Tower Records Pumps Up the Online Volume With TeaCommerce From TeaLeaf

Leading Independent Entertainment Retailer Aims to Build on Success

Of Online Store by Gaining Further Insight Into What Customers Experience

At TowerRecords.com



Apr 18, 2001, 01:00 ET from TeaLeaf Technology, Inc.

    SAN FRANCISCO, April 18 /PRNewswire/ -- TeaLeaf Technology(TM), the first
 company to enable eBusinesses to understand the complete online customer
 experience, and Tower Records, the world's leading privately held
 entertainment retailer, today announced that TowerRecords.com is implementing
 the TeaLeaf(TM) TeaCommerce(TM) 2.0 solution as part of its mission to create
 the most customer-oriented music and video store on the Web.  TeaLeaf recently
 unveiled TeaCommerce 2.0, the new release of its award-winning TeaCommerce
 solution for IT and business professionals.
     With TeaLeaf enabling Tower to understand precisely what customers
 experience online, the entertainment retailer intends to refine its popular
 site by identifying and rapidly solving site errors, gauging the success of
 key designs and promotions, and analyzing customer preferences and behaviors.
 TeaLeaf also enables Tower to protect the privacy of online customer data
 through a unique privacy filter in TeaCommerce 2.0, along with subsidized
 privacy training and secure storage of data.  The data will allow Tower to
 dramatically improve the online customer experience by proactively addressing
 usability and technical problems with the site.
     The Tower Records online store at www.towerrecords.com is the top-ranked
 online music seller, according to the Fall 2000 Forrester Research
 PowerRankings(TM).  Forrester's PowerRankings combines survey data from online
 consumers and unbiased shopping tests to provide objective rankings of the
 leading U.S. eCommerce sites.  Specifically designed to suit the needs and
 interests of online consumers, TowerRecords.com is dramatically enhancing its
 Web analysis efforts by deploying TeaCommerce 2.0.  As a result, Tower aims to
 further boost sales while creating loyal and lasting customer relationships to
 augment those it has established in 185 brick-and-mortar retail stores and
 62 franchises worldwide.
     "With TowerRecords.com, we're creating a tool for people to easily find
 the music and videos they want," said Mark Bressler, managing director at
 TowerRecords.com.  "To do that successfully, we always seek better ways to
 understand how people will use it.  But without highly detailed insight into
 what customers experience on our site -- both good and bad -- we run the risk
 of losing them after only one visit.  Advanced TeaCommerce 2.0 features like
 real-time alerts and visual replay make it easier for us to design a site that
 connects with new customers and keeps them coming back."
     Building on its own analysis applications, Tower also plans to use the
 TeaCommerce solution's universal platform support to create a comprehensive
 knowledge base of online customer interactions, which it will leverage through
 the TeaCommerce solution's drill-down custom reporting and analysis.  With
 proactive real-time alerts featured in TeaCommerce 2.0, Tower can rapidly
 identify problems that otherwise could take months to surface.
     "Tower Records continues to exhibit the vision and intense customer focus
 that have made it a market leader for more than four decades -- and TeaLeaf is
 thrilled to help further that success," said Robert Wenig, co-founder,
 chairman, and CEO of TeaLeaf Technology.  "TeaCommerce 2.0 allows Tower to
 better gauge online customer behaviors and immediately understand the effect
 that Web site features and functions have on them.  As a result, Tower will be
 exceptionally well poised to fine-tune its site to the specific needs of
 millions of online customers."
     TeaCommerce 2.0 enables professionals across the enterprise to understand
 and improve the online customer experience, track and strengthen site
 performance, and heighten return on Web site investments more quickly than
 ever before.  TeaCommerce provides a common view of online customer
 interactions so managers can better understand customer needs and monitor site
 performance, while solving -- and even preventing -- costly site problems and
 damaged customer relationships.
     With a host of new features to enable rapid insights, TeaCommerce 2.0
 offers custom real-time alerts and triggers that flag users of potential site
 errors and important customer incident patterns -- before they impact the
 bottom line.  TeaCommerce also can uncover trends and relationships that help
 prevent serious and costly Web site errors and lead to higher revenues, lower
 costs, faster time to market, and better customer interactions.
 
