larry Kasanoff announced the production,
 adding, "This intellectual property marks the culmination of all we've been
 working towards; a huge film, web site, animation, toys -- all financed and
 produced by TDRL and our partners."
     The Lawrence Kasanoff/Threshold Digital Research Labs production in
 association with Natural Image will be executive produced by Joshua Wexler and
 George Johnsen, co-executive produced by Daniel Suh and Gregory Cascante,
 produced by Larry Kasanoff and Alison Savitch and written by Brent V. Friedman
 and Rebecca Swanson from a story by Kasanoff and Wexler.
     Natural Image is backed by Korean companies Filmtree, Hahnshin
 Corporation, Bixel Media and Colorbank.  Peter Choi, head of Korean public
 animation company Hahnshin, is President of Natural Image.
     "This is the most complex digitally animated film ever undertaken, with
 thousands of different characters and hundreds of sets.  We've searched the
 world for the best talent and have found extraordinary 3-D animation talent in
 Korea.  We are proud to be working with Natural Image to make 'FOODFIGHT!'"
 continued Kasanoff.
     "FOODFIGHT!" has the exclusive rights to use products and character icons
 in the film from some of the biggest consumer products companies in the world,
 including Proctor & Gamble (Mr. Clean, Mr. Pringle), Interstate Foods
 (Dolly Madison, Twinkie the Kid), International Foods (Chef Boyardee), Hormel
 (Hormel Chili, Dinty Moore, Spam), Chiquita (Chiquita Banana Lady), Post
 Cereals (Sugar Crisp, Alphabits), Lipton Foods (Imperial Margarine, Ragu,
 Cup-A-Soup), Aurora Foods (Mrs. Butterworth, Duncan Hines, Log Cabin), Kal Kan
 (Pedigree, Whiskas), M&M Mars (M&Ms, Skittles), Uncle Ben's, Triarc Beverages
 (Snapple, RC Cola), Mott's USA and many more.  Deals for toys, games, video
 games and merchandise are in the works.
     The production of "FOODFIGHT!" also comes with the participation of top
 technology firms worldwide.  The IBM Corporation's Intellistation division is
 supplying Z Pro workstations for the creation of groundbreaking animation.
 Done in full digital 3D, the animation will be the next step in the marriage
 of computer and the animation arts.  IBM will also supply new generation
 scalable rendering hardware -- the key technology that makes a feature film of
 this scope possible.  TDRL will use its partnership with Sprint to provide
 access to its remote artists on its worldwide network using a suite of
 communications tools.  Internet network and hosting specialists NonStopNet
 (NSN) will provide global hosting and content delivery of the "FOODFIGHT!"
 on-line animated series for TheThreshold.com via a one-hop Internet delivery
 mechanism.
     Threshold Digital Research Labs (TDRL) creates and produces digital visual
 effects and animation for movies, TV and websites.  The company has created
 and produced digital visual effects for movies such as "I Still Know What You
 Did Last Summer," "The Faculty," and "Dogma"; for TV commercials such as
 "Korbel Champagne"; and for TV series like "Mortal Kombat: Conquest."
     Threshold Entertainment is the leading innovator in Intellectual Property
 Management specializing in Digital Media and representing some of the
 best-known entertainment properties in the world.  The company develops brands
 for production and publication in film and television and on the Internet,
 retaining ownership of the digital assets.
     TheThreshold.com is the premiere on-line entertainment network for guys
 8-35, offering cutting edge entertainment based on the biggest, boldest,
 best-known entertainment intellectual properties in the world including Mortal
 Kombat, Duke Nukem, Conan and Red Sonja.  The network also includes web sites
 based on former wrestler Rena Mero and original animation like You Suck, The
 Producer, Galaxy Grand Prix and more.
     Larry Kasanoff is chairman and CEO of Threshold Entertainment and producer
 of the $5 billion Mortal Kombat franchise.  Formerly president and co-founder
 with James Cameron of Lightstorm Entertainment, he supervised production of
 "Terminator 2: Judgment Day" and executive produced "True Lies."
     Alison Savitch, President of TDRL, is one of the best visual effects
 supervisors in the motion picture industry.  Her credits include "Terminator
 2," "Dracula," "The Shadow" and "The Last Action Hero."  Savitch is Associate
 Producer and Visual Effects Supervisor for the movie "Mortal Kombat," and
 Executive Producer of Threshold's feature films "Mortal Kombat: Annihilation"
 and "Beowulf."  Her skill at combining technology with entertainment, as
 evidenced in Threshold's cutting edge animated video "Mortal Kombat: The
 Journey Begins," is virtually unparalleled.
 
     CONTACT:  Hanna Schmieder for Threshold Entertainment, 310-452-8899.
 
