DES MOINES, Iowa, Feb. 20, 2013 /PRNewswire/ -- Torsion Mobile, creator of Mojaba®, today announced integration with the Dwolla payment network. The resulting integration allows Mojaba customers to offer Dwolla's revolutionary "free or 25 cent flat-fee" pricing model, all within a convenient and easy-to-use mobile optimized environment that smartphone users will appreciate. Both companies are headquartered in Des Moines, Iowa, and have been part of the city's rise to notoriety as a home for technology startups.
"Consumers are using their smartphones as the first screen to make buying decisions and then making the purchase," said Christian Gurney, co-founder and president of Torsion Mobile. "With over 54% of American mobile phone subscribers owning smartphones, it's important for us to offer an innovative consumer-focused payment network. That payment network is Dwolla. When we launched Mojaba a year ago, I told Ben (Milne) that it was my hope we would support Dwolla one day. That day has come."
"Breaking down the obstacles to purchase is key for mobile users and e-commerce customers in general," said Ben Milne, founder and CEO of Dwolla. " Our goal has been to offer a money exchange platform that works for both the customer and the business. Business must be going mobile to stay competitive and Torsion Mobile's Mojaba makes that easy and affordable, keeping in step with the Dwolla philosophy."
Gurney said Dwolla customers will be eligible for a 50% discount on Mojaba in order to facilitate their adoption of a mobilized website for use with consumers. More information on the Dwolla integration and the limited-time special offer can be found at www.mojaba.com/dwolla .
How It Works
Using Mojaba's visual mobile website builder, clients build a site and drag-and-drop the Dwolla element into the design. Simply configure the Dwolla account info, pricing options and the successful purchase message. Customers can then use their smartphones to donate to or buy virtually anything they can through Dwolla – all with a simple and secure experience made especially for mobile users.
Who Should Use It?
- Any organization that currently uses Dwolla who is extending their marketing presence with a mobile optimized website
- Businesses that wish to offer a wide range of payment options without setting each one up in their own operational system
- Businesses and organizations whose customers and clients are security sensitive when it comes to the exchange of payment information
- Religious organizations
- Non-profit organizations
- Short-term fundraising and events
Mojaba was built to provide a user-friendly platform to build mobile websites that does not require coding or programming knowledge. With the growth of the mobile web, it's more important than ever that websites scale and work well on tablets, smartphones, and desktop computers alike. Mojaba's service ensures no opportunity is lost because a site is too hard to read, a plugin won't load, or functionality is lost on a smartphone.
Brooke A. Benschoter
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SOURCE Torsion Mobile, Inc.