     About TowerRecords.com
     TowerRecords.com launched in November 1996 following a 1995 debut on
 AmericaOnline.  Tower relaunched its website in August 2000 with an emphasis
 on search, selection, simplicity and service.  Tower now works with many
 partners including, Net Perceptions, Liquid Audio, Inc., Flooz, AOL, Yahoo!,
 Student Advantage and many others.  Tower Records has long been recognized and
 respected throughout the world for its unique brand of retailing.  Founded in
 1960 in Sacramento, CA, the company's phenomenal expansion has brought the
 Tower name and retail philosophy to eighteen countries globally.  Tower owns
 and operates 185 stores worldwide with 62 franchise operations.  Tower Records
 maintains its commitment to having the deepest selection of packaged
 entertainment in the world.
 
     About TeaLeaf Technology
     TeaLeaf Technology is the first company to enable eBusinesses to
 understand the complete online experience -- from the customer's perspective.
 An independent spin-off of SAP AG with senior management from Microsoft, SAP,
 PeopleSoft, and Dell, TeaLeaf delivers groundbreaking capture, storage, visual
 replay, and analysis technology that enables companies to understand how
 customers interact with a Web site.  The TeaLeaf solution provides immediate
 insight that allows managers across the enterprise to strengthen online
 customer relationships, streamline business operations, and prevent costly
 site errors.  TeaLeaf is headquartered in San Francisco, CA.  For more
 information, email info@tealeaf.com or visit the Web site at
 http://www.tealeaf.com.
 
     TeaLeaf products and services mentioned herein are the registered or
 unregistered trademarks and service marks of TeaLeaf Technology, Inc.  All
 other trademarks or service marks are the property of their respective holders
 and are hereby acknowledged.
 
 

