Todito.com Announces Positive Cash Flow in 1Q01 From US$1.9 Million in Sales

- Cash Sales Up 921% -



- Ps. 4.3 Million in Cash Flow in 1Q01 -



Apr 26, 2001, 01:00 ET from todito.com, S.A. de C.V.

    MEXICO CITY, April 26 /PRNewswire/ -- Todito.com, S.A. de C.V., a leading
 Internet portal and marketplace for North American Spanish-speakers, announced
 today its financial results for 1Q01.
     "As the number of internet users in Mexico continues to grow at a dramatic
 rate, so have Todito's Sales and Cash Flow," commented Todito's President and
 Founder, Guillermo Salinas-Pliego. "Since our launch 18 months ago, we
 continue to demonstrate that Todito is uniquely-positioned to make money from
 the internet in Mexico."
 
     1Q01 Financial Results
 
                     1Q01(thousands)          % Change      1Q00 (thousands)
 
                   Pesos*        US$**                      Pesos        US$
 
     Sales:
     Cash
      Sales     Ps. 15,523    US$ 1,667        +921%    Ps. 1,521     US$ 163
     Total
      Sales ***     17,523        1,882        +300%        4,380         470
 
     Operating
      Costs:
     Cash Operating
      Costs****     11,179        1,201          32%        8,493         912
     Total
      Operating
      Costs         59,032        6,341         +25%       47,127       5,062
 
     Cash Flow   Ps. 4,344      US$ 467        -161%   Ps.(7,071)   US$ (760)
 
      *   Constant pesos as of March 31, 2001.
      **  Conversion based on the exchange rate in effect at March 31, 2001 of
          Ps. 9.31 per US$1.
      *** Total sales is advertising sales  plus e-commerce rents and
          commissions.
      ****Includes advertising sales commissions.
 
     Todito's Total Sales for 1Q01 increased 300% to Ps. 17.5 million
 (US$ 1.9 million) from Ps. 4.3 million (US$470,000) in 1Q00. Cash Sales were
 Ps. 15.5 million (US$1.7 million), representing 89% of Total Sales. Todito's
 Non-Cash Sales of Ps. 2 million (US$215,000), represent the Company's barter
 of online advertising in exchange for goods and services necessary to Todito's
 business, including band-width, print promotion and on-line advertising.
     Total Operating Costs were Ps. 59 million (US$ 6.3 million), of which only
 19% -- Ps. 11.2 million (US$ 1.2 million) -- were Cash Operating Costs., with
 the remainder being Non-Cash Operating Costs associated with television
 advertising and content received by Todito under the Company's five-year
 service agreement with TV Azteca.  Cash Operating Costs increased 32% to Ps.
 11.2 million (US$1.2 million) from Ps. 8.5 million (US$912,000) in 1Q00,
 primarily due to increased  sales commissions associated with increased
 advertising sales, as well operating costs related to systems, including
 software license upgrades and additional systems personnel.
     As a result, Todito registered positive Cash Flow of Ps. 4.3 million
 (US$467,000) in 1Q01, compared to negative Cash Flow in 1Q00 of Ps.
 7.0 million  (US$ 760,000). Todito's Financial Results are audited by
 PricewaterhouseCoopers, S.C.
 
     Advertising and E-commerce Sales
     "We continue to improve our ability to monetize Todito's site traffic
 through the sale of online advertising and commissions from e-commerce
 transactions," commented Maria Garana, Todito's CFO. "Our challenge is to
 convince more companies of the value of promoting their products and services
 to Todito's large user base, and to convince more Mexican consumers that
 e-commerce on Todito is safe, easy and convenient."
     Todito's advertising sales increased 298% to approximately Ps. 15.6
 million (US$1.7 million) in 1Q01, from Ps. 3.9 million (US$420,000) in 1Q00.
     E-commerce revenue increased 70% to Ps. 650,000 (US$70,000) in 1Q01 from
 Ps. 383,000 (US$41,000) in 1Q00. Todito generates cash revenue from e-commerce
 transactions in the form of virtual store rents and sales commissions.
     In 1Q01, Todito received the BetterWeb certification from
 PricewaterhouseCoopers, S.C., attesting to the security of Todito's online
 transactions.
 
     Site Traffic Growth
     Todito registered approximately 167 million pageviews in 1Q01, a 103%
 increase over pageviews in 1Q00. The Company's site traffic is audited by
 Audit Bureau of Circulations Interactive (ABCi).
     Todito's registered e-mail accounts increased 329% during 1Q01 to
 approximately 510,000 up from 119,000 registered e-mail accounts accumulated
 at the end of 1Q00. Total registered users, including users of Todito's job
 search, auction, and virtual store channels, increased 269% from 182,900 in
 1Q00, to 675,000 in 1Q01.
     "We are actively participating in growing the number of internet users in
 Mexico through our strategic long-term relationships with TV Azteca, one of
 two broadcast television companies in Mexico, Grupo Elektra, Latin America's
 leading specialty retailer, and CNCI, Mexico's largest chain of
 computer-training schools," commented Todito's CEO, Tim Parsa. "We will
 continue to grow Todito's traffic and brand recognition with very low cash
 outflows, and we plan to reap increasing economic benefits as the Internet
 becomes a mass medium in Mexico."
 
     Company Profile
     Todito.com, S.A. de C.V. is an Internet portal and marketplace for North
 American Spanish-speakers, jointly owned by Grupo Dataflux, S.A. de C.V.
 (BMV: DATAFLXB) and TV Azteca, S.A. de C.V. (NYSE:   TZA; BMV: TVAZTCA).
 
