Torre Lazur McCann Relationship Marketing Unleashes the Power of Integrated Marketing; Revolutionary Tools Enhance Sales and Marketing Efficiency

Apr 26, 2001, 01:00 ET from Torre Lazur McCann Healthcare Worlwide

    PARSIPPANY, N.J., April 26 /PRNewswire/ -- Spurred by the increasing need
 of pharmaceutical companies to stay competitive within their industry, Torre
 Lazur McCann Healthcare Worldwide has established a uniquely crafted
 integrated marketing unit to assist in enhancing sales and productivity.
 Torre Lazur McCann Relationship Marketing, the leading provider of
 professional integrated marketing consulting services to the pharmaceutical
 and biotechnology industries, is equipped with a suite of proprietary
 integrated marketing tools to help companies successfully improve overall
 brand and financial performance.
     "The market and product dynamics of the pharmaceutical industry are
 changing.  There are fewer products per dollar invested, more product
 competition and a stronger focus on return on investment," says Mike Spitalli,
 Vice President and Managing Director of Torre Lazur McCann Relationship
 Marketing.  "Companies need to harness the power of integrated marketing now
 more than ever in order to survive."
     Mr. Spitalli and Dave Holecek, Vice President of Marketing Analytics of
 Torre Lazur McCann Relationship Marketing, will share the benefits of
 integrated physician relationship marketing plans with participants at the
 Pharmaceutical Management Science Association (PMSA) 2001 Annual Convention
 (April 29th - May 2nd at the Hilton Marco Island Beach Resort in Marco Island
 Florida).
 
     They will discuss:
     -- Torre Lazur McCann's strategy in leveraging organizational marketing
        and sales capabilities; and
     -- The benefits of integrated marketing, including: increasing the value
        of a brand, giving a product competitive advantage in the marketplace
        and improving an organization's overall financial position
 
     According to Mr. Spitalli, an integrated tactical plan begins with
 dedicated resources and processing tools that help clients plan, allocate,
 execute and measure the return and effect of their marketing campaigns.  Torre
 Lazur McCann Relationship Marketing provides clients with sophisticated brand
 management and monitoring tools.
     According to Dave Holecek, "The most innovative tool, PromoPulse(TM), was
 designed to leverage and develop data to drive content in existing therapeutic
 and technology platforms by creating customer specific communications with
 improved content quality."
     PromoPulse(TM) fully integrates marketing and sales data along with
 promotional response markers, tactical response data and targeting lists into
 a real-time, web-based tool for the product director.  This tool enables the
 brand team to create business plans with full market knowledge, to track
 interactions between several marketing and sales programs and to update
 promotion based upon changes in the environment.
 
     "Integrated marketing has yielded dramatic results for our clients," says
 Greg Kinch, President of Torre Lazur McCann Relationship Marketing.  "One
 major marketing project we implemented utilizing our integrated tools
 increased the program's ROI from 5:1 to 15:1 while increasing the sales
 force's on-call percentage from 75% to 95%."
     Headquartered in Parsippany with offices in Parsippany and Chicago, Torre
 Lazur McCann Relationship Marketing is a specialized division of Torre Lazur
 Communications.
     Torre Lazur McCann Healthcare WorldWide is one of the largest worldwide
 international healthcare marketing communications organizations with billings
 in excess of $1 billion dollars and multiple network operations in
 36 countries.  The company's services include advertising, sales promotion,
 medical education, sales training, public relations, relationship marketing,
 events and congresses, marketing research, strategic planning, on-line
 communications, global new product launches, and public education campaigns.
     Torre Lazur McCann Healthcare WorldWide is a unit of McCann-Erickson
 WorldGroup, a global marketing communications organization that is part of the
 Interpublic Group of Companies, Inc.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X97382272
 
 

SOURCE Torre Lazur McCann Healthcare Worlwide
    PARSIPPANY, N.J., April 26 /PRNewswire/ -- Spurred by the increasing need
 of pharmaceutical companies to stay competitive within their industry, Torre
 Lazur McCann Healthcare Worldwide has established a uniquely crafted
 integrated marketing unit to assist in enhancing sales and productivity.
 Torre Lazur McCann Relationship Marketing, the leading provider of
 professional integrated marketing consulting services to the pharmaceutical
 and biotechnology industries, is equipped with a suite of proprietary
 integrated marketing tools to help companies successfully improve overall
 brand and financial performance.
     "The market and product dynamics of the pharmaceutical industry are
 changing.  There are fewer products per dollar invested, more product
 competition and a stronger focus on return on investment," says Mike Spitalli,
 Vice President and Managing Director of Torre Lazur McCann Relationship
 Marketing.  "Companies need to harness the power of integrated marketing now
 more than ever in order to survive."
     Mr. Spitalli and Dave Holecek, Vice President of Marketing Analytics of
 Torre Lazur McCann Relationship Marketing, will share the benefits of
 integrated physician relationship marketing plans with participants at the
 Pharmaceutical Management Science Association (PMSA) 2001 Annual Convention
 (April 29th - May 2nd at the Hilton Marco Island Beach Resort in Marco Island
 Florida).
 
     They will discuss:
     -- Torre Lazur McCann's strategy in leveraging organizational marketing
        and sales capabilities; and
     -- The benefits of integrated marketing, including: increasing the value
        of a brand, giving a product competitive advantage in the marketplace
        and improving an organization's overall financial position
 
     According to Mr. Spitalli, an integrated tactical plan begins with
 dedicated resources and processing tools that help clients plan, allocate,
 execute and measure the return and effect of their marketing campaigns.  Torre
 Lazur McCann Relationship Marketing provides clients with sophisticated brand
 management and monitoring tools.
     According to Dave Holecek, "The most innovative tool, PromoPulse(TM), was
 designed to leverage and develop data to drive content in existing therapeutic
 and technology platforms by creating customer specific communications with
 improved content quality."
     PromoPulse(TM) fully integrates marketing and sales data along with
 promotional response markers, tactical response data and targeting lists into
 a real-time, web-based tool for the product director.  This tool enables the
 brand team to create business plans with full market knowledge, to track
 interactions between several marketing and sales programs and to update
 promotion based upon changes in the environment.
 
     "Integrated marketing has yielded dramatic results for our clients," says
 Greg Kinch, President of Torre Lazur McCann Relationship Marketing.  "One
 major marketing project we implemented utilizing our integrated tools
 increased the program's ROI from 5:1 to 15:1 while increasing the sales
 force's on-call percentage from 75% to 95%."
     Headquartered in Parsippany with offices in Parsippany and Chicago, Torre
 Lazur McCann Relationship Marketing is a specialized division of Torre Lazur
 Communications.
     Torre Lazur McCann Healthcare WorldWide is one of the largest worldwide
 international healthcare marketing communications organizations with billings
 in excess of $1 billion dollars and multiple network operations in
 36 countries.  The company's services include advertising, sales promotion,
 medical education, sales training, public relations, relationship marketing,
 events and congresses, marketing research, strategic planning, on-line
 communications, global new product launches, and public education campaigns.
     Torre Lazur McCann Healthcare WorldWide is a unit of McCann-Erickson
 WorldGroup, a global marketing communications organization that is part of the
 Interpublic Group of Companies, Inc.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X97382272
 
 SOURCE  Torre Lazur McCann Healthcare Worlwide