Toy and Hobby Industries Continue to Grow Sales with Shopatron

Mar 14, 2011, 13:29 ET from Shopatron, Inc.

SAN LUIS OBISPO, Calif., March 14, 2011 /PRNewswire/ -- It's no surprise toy and hobby brands using the Shopatron Network saw online sales grow considerably during the fourth quarter of 2010. It was the holiday shopping season.


What might be a surprise is the fact that toy and hobby brands using Shopatron's retail-integrated eCommerce system enjoyed the same online sales growth in January.

Toy and hobby branded manufactures with Shopatron grew online sales by 12% year over year in January, matching the 12% growth those same stores witnessed in Q4 2010.  

"Toy and hobby brands have always done well on Shopatron and continue to grow as more consumers buy online," said Ed Stevens, Founder and CEO of Shopatron. "There's something to be said for buying from the brand's website, particularly when it comes to categories like toy and hobby – where end consumers are passionate about the products they're looking for. Shopatron allows brands to satisfy those demands without undercutting their network of retail partners."

In fact, Shopatron's first two stores, NORVEL, Ltd., and Du-Bro RC, launched almost a decade ago in the model/hobby category. And Steven's idea for retail-integrated eCommerce actually stems from his experience working in the model/hobby industry.

Within a retail-integrated system, top brands like Melissa & Doug, Alex Toys, Breyer Horses and Uglydoll are able to capture orders on their branded websites and distribute the orders to local, authorized dealers. Customers then receive their products through a number of delivery options, including in-store pickup, which helps drive foot traffic and additional sales for retail partners.

You can learn more about Shopatron's unique eCommerce solutions, or set up an appointment to speak with a Shopatron representative at the Western States Toy and Hobby Show March 19-22, by calling 1-866-625-5050. Dealers attending the show are encouraged to meet with their brands or contact Shopatron to find out how they can gain incremental sales through the Shopatron exchange.

You can also follow Shopatron on Twitter and Facebook, and access free eCommerce resources, including webinars, case studies and whitepapers, via the Shopatron Resource Center.


Founded in 2001 in San Luis Obispo, Calif., Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the evolving eCommerce needs of branded manufacturers and multi-channel retailers.

Shopatron clients include Suzuki, Kawasaki, Polaroid, Mizuno, Ducati, JL Audio and Sport Chalet. For more information, call 1-866-625-5050 or visit

SOURCE Shopatron, Inc.