Too, Inc. Projects 20% Earnings Increase for the First Quarter

Apr 30, 2001, 01:00 ET from Too, Inc.

    COLUMBUS, Ohio, April 30 /PRNewswire/ -- Too, Inc. (NYSE:   TOO) announced
 today that it expects to report first quarter 2001 earnings per share of $.12,
 which is $.01 better than the current First Call consensus of $.11 per share.
 The company said it expects higher earnings for the quarter despite an
 expected comparable store sales decrease of 2 to 3% for the period ending
 May 5, 2001.
     The company expects to report operating results for the first quarter on
 May 21, 2001, after the close of trading on the New York Stock Exchange.
     Too, Inc. is a rapidly growing specialty retailer that sells apparel,
 swimwear, sleepwear, underwear, lifestyle and personal care products for
 active, fashion-aware girls between 7 and 14 years of age. The company
 currently operates 412 stores in 45 states and distributes a catazine under
 the "Limited Too" brand name.  The company also conducts e-commerce on its Web
 site, http://www.limitedtoo.com .
     The company cautions that any forward-looking statements (as such term is
 defined in the Private Securities Litigation Reform Act of 1995) contained in
 this Release or made by management of the company involve risks and
 uncertainties and are subject to change based on various important factors,
 many of which are beyond the company's control. Forward-looking statements are
 indicated by words such as "anticipate," "estimate," "expect," "intend,"
 "risk," "could," "may," "will," "pro forma," "likely," "possible,"
 "potential," and similar words and phrases and the negative forms and
 variations of these words and phrases, and include, but are not limited to,
 statements in this Release relating to the company's outlook for fiscal 2001
 as expressed in the first paragraph of this Release. The following factors,
 among others, in some cases have affected and in the future could affect the
 company's performance and could cause actual results to differ materially from
 those expressed or implied in any such forward-looking statements:  changes in
 consumer spending patterns, consumer preferences and overall economic
 conditions; the impact of competition and pricing; changes in weather
 patterns, political stability, currency and exchange risks; changes in
 existing or potential trade restrictions, duties, tariffs or quotas; changes
 in political or financial stability; changes in postal rates and charges, and
 paper and printing costs; availability of suitable store locations on
 appropriate terms; ability to develop new merchandise; ability to hire and
 train associates; and other factors included in the company's filings with the
 SEC from time to time, including its Annual Report on Form 10-K.  Future
 economic and industry trends that could potentially impact revenue and
 profitability are difficult to predict. The company assumes no obligation to
 publicly update any forward-looking statements even if experience or future
 changes make it clear that any projected results expressed or implied therein
 will not be realized.
 
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SOURCE Too, Inc.
    COLUMBUS, Ohio, April 30 /PRNewswire/ -- Too, Inc. (NYSE:   TOO) announced
 today that it expects to report first quarter 2001 earnings per share of $.12,
 which is $.01 better than the current First Call consensus of $.11 per share.
 The company said it expects higher earnings for the quarter despite an
 expected comparable store sales decrease of 2 to 3% for the period ending
 May 5, 2001.
     The company expects to report operating results for the first quarter on
 May 21, 2001, after the close of trading on the New York Stock Exchange.
     Too, Inc. is a rapidly growing specialty retailer that sells apparel,
 swimwear, sleepwear, underwear, lifestyle and personal care products for
 active, fashion-aware girls between 7 and 14 years of age. The company
 currently operates 412 stores in 45 states and distributes a catazine under
 the "Limited Too" brand name.  The company also conducts e-commerce on its Web
 site, http://www.limitedtoo.com .
     The company cautions that any forward-looking statements (as such term is
 defined in the Private Securities Litigation Reform Act of 1995) contained in
 this Release or made by management of the company involve risks and
 uncertainties and are subject to change based on various important factors,
 many of which are beyond the company's control. Forward-looking statements are
 indicated by words such as "anticipate," "estimate," "expect," "intend,"
 "risk," "could," "may," "will," "pro forma," "likely," "possible,"
 "potential," and similar words and phrases and the negative forms and
 variations of these words and phrases, and include, but are not limited to,
 statements in this Release relating to the company's outlook for fiscal 2001
 as expressed in the first paragraph of this Release. The following factors,
 among others, in some cases have affected and in the future could affect the
 company's performance and could cause actual results to differ materially from
 those expressed or implied in any such forward-looking statements:  changes in
 consumer spending patterns, consumer preferences and overall economic
 conditions; the impact of competition and pricing; changes in weather
 patterns, political stability, currency and exchange risks; changes in
 existing or potential trade restrictions, duties, tariffs or quotas; changes
 in political or financial stability; changes in postal rates and charges, and
 paper and printing costs; availability of suitable store locations on
 appropriate terms; ability to develop new merchandise; ability to hire and
 train associates; and other factors included in the company's filings with the
 SEC from time to time, including its Annual Report on Form 10-K.  Future
 economic and industry trends that could potentially impact revenue and
 profitability are difficult to predict. The company assumes no obligation to
 publicly update any forward-looking statements even if experience or future
 changes make it clear that any projected results expressed or implied therein
 will not be realized.
 
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                  http://tbutton.prnewswire.com/prn/11690X16272365
 
 SOURCE  Too, Inc.