Time For A "Wienervention?" Survey Exposes America's Secret Shopping Cart Shame

Applegate Survey Finds More than 90 Percent Want Cleaner Wieners

May 21, 2014, 08:00 ET from Applegate

BRIDGEWATER, N.J., May 21, 2014 /PRNewswire/ -- As the unofficial kick off of summer approaches with Memorial Day, a new survey finds that many Americans need a "wienervention" when it comes to their dysfunctional feelings about franks and other summertime "guilty pleasures" like ice cream and potato chips. One third of Americans say they try to keep the hot dogs, ice cream and potato chips a secret in their shopping cart.

The survey also found that while 92 percent of Americans bought hot dogs in the last year, 84 percent agreed that most hot dogs are not healthy and 80 percent agreed that many hot dogs are of low quality.

"It's clear that Americans have a love/hate relationship with summertime's favorite foods – especially the hot dog," said Chelsea Vurciaga, natural products expert.  "It's time for a 'wienervention'," and we can start with the cart and some simple choices to take the guilt out of guilty pleasures – like natural, antibiotic-free hot dogs, sweet potato chips, and locally sourced and organic ice cream."

When it comes to hot dogs, the survey found that the majority of Americans are on board and want "cleaner wieners." More than 90 percent of people who consume hot dogs would rather purchase franks with a short ingredient statement that listed beef, water, sea salt and spices versus one with items like sodium phosphate and sodium nitrite. Additionally, 79 percent of respondents thought it was important for hot dogs to be made from animals that were not administered antibiotics or hormones, underscoring just how important this issue has become for shoppers. In fact, 72 percent of survey participants said they have been hearing more about antibiotics in meat.

Applegate makes a full line of natural and organic hot dogs: beef, beef and pork, turkey and chicken.  All of Applegate's hot dogs are antibiotic- and hormone-free, with no added chemical nitrites. Applegate hot dogs generally have fewer calories, 50 percent less fat and 40 percent less sodium per serving than conventional hot dogs.

In an effort to help Americans enjoy cleaner wieners this summer, Applegate is inviting hot dog lovers to "wienervene" and eat better hot dogs. By visiting www.applegate.com/whatsinyourhotdog and joining the conversation online with #wienervention, fans can download coupons and enter to win everything they need to stage a "wienervention" of their own.

More Survey Results
The Applegate survey showed that only 4 percent of Americans claim to "never buy hot dogs."  Other survey findings:

  • Grill, baby, grill: 95 percent agree that hot dogs cooked on the grill are delicious.
  • Tell me more: 79 percent said they really want to know what's in hot dogs and how they are made.

About the Survey
The survey was conducted using Op4G's On-line Omnibus.  Interviews were completed April 23 through April 28, 2014.  The ending sample of 2000 respondents is representative of U.S. adults aged 18+ and is balanced to census on seven key demographics: Gender, State/Region, Age, Income, Ethnicity, Household Size, and Education.

Sample size and margin of error for this sample are as follows:

Sample group




Margin of


US Adults aged 18+


+/- 2.2%

About Applegate
For more than 25 years, Applegate has been producing high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products.  Natural can mean many things, but when Applegate says their products are natural, consumers are guaranteed that the meat inside is:

  • Raised without antibiotics or hormones
  • From animals fed a vegetarian or 100% grass diet and treated with humane animal standards
  • Free of added chemical nitrites, nitrates or phosphates
  • Free of artificial ingredients or preservatives

For more information about our products, visit http://www.applegate.com.

Photo - http://photos.prnewswire.com/prnh/20140520/89652

SOURCE Applegate