Tic Tac® Mints Challenges Fans To Shake Things Up In 2013 With Launch Of The Tic Tac "Shake It Up® Pledge" Contest

Contest aims to inspire fans to break from the mundane

Feb 25, 2013, 08:00 ET from Tic Tac USA

SOMERSET, N.J., Feb. 25, 2013 /PRNewswire/ -- Tic Tac® mints, known for its iconic shape and unique packaging, will continue to help consumers shake things up in 2013 with the launch of the Tic Tac "Shake It Up® Pledge" Contest, a contest that challenges fans to both tell and show the brand how they pledge to shake things up by breaking from the mundane and doing the unexpected for a chance to win $10,000*. The Tic Tac "Shake It Up® Pledge" Contest is an extension of the brand's Shake It Up® campaign, which seeks to encourage consumers to look at every day in a fresh way by making changes to their daily routines.

"We're excited to inspire fans to shake things up and give them the opportunity to share their own uniquely created pledges," said Todd Midura, category manager for Tic Tac® mints at Ferrero U.S.A., Inc.  "Our fans – especially Millennials – love sharing unforgettable moments with their friends and family as much as they love to experience them, and we're thrilled to be part of that creative activity."

To enter the Tic Tac "Shake It Up® Pledge" Contest, fans can visit Facebook.com/TicTacUSA between February 21 and April 19, 2013 and follow the on-screen instructions to complete the registration form. Once registered, entrants must log in to their personal Twitter account and (i) Tweet a message that includes and completes the phrase "I pledge to shake things up by [. . .]" and ends with the hashtag #SIUPledge and (ii) attach to the Tweet an original photo which includes entrant and provides a visual representation of the pledge.  The Tic Tac® brand will award $10,000* to the entrant who receives the highest score based on the judging criteria. 

Tic Tac® mints will also be encouraging fans to shake things up throughout 2013 by providing unique experiences at upcoming events in Austin, TX and New York, NY, where fans will get the chance to sample new Cinnamon Spice Tic Tac® mints. Launched in January 2013, Cinnamon Spice Tic Tac® mints are delightfully sweet and spicy (just a little!) sure to satisfy any cinnamon lover's taste buds, and are available now at select convenience stores.

To learn more about the Tic Tac® brand's exciting Shake It Up® campaign and upcoming events, "Like" Tic Tac USA on Facebook (www.Facebook.com/TicTacUSA) and follow Tic Tac USA on Twitter (www.Twitter.com/TicTacUSA).

*Awarded in the form of a check.

The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading mint brand for over 40 years.  Tic Tac® is sold worldwide.  The Ferrero Company was established in 1946 in Alba, Italy.  The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today – Nutella® hazelnut spread.  Since then the company has grown to become one of the world's largest confectionery companies with a vast global portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Ferrero Rondnoir® dark chocolates, Raffaello® confections and Tic Tac® mints.  Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America.  For more information, visit www.facebook.com/tictacusa or www.tictacusa.com.