 

SOURCE Threshold Entertainment
    SANTA MONICA, Calif., June 13 /PRNewswire/ -- Threshold Digital Research
 Labs (TDRL), a subsidiary of Threshold Entertainment, today announced start of
 production of its first digitally animated feature film, "FOODFIGHT!"
 Threshold has raised equity financing for the $50 million film with an
 infusion of investment capital from Korean animation company Natural Image.
 Both companies will share animation responsibilities, with TDRL heading up the
 3D digital effort using its global network of animators working from its Santa
 Monica headquarters.  The deal further positions TDRL as a premiere worldwide
 animation studio and marks an unprecedented cooperative effort by independent
 animation studios.
     In another first-time move by any production company or studio, Threshold
 has simultaneously green lighted production of a 3-D animated prequel series,
 "FOODFIGHT!: THE ADVENTURES OF DEX DETECTIVE," to air prior to the film's
 release on Threshold's online entertainment network, TheThreshold.com.
     "FOODFIGHT!" reveals the real deal of what happens in the supermarket at
 night when all the people leave.  Product icons come alive in a "wild city"
 and head towards the hottest club in town, the Copabanana.  All's well until
 Brand X moves into town.  The film follows the epic adventures of hundreds of
 branded characters from the familiar packages of products including Dex
 Detective, Daredevil Dan, Mr. Clean, Twinkie the Kid and others as they battle
 for control of the store.
     Threshold chairman and CEO, Larry Kasanoff announced the production,
 adding, "This intellectual property marks the culmination of all we've been
 working towards; a huge film, web site, animation, toys -- all financed and
 produced by TDRL and our partners."
     The Lawrence Kasanoff/Threshold Digital Research Labs production in
 association with Natural Image will be executive produced by Joshua Wexler and
 George Johnsen, co-executive produced by Daniel Suh and Gregory Cascante,
 produced by Larry Kasanoff and Alison Savitch and written by Brent V. Friedman
 and Rebecca Swanson from a story by Kasanoff and Wexler.
     Natural Image is backed by Korean companies Filmtree, Hahnshin
 Corporation, Bixel Media and Colorbank.  Peter Choi, head of Korean public
 animation company Hahnshin, is President of Natural Image.
     "This is the most complex digitally animated film ever undertaken, with
 thousands of different characters and hundreds of sets.  We've searched the
 world for the best talent and have found extraordinary 3-D animation talent in
 Korea.  We are proud to be working with Natural Image to make 'FOODFIGHT!'"
 continued Kasanoff.
     "FOODFIGHT!" has the exclusive rights to use products and character icons
 in the film from some of the biggest consumer products companies in the world,
 including Proctor & Gamble (Mr. Clean, Mr. Pringle), Interstate Foods
 (Dolly Madison, Twinkie the Kid), International Foods (Chef Boyardee), Hormel
 (Hormel Chili, Dinty Moore, Spam), Chiquita (Chiquita Banana Lady), Post
 Cereals (Sugar Crisp, Alphabits), Lipton Foods (Imperial Margarine, Ragu,
 Cup-A-Soup), Aurora Foods (Mrs. Butterworth, Duncan Hines, Log Cabin), Kal Kan
 (Pedigree, Whiskas), M&M Mars (M&Ms, Skittles), Uncle Ben's, Triarc Beverages
 (Snapple, RC Cola), Mott's USA and many more.  Deals for toys, games, video
 games and merchandise are in the works.
     The production of "FOODFIGHT!" also comes with the participation of top
 technology firms worldwide.  The IBM Corporation's Intellistation division is
 supplying Z Pro workstations for the creation of groundbreaking animation.
 Done in full digital 3D, the animation will be the next step in the marriage
 of computer and the animation arts.  IBM will also supply new generation
 scalable rendering hardware -- the key technology that makes a feature film of
 this scope possible.  TDRL will use its partnership with Sprint to provide
 access to its remote artists on its worldwide network using a suite of
 communications tools.  Internet network and hosting specialists NonStopNet
 (NSN) will provide global hosting and content delivery of the "FOODFIGHT!"
 on-line animated series for TheThreshold.com via a one-hop Internet delivery
 mechanism.
     Threshold Digital Research Labs (TDRL) creates and produces digital visual
 effects and animation for movies, TV and websites.  The company has created
 and produced digital visual effects for movies such as "I Still Know What You
 Did Last Summer," "The Faculty," and "Dogma"; for TV commercials such as
 "Korbel Champagne"; and for TV series like "Mortal Kombat: Conquest."
     Threshold Entertainment is the leading innovator in Intellectual Property
 Management specializing in Digital Media and representing some of the
 best-known entertainment properties in the world.  The company develops brands
 for production and publication in film and television and on the Internet,
 retaining ownership of the digital assets.
     TheThreshold.com is the premiere on-line entertainment network for guys
 8-35, offering cutting edge entertainment based on the biggest, boldest,
 best-known entertainment intellectual properties in the world including Mortal
 Kombat, Duke Nukem, Conan and Red Sonja.  The network also includes web sites
 based on former wrestler Rena Mero and original animation like You Suck, The
 Producer, Galaxy Grand Prix and more.
     Larry Kasanoff is chairman and CEO of Threshold Entertainment and producer
 of the $5 billion Mortal Kombat franchise.  Formerly president and co-founder
 with James Cameron of Lightstorm Entertainment, he supervised production of
 "Terminator 2: Judgment Day" and executive produced "True Lies."
     Alison Savitch, President of TDRL, is one of the best visual effects
 supervisors in the motion picture industry.  Her credits include "Terminator
 2," "Dracula," "The Shadow" and "The Last Action Hero."  Savitch is Associate
 Producer and Visual Effects Supervisor for the movie "Mortal Kombat," and
 Executive Producer of Threshold's feature films "Mortal Kombat: Annihilation"
 and "Beowulf."  Her skill at combining technology with entertainment, as
 evidenced in Threshold's cutting edge animated video "Mortal Kombat: The
 Journey Begins," is virtually unparalleled.
 
     CONTACT:  Hanna Schmieder for Threshold Entertainment, 310-452-8899.
 
 SOURCE  Threshold Entertainment