Toyota Motor Sales Teams Up With Spanish-Language Radio Station Super Estrella to Raise Cash for Salvadorian Earthquake Victims

Apr 23, 2001, 01:00 ET from Toyota Motor Sales, U.S.A., Inc.

    TORRANCE, Calif., April 23 /PRNewswire Interactive News Release/ -- Toyota
 Motor Sales, (TMS) U.S.A., Inc. has teamed up with Los Angeles
 Spanish-language radio station Super Estrella 97.5 Y 103.1 to develop a
 promotion to help raise money for victims of the 7.9 earthquake that hit
 El Salvador on January 13.
     The promotion involves Super Estrella morning DJ personality,
 "El Diablito," living in a Toyota ECHO until he can raise at least
 $10,480 -- the price of a new ECHO.  The money will be donated to Food for the
 Poor, a Florida-based charity dedicated to improving the quality of life in
 Latin America and the Caribbean.
     "El Diablito" will be living, eating, and sleeping in a Toyota ECHO until
 the cash is raised.  A Super Estrella guard will be posted next to the ECHO to
 guarantee that he remains in the car 24 hours a day.
     The ECHO will be featured at various local Southern California events and
 popular Latino nightclubs throughout the promotion, with "El Diablito" firmly
 at the wheel, in the hopes of raising awareness and cash for the relief
 effort.
     Listeners to Super Estrella 97.5 Y 103, and participants at the local
 events, will be encouraged by "El Diablito" to donate what they can.  They
 will also be invited to enter to win a brand new Toyota ECHO, courtesy of
 Super Estrella.
     "This is a really great way of exposing ECHO to our young, Hispanic
 consumers while raising money for the people of El Salvador," said Steve
 Sturm, vice president of marketing for Toyota.
     "El Diablito," of Salvadorian decent, said he wanted to "contribute in
 some way to help my fellow Salvadorians, and if that includes living in a car,
 so be it.  It's a good cause and I'm happy to do so."
 
     About Toyota Motor Sales
     Toyota Motor Sales, (TMS) U.S.A., Inc. is the marketing, sales,
 distribution and customer service arm of Toyota in America.  Toyota is
 America's fourth largest carmaker and manufactures more than one million cars
 per year in North America.  TMS is a wholly owned subsidiary of Toyota Motor
 Corporation.  Toyota ADRs are traded on the New York Stock Exchange (NYSE:   TM)
     Established in 1957, TMS oversees operations of more than 1370 Toyota and
 Lexus dealerships in 49 states.  With approximately 6700 employees, Toyota
 Motor Sales and its subsidiaries also are involved in distribution logistics,
 motorsports R & D and the general aviation and recreational boating
 industries.  The company's main Web site is http://www.toyota.com.
 
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                http://tbutton.prnewswire.com/prn/11690X47162423
 
 

SOURCE Toyota Motor Sales, U.S.A., Inc.
    TORRANCE, Calif., April 23 /PRNewswire Interactive News Release/ -- Toyota
 Motor Sales, (TMS) U.S.A., Inc. has teamed up with Los Angeles
 Spanish-language radio station Super Estrella 97.5 Y 103.1 to develop a
 promotion to help raise money for victims of the 7.9 earthquake that hit
 El Salvador on January 13.
     The promotion involves Super Estrella morning DJ personality,
 "El Diablito," living in a Toyota ECHO until he can raise at least
 $10,480 -- the price of a new ECHO.  The money will be donated to Food for the
 Poor, a Florida-based charity dedicated to improving the quality of life in
 Latin America and the Caribbean.
     "El Diablito" will be living, eating, and sleeping in a Toyota ECHO until
 the cash is raised.  A Super Estrella guard will be posted next to the ECHO to
 guarantee that he remains in the car 24 hours a day.
     The ECHO will be featured at various local Southern California events and
 popular Latino nightclubs throughout the promotion, with "El Diablito" firmly
 at the wheel, in the hopes of raising awareness and cash for the relief
 effort.
     Listeners to Super Estrella 97.5 Y 103, and participants at the local
 events, will be encouraged by "El Diablito" to donate what they can.  They
 will also be invited to enter to win a brand new Toyota ECHO, courtesy of
 Super Estrella.
     "This is a really great way of exposing ECHO to our young, Hispanic
 consumers while raising money for the people of El Salvador," said Steve
 Sturm, vice president of marketing for Toyota.
     "El Diablito," of Salvadorian decent, said he wanted to "contribute in
 some way to help my fellow Salvadorians, and if that includes living in a car,
 so be it.  It's a good cause and I'm happy to do so."
 
     About Toyota Motor Sales
     Toyota Motor Sales, (TMS) U.S.A., Inc. is the marketing, sales,
 distribution and customer service arm of Toyota in America.  Toyota is
 America's fourth largest carmaker and manufactures more than one million cars
 per year in North America.  TMS is a wholly owned subsidiary of Toyota Motor
 Corporation.  Toyota ADRs are traded on the New York Stock Exchange (NYSE:   TM)
     Established in 1957, TMS oversees operations of more than 1370 Toyota and
 Lexus dealerships in 49 states.  With approximately 6700 employees, Toyota
 Motor Sales and its subsidiaries also are involved in distribution logistics,
 motorsports R & D and the general aviation and recreational boating
 industries.  The company's main Web site is http://www.toyota.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X47162423
 
 SOURCE  Toyota Motor Sales, U.S.A., Inc.