BEIJING, April 5, 2017 /PRNewswire/ -- China Business Research Center of Tsinghua University and National Business Daily (NBD) jointly released "Top 100 Chinese Listed Companies by Brand Value 2017" last Friday.
Three lists including "Top 100 Chinese Listed Companies by Brand Value" "Top 50 Chinese Listed Companies by Overseas Brand Value" and "Top 50 Chinese Listed Private Companies by Brand Value" were simultaneously unveiled.
The much-expected lists were born out of a one-year research and preparation.
Tencent Holdings ranks 1st with a brand value of 621.4 billion yuan ($90.2 billion) on the list of "Top 100 Chinese Listed Companies by Brand Value", followed by China Mobile, Alibaba, China National Petroleum Corporation (CNPC) and Shanghai Automotive Industry Corporation.
CNPC and Tencent Holdings make the top spot, respectively on the list of "Top 50 Chinese Listed Companies by Overseas Brand Value" and "Top 50 Chinese Listed Private Companies by Brand Value".
Researchers from the China Business Research Center of Tsinghua University said, many types of research have been made to study the brand value of Chinese enterprises, yet little has been done to analyze specifically the brand value of Chinese listed companies.
The lists aim at helping Chinese listed companies better understand the development status of the brand value of Chinese enterprises so as to provide them with reference concerning how to dynamically track the investment performance of brands and raise the efficiency of brand management.
Customized plans are applied to select candidate companies
Judging from the theoretic basis and authoritativeness, the lists embody the academic accumulation of China Business Research Center of Tsinghua University, gather the practice and intelligence of over 30 experts from over 20 industries and NBD's long-term observation on Chinese listed companies. The lists are the crystallization of theories, data and think tanks.
A total of 4,344 companies were selected and assessed. The brand value is calculated based on companies' market cap, business earning, brand ration and brand potential.
According to researchers from China Business Research Center of Tsinghua University, the Research Center is able to calculate the brand value of any Chinese listed companies based on related data. Companies which are not on the list can consult the list about brand building.
Dark horses emerge to prominence
China's top three telecom giants have all made their way into "Top 100 Chinese Listed Companies by Brand Value" with China Mobile standing at the 2nd place, China Telecom the 18th and China Unicom the 46th.
The banking sector has contributed 13 enterprises to the list, which is followed by the real estate sector (10) and the food & beverage sector (8).
However, the brand value of companies varies widely. According to the list, the top 5 enterprises alone have contributed to 53.3% of the total brand value. That is, the lower their rankings are, the less contribution they have made.
Notably, some little-known companies have also made it on the list. For example, the Guangdong Huanong Wens Animal Husbandry Co., Ltd outperformed well-established New Hope Group. Besides, the brand value of VIP.com, a latecomer in the e-commerce industry, is also ranking high.
Market value is in direct proportion to brand value
The market value of an enterprise is in direct proportion to its brand value. For instance, the market value of Tencent Holdings, China Mobile, and Alibaba is approximately 1608.1 billion yuan ($233.4 billion), 1505.5 billion yuan ($218.5 billion) and 1455.0 billion yuan ($211.2 billion), respectively. Their brand value accounts for 38.64%, 38.89%, and 36.89%, respectively, of their total market cap.
It is concluded from the list that the brand value of an enterprise, in some way, can help bolster its market value.
The "Top 100 Chinese Listed Companies by Brand Value" covers 24 industrial sectors, with the banking, real estate, and food & beverage sector contributing most to the list. IT companies, on the whole, also show strong performance.
Top 50 Chinese Listed Companies by Overseas Brand Value is released for the first time
Companies are measured and ordered by their performance in the international market for the first time ever. Judging from the "Top 50 Chinese Listed Companies by Overseas Brand Value", the efforts of companies to go global have paid back. The list aims to help Chinese enterprises deliver better performance on the global market.
The building and ornament materials sector and banking sector have contributed the largest number of companies to the list (6 respectively). Specifically, China Communications Construction ranks 12th, China State Construction 15th, China Railway Group Limited 22nd, PowerChina Limited 25th, and China Railway Construction Corporation Limited 26th.
Chinese banks also are following the "go global" drive. To name a few, Industrial and Commercial Bank of China, Bank of China, Agricultural Bank of China, China Construction Bank and Bank of Communications are ranking high. It indicates that they have gained big profits and their overseas influences are increasing accordingly.
Five household appliance companies including Midea Group, Gree Electric Appliances Inc, TCL Group, Qingdao Haier Co and Sichuan Changhong Electric Co also make it on the list.
State-owned enterprises take 5 places on this list of " Top 50 Chinese Listed Companies by Overseas Brand Value", CNPC (1st), Sinopec (4th), Industrial and Commercial Bank of China (5th), Bank of China (6th) and Air China (9th).
Top 50 Chinese Listed Private Companies by Brand Value is released for the first time
Based on "Top 100 Chinese Listed Companies by Brand Value", the list of "Top 50 Chinese Listed Private Companies by Brand Value" was also sorted out in terms of business nature.
It is the first list to specifically rank Chinese listed companies by brand value so as to provide directions about brand building for small and medium-sized private enterprises.
Top 5 on this list are all internet enterprises. Tencent Holdings takes the 1st place, followed by Alibaba, Baidu, JD.com and Suning Commerce Group.
Enterprises on this specific brand value list for listed private companies mostly engage in internet, automobile and pharmaceutical industries, whereas most enterprises on the "Top 100 List" are banking, real estate, and catering companies.
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SOURCE National Business Daily