INDIANAPOLIS, Sept. 27, 2017 /PRNewswire/ -- Torchlite today introduced upgrades to its Torchlite Action platform that radically enhances how marketing operates by creating a destination where marketers can go to get their job done. Torchlite Action provides on-demand expertise, tools for team and execution management and best practice templates in one location so teams can visualize their entire plan, create campaigns, collaborate on tasks and find experts to effectively execute campaigns to deliver business results.
"Marketers are facing increasing demands that require them to manage their time, technology and workforce differently. But even with today's overwhelming amount of technology, we've yet to see a tool effectively meet their evolving needs," said Susan Marshall, co-founder and CEO of Torchlite. "Torchlite was created to be a partner to marketers and bring together all that the marketing discipline requires. We worked with marketers to create a tool that allows them to map projects, identify gaps and quickly fill those gaps with content and expertise."
Torchlite Action was designed to be dynamic and meet the needs of the next-generation marketer. As the marketing discipline shifts, many business leaders are considering the mix of employees, agency and freelance talent used and Torchlite Action is designed to meet needs and increase collaboration across all three.
"Many marketing teams aren't able to effectively scale their workforce up or down through the peaks and valleys of their campaigns," continued Marshall. "Because of this, they are turning to freelancers and agencies, but haven't had access to a tool that can help manage the team and expand it when needed. We see that marketers are put in an increasingly challenging position today. Our mission is to help make them wildly successful, not just sell them yet more software."
Torchlite Action pairs a visual execution dashboard with access to best practice templates and content and a marketplace of highly skilled Torchliters who are specialists in different areas of marketing – from strategy to execution - and available to complement and expand marketing teams. The leading features that benefit marketing teams include:
- Marketing Operations and Resource Management: A visual dashboard that goes beyond simply managing tasks by mapping action items, owners, timelines and objectives to ensure teams are working in sync to achieve to high-level goals. Many times marketing teams are pulled in multiple directions and the Torchlite Action dashboard ensures overall team objectives remain front and center.
- Torchlite Marketplace: Featuring more than 250 Torchliters, the marketplace was built to connect highly skilled freelancers to marketing teams. Torchliters are specialists in their respective disciplines and ensure that all marketers have the talent and expertise to meet their immediate needs.
- Best Practice Templates: A collection of best practice templates and content used by other marketing teams that provides marketers a destination for inspiration and replicable tools to ensure the most efficient path to success.
Torchlite's has achieved year-over-year revenue growth of 109%, demonstrating its credibility within the marketplace.
Founded in 2015, Torchlite helps marketers turn big ideas into wildly successful campaigns by showing them what to do, how to do it and who can get it done. Vetted marketing experts called Torchliters™ engage with businesses of every size through Torchlite Action™, a SaaS platform that identifies marketing priorities and helps manage objectives, campaigns and deliverables to completion. Check us out at torchlite.com.