      Visit Todito:
      http://www.todito.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X77412234
 
 

SOURCE todito.com, S.A. de C.V.
    MEXICO CITY, April 26 /PRNewswire/ -- Todito.com, S.A. de C.V., a leading
 Internet portal and marketplace for North American Spanish-speakers, announced
 today its financial results for 1Q01.
     "As the number of internet users in Mexico continues to grow at a dramatic
 rate, so have Todito's Sales and Cash Flow," commented Todito's President and
 Founder, Guillermo Salinas-Pliego. "Since our launch 18 months ago, we
 continue to demonstrate that Todito is uniquely-positioned to make money from
 the internet in Mexico."
 
     1Q01 Financial Results
 
                     1Q01(thousands)          % Change      1Q00 (thousands)
 
                   Pesos*        US$**                      Pesos        US$
 
     Sales:
     Cash
      Sales     Ps. 15,523    US$ 1,667        +921%    Ps. 1,521     US$ 163
     Total
      Sales ***     17,523        1,882        +300%        4,380         470
 
     Operating
      Costs:
     Cash Operating
      Costs****     11,179        1,201          32%        8,493         912
     Total
      Operating
      Costs         59,032        6,341         +25%       47,127       5,062
 
     Cash Flow   Ps. 4,344      US$ 467        -161%   Ps.(7,071)   US$ (760)
 
      *   Constant pesos as of March 31, 2001.
      **  Conversion based on the exchange rate in effect at March 31, 2001 of
          Ps. 9.31 per US$1.
      *** Total sales is advertising sales  plus e-commerce rents and
          commissions.
      ****Includes advertising sales commissions.
 
     Todito's Total Sales for 1Q01 increased 300% to Ps. 17.5 million
 (US$ 1.9 million) from Ps. 4.3 million (US$470,000) in 1Q00. Cash Sales were
 Ps. 15.5 million (US$1.7 million), representing 89% of Total Sales. Todito's
 Non-Cash Sales of Ps. 2 million (US$215,000), represent the Company's barter
 of online advertising in exchange for goods and services necessary to Todito's
 business, including band-width, print promotion and on-line advertising.
     Total Operating Costs were Ps. 59 million (US$ 6.3 million), of which only
 19% -- Ps. 11.2 million (US$ 1.2 million) -- were Cash Operating Costs., with
 the remainder being Non-Cash Operating Costs associated with television
 advertising and content received by Todito under the Company's five-year
 service agreement with TV Azteca.  Cash Operating Costs increased 32% to Ps.
 11.2 million (US$1.2 million) from Ps. 8.5 million (US$912,000) in 1Q00,
 primarily due to increased  sales commissions associated with increased
 advertising sales, as well operating costs related to systems, including
 software license upgrades and additional systems personnel.
     As a result, Todito registered positive Cash Flow of Ps. 4.3 million
 (US$467,000) in 1Q01, compared to negative Cash Flow in 1Q00 of Ps.
 7.0 million  (US$ 760,000). Todito's Financial Results are audited by
 PricewaterhouseCoopers, S.C.
 
     Advertising and E-commerce Sales
     "We continue to improve our ability to monetize Todito's site traffic
 through the sale of online advertising and commissions from e-commerce
 transactions," commented Maria Garana, Todito's CFO. "Our challenge is to
 convince more companies of the value of promoting their products and services
 to Todito's large user base, and to convince more Mexican consumers that
 e-commerce on Todito is safe, easy and convenient."
     Todito's advertising sales increased 298% to approximately Ps. 15.6
 million (US$1.7 million) in 1Q01, from Ps. 3.9 million (US$420,000) in 1Q00.
     E-commerce revenue increased 70% to Ps. 650,000 (US$70,000) in 1Q01 from
 Ps. 383,000 (US$41,000) in 1Q00. Todito generates cash revenue from e-commerce
 transactions in the form of virtual store rents and sales commissions.
     In 1Q01, Todito received the BetterWeb certification from
 PricewaterhouseCoopers, S.C., attesting to the security of Todito's online
 transactions.
 
     Site Traffic Growth
     Todito registered approximately 167 million pageviews in 1Q01, a 103%
 increase over pageviews in 1Q00. The Company's site traffic is audited by
 Audit Bureau of Circulations Interactive (ABCi).
     Todito's registered e-mail accounts increased 329% during 1Q01 to
 approximately 510,000 up from 119,000 registered e-mail accounts accumulated
 at the end of 1Q00. Total registered users, including users of Todito's job
 search, auction, and virtual store channels, increased 269% from 182,900 in
 1Q00, to 675,000 in 1Q01.
     "We are actively participating in growing the number of internet users in
 Mexico through our strategic long-term relationships with TV Azteca, one of
 two broadcast television companies in Mexico, Grupo Elektra, Latin America's
 leading specialty retailer, and CNCI, Mexico's largest chain of
 computer-training schools," commented Todito's CEO, Tim Parsa. "We will
 continue to grow Todito's traffic and brand recognition with very low cash
 outflows, and we plan to reap increasing economic benefits as the Internet
 becomes a mass medium in Mexico."
 
     Company Profile
     Todito.com, S.A. de C.V. is an Internet portal and marketplace for North
 American Spanish-speakers, jointly owned by Grupo Dataflux, S.A. de C.V.
 (BMV: DATAFLXB) and TV Azteca, S.A. de C.V. (NYSE:   TZA; BMV: TVAZTCA).
 
      Visit Todito:
      http://www.todito.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X77412234
 
 SOURCE  todito.com, S.A. de C.V.