SOURCE TeaLeaf Technology, Inc.
    SAN FRANCISCO, April 18 /PRNewswire/ -- TeaLeaf Technology(TM), the first
 company to enable eBusinesses to understand the complete online customer
 experience, and Tower Records, the world's leading privately held
 entertainment retailer, today announced that TowerRecords.com is implementing
 the TeaLeaf(TM) TeaCommerce(TM) 2.0 solution as part of its mission to create
 the most customer-oriented music and video store on the Web.  TeaLeaf recently
 unveiled TeaCommerce 2.0, the new release of its award-winning TeaCommerce
 solution for IT and business professionals.
     With TeaLeaf enabling Tower to understand precisely what customers
 experience online, the entertainment retailer intends to refine its popular
 site by identifying and rapidly solving site errors, gauging the success of
 key designs and promotions, and analyzing customer preferences and behaviors.
 TeaLeaf also enables Tower to protect the privacy of online customer data
 through a unique privacy filter in TeaCommerce 2.0, along with subsidized
 privacy training and secure storage of data.  The data will allow Tower to
 dramatically improve the online customer experience by proactively addressing
 usability and technical problems with the site.
     The Tower Records online store at www.towerrecords.com is the top-ranked
 online music seller, according to the Fall 2000 Forrester Research
 PowerRankings(TM).  Forrester's PowerRankings combines survey data from online
 consumers and unbiased shopping tests to provide objective rankings of the
 leading U.S. eCommerce sites.  Specifically designed to suit the needs and
 interests of online consumers, TowerRecords.com is dramatically enhancing its
 Web analysis efforts by deploying TeaCommerce 2.0.  As a result, Tower aims to
 further boost sales while creating loyal and lasting customer relationships to
 augment those it has established in 185 brick-and-mortar retail stores and
 62 franchises worldwide.
     "With TowerRecords.com, we're creating a tool for people to easily find
 the music and videos they want," said Mark Bressler, managing director at
 TowerRecords.com.  "To do that successfully, we always seek better ways to
 understand how people will use it.  But without highly detailed insight into
 what customers experience on our site -- both good and bad -- we run the risk
 of losing them after only one visit.  Advanced TeaCommerce 2.0 features like
 real-time alerts and visual replay make it easier for us to design a site that
 connects with new customers and keeps them coming back."
     Building on its own analysis applications, Tower also plans to use the
 TeaCommerce solution's universal platform support to create a comprehensive
 knowledge base of online customer interactions, which it will leverage through
 the TeaCommerce solution's drill-down custom reporting and analysis.  With
 proactive real-time alerts featured in TeaCommerce 2.0, Tower can rapidly
 identify problems that otherwise could take months to surface.
     "Tower Records continues to exhibit the vision and intense customer focus
 that have made it a market leader for more than four decades -- and TeaLeaf is
 thrilled to help further that success," said Robert Wenig, co-founder,
 chairman, and CEO of TeaLeaf Technology.  "TeaCommerce 2.0 allows Tower to
 better gauge online customer behaviors and immediately understand the effect
 that Web site features and functions have on them.  As a result, Tower will be
 exceptionally well poised to fine-tune its site to the specific needs of
 millions of online customers."
     TeaCommerce 2.0 enables professionals across the enterprise to understand
 and improve the online customer experience, track and strengthen site
 performance, and heighten return on Web site investments more quickly than
 ever before.  TeaCommerce provides a common view of online customer
 interactions so managers can better understand customer needs and monitor site
 performance, while solving -- and even preventing -- costly site problems and
 damaged customer relationships.
     With a host of new features to enable rapid insights, TeaCommerce 2.0
 offers custom real-time alerts and triggers that flag users of potential site
 errors and important customer incident patterns -- before they impact the
 bottom line.  TeaCommerce also can uncover trends and relationships that help
 prevent serious and costly Web site errors and lead to higher revenues, lower
 costs, faster time to market, and better customer interactions.
 
     About TowerRecords.com
     TowerRecords.com launched in November 1996 following a 1995 debut on
 AmericaOnline.  Tower relaunched its website in August 2000 with an emphasis
 on search, selection, simplicity and service.  Tower now works with many
 partners including, Net Perceptions, Liquid Audio, Inc., Flooz, AOL, Yahoo!,
 Student Advantage and many others.  Tower Records has long been recognized and
 respected throughout the world for its unique brand of retailing.  Founded in
 1960 in Sacramento, CA, the company's phenomenal expansion has brought the
 Tower name and retail philosophy to eighteen countries globally.  Tower owns
 and operates 185 stores worldwide with 62 franchise operations.  Tower Records
 maintains its commitment to having the deepest selection of packaged
 entertainment in the world.
 
     About TeaLeaf Technology
     TeaLeaf Technology is the first company to enable eBusinesses to
 understand the complete online experience -- from the customer's perspective.
 An independent spin-off of SAP AG with senior management from Microsoft, SAP,
 PeopleSoft, and Dell, TeaLeaf delivers groundbreaking capture, storage, visual
 replay, and analysis technology that enables companies to understand how
 customers interact with a Web site.  The TeaLeaf solution provides immediate
 insight that allows managers across the enterprise to strengthen online
 customer relationships, streamline business operations, and prevent costly
 site errors.  TeaLeaf is headquartered in San Francisco, CA.  For more
 information, email info@tealeaf.com or visit the Web site at
 http://www.tealeaf.com.
 
     TeaLeaf products and services mentioned herein are the registered or
 unregistered trademarks and service marks of TeaLeaf Technology, Inc.  All
 other trademarks or service marks are the property of their respective holders
 and are hereby acknowledged.
 
 SOURCE  TeaLeaf Technology, Inc.