TNN has Its Most Successful Quarter Ever, Becomes Top Ten Network in Primetime HH and Among Adults

TNN Also Passes the 80 Million Subscriber Mark



Apr 03, 2001, 01:00 ET from TNN: The National Network

    NEW YORK, April 3 /PRNewswire/ -- TNN, rebranded as America's first pop
 network, TNN: THE NATIONAL NETWORK, in September 2000, had its most successful
 quarter in its 18-year history in First Quarter 2001 -- achieving its most
 watched quarter among households and among its target demographic, Adults
 18-49, in both Primetime and Total Day. These dramatic increases propelled TNN
 into the top ten ranked networks in Primetime among both households, where TNN
 ranked #10, and among Adults 18-49, where TNN ranked #7.
     The First Quarter 2001 also marked the second consecutive quarter of
 year-to-year growth for TNN which has demonstrated seven straight months of
 year-to-year growth since its rebranding. In addition, in March, TNN passed
 80 million subscribers, a landmark achieved by few cable networks -- TNN
 currently reaches 80.9 million subscribers, ranking #7 in terms of subscriber
 universe.
     During 1Q01, Primetime household ratings increased dramatically, up 53% to
 a 1.12 rating among households (from .73 in 1Q00). Primetime households were
 up 62% (894,000 HH in 1Q01 vs. 552,000 HH in 1Q00), moving TNN to the 10th
 highest ranked network among all Nielsen-rated advertiser-supported networks,
 up from 21st a year ago. The most dramatic increase was among Adults 18-49
 viewers, which increased 148%. TNN was the 7th ranked network among Adults
 18-49 viewers for 1Q01 up from 27th a year ago.
     In Total Day, household ratings were up 31% (.51 in 1Q01 vs. .39 in 1Q00)
 and households increased 37% (407,000 HH in 1Q01 vs. 298,000 HH in 1Q00).
 Growth among key demographics 18-49 was even greater with a 58% increase among
 Adults 18-49 during the quarter.
     "By every measurement, TNN is on an incredible growth curve," says Diane
 Robina, Executive Vice President and General Manager, TNN. "TNN is
 experiencing year-to-date growth across the board, with WWF, our movies, our
 revamped off-net series lineup and our weekend sports. We are well-positioned
 for the high profile programming, including STAR TREK, and our original
 series, which will debut this summer and early fall."
     Coast to coast, TNN is connecting Adults 18-49 to the tops in pop culture
 such as the World Wrestling Federation's RAW IS WAR, cable's top-rated series.
 And it's connecting viewers to network decision-makers 24 hours a day through
 its toll-free number, 1-888-POP-1090. Under the banner of "We've Got Pop," TNN
 invites its viewers to call and talk about what's pop on television, on movie
 screens and in their hometowns. Viewers' voices and faces show up on the
 network, talking about whatever's on their minds. Since TNN started
 1-888-POP-1090, more than 12,000 calls weekly have come in from all over the
 country. TNN's program schedule will include 50% original programming by the
 year 2005.
 
     MTV Networks, a unit of Viacom International Inc. (NYSE:   VIA, VIA.B), owns
 and operates the following television programming services -- MTV: MUSIC
 TELEVISION, MTV2, VH1, NICKELODEON/NICK at NITE, TV LAND, TNN: THE NATIONAL
 NETWORK, CMT and THE DIGITAL SUITE FROM MTV NETWORKS, a package of nine
 digital services, all of which are trademarks of MTV Networks. MTV Networks
 also has licensing agreements, joint ventures, and syndication deals whereby
 all of its programming services can be seen worldwide. In addition, MTV
 Networks operates the MTVi Group and Nickelodeon Online, a portfolio of
 leading Internet properties built to address every interest of today's music
 fan and Internet-savvy kid.
 
 

SOURCE TNN: The National Network
    NEW YORK, April 3 /PRNewswire/ -- TNN, rebranded as America's first pop
 network, TNN: THE NATIONAL NETWORK, in September 2000, had its most successful
 quarter in its 18-year history in First Quarter 2001 -- achieving its most
 watched quarter among households and among its target demographic, Adults
 18-49, in both Primetime and Total Day. These dramatic increases propelled TNN
 into the top ten ranked networks in Primetime among both households, where TNN
 ranked #10, and among Adults 18-49, where TNN ranked #7.
     The First Quarter 2001 also marked the second consecutive quarter of
 year-to-year growth for TNN which has demonstrated seven straight months of
 year-to-year growth since its rebranding. In addition, in March, TNN passed
 80 million subscribers, a landmark achieved by few cable networks -- TNN
 currently reaches 80.9 million subscribers, ranking #7 in terms of subscriber
 universe.
     During 1Q01, Primetime household ratings increased dramatically, up 53% to
 a 1.12 rating among households (from .73 in 1Q00). Primetime households were
 up 62% (894,000 HH in 1Q01 vs. 552,000 HH in 1Q00), moving TNN to the 10th
 highest ranked network among all Nielsen-rated advertiser-supported networks,
 up from 21st a year ago. The most dramatic increase was among Adults 18-49
 viewers, which increased 148%. TNN was the 7th ranked network among Adults
 18-49 viewers for 1Q01 up from 27th a year ago.
     In Total Day, household ratings were up 31% (.51 in 1Q01 vs. .39 in 1Q00)
 and households increased 37% (407,000 HH in 1Q01 vs. 298,000 HH in 1Q00).
 Growth among key demographics 18-49 was even greater with a 58% increase among
 Adults 18-49 during the quarter.
     "By every measurement, TNN is on an incredible growth curve," says Diane
 Robina, Executive Vice President and General Manager, TNN. "TNN is
 experiencing year-to-date growth across the board, with WWF, our movies, our
 revamped off-net series lineup and our weekend sports. We are well-positioned
 for the high profile programming, including STAR TREK, and our original
 series, which will debut this summer and early fall."
     Coast to coast, TNN is connecting Adults 18-49 to the tops in pop culture
 such as the World Wrestling Federation's RAW IS WAR, cable's top-rated series.
 And it's connecting viewers to network decision-makers 24 hours a day through
 its toll-free number, 1-888-POP-1090. Under the banner of "We've Got Pop," TNN
 invites its viewers to call and talk about what's pop on television, on movie
 screens and in their hometowns. Viewers' voices and faces show up on the
 network, talking about whatever's on their minds. Since TNN started
 1-888-POP-1090, more than 12,000 calls weekly have come in from all over the
 country. TNN's program schedule will include 50% original programming by the
 year 2005.
 
     MTV Networks, a unit of Viacom International Inc. (NYSE:   VIA, VIA.B), owns
 and operates the following television programming services -- MTV: MUSIC
 TELEVISION, MTV2, VH1, NICKELODEON/NICK at NITE, TV LAND, TNN: THE NATIONAL
 NETWORK, CMT and THE DIGITAL SUITE FROM MTV NETWORKS, a package of nine
 digital services, all of which are trademarks of MTV Networks. MTV Networks
 also has licensing agreements, joint ventures, and syndication deals whereby
 all of its programming services can be seen worldwide. In addition, MTV
 Networks operates the MTVi Group and Nickelodeon Online, a portfolio of
 leading Internet properties built to address every interest of today's music
 fan and Internet-savvy kid.
 
 SOURCE  TNN: The National Network