NEW YORK, May 16, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p0848814/Trade-E-Book-Publishing-2013.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Book_Publishing
Since 2009, Simba Information has presented its groundbreaking Trade E-Book Publishing series, and for Trade E-Book Publishing 2013 Simba continues its tradition of providing independent research and vital analysis about this fast-changing market continues.
Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and acquired for free are showcased along with demographic intelligence about the e-book consumer—including gender, age, household income, education level and more. Unlike other research sources,
Trade E-Book Publishing
precisely measures the commitment consumers have to digital content by making the distinction between those who merely read and those who buy before drilling down for further analysis. Data on e-book prices is again included, and in this edition is augmented by compelling figures revealing how much consumers have actually spent on e-books in the past year. Simba, which has a long history in e-books, puts context in the market by revealing what percentage of U.S. adults buy print books as well as e-books, and for the first time Simba asks the most recent sample whether childrens/YA e-books have been purchased in the past year. Additionally, the report offers critical psychographic analysis of e-book users. The highly sought after hardware data has also become even more valuable in this edition thanks to new trend information on some of the most popular e-book hardware lines like the iPad, Kindle and Nook devices - and reveals some surprising data on what proportion of iPad owners do not read e-books.With over 65 charts,
Trade E-Book Publishing 2013
is the resource for anyone who wants to understand how the e-book market and the consumers within really function. Grab your copy today!
Methodology Executive SummaryChapter 1: "Short of Expectations"
Do you Read E-Books: Yes or No
The Scale of the Market
Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 MonthsTable 1.2: Paperback Book Consumption vs. E-Books 2012Table 1.3: U.S. Trade Book and E-Book Net Sales, January - November (2011-2012)
Chapter 2: Trends & User Demographics in the E-Book Marketplace
E-Book Consumers vs. Print Book Consumers-and Where They Overlap
Heavy Spenders of E-Books Slipped in 2012
Free E-Books Being Mostly Consumed by Low Spenders
E-Book Buying Habits and the Now-Endangered 'Post-Holiday Pattern'
Library Use With E-Books Continues as Print Books Hold On
Cost of E-Books Still Ranges While Bestsellers Command High Prices
Cannibalization of Print Books by E-Books Feeding Market Dysfunction
Digital Rights Management, 'Walled Garden' Controversy Continues
The Demographics of the Electronic Book Buyer
Gender
Age Group
Marital Status
Children in Household
Employment Status
Educational Attainment
Race Ethnicity
Urban vs. Suburban Locale
Region
By Household Income Bracket
E-Books and the Children's/YA SegmentTable 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumer TrendsTable 2.2: Number of E-Books Read in the Past 12 Months (2008-2012)Table 2.3: Number of E-Books Read in the Past 12 Months February 2010-February 2013Table 2.4: Paperback Book Reading Habits (All Adults & E-Book Users) 2012Table 2.5: Hardcover Book Reading Habits (All Adults & E-Book Users) 2012Table 2.6: Paperback Book Buying Habits (All Adults & E-Book Users) 2012Table 2.7: Hardcover Book Buying Habits (All Adults & E-Book Users) 2012Table 2.8: Amount of Money Spent on E-Books in Last 12 MonthsTable 2.9: Number of Free E-Books Acquired in Past 12 Months February 2010-February 2012Table 2.10: Number of E-Books Bought in Past 12 Months February 2010-February 2013Table 2.11: Sources of Free E-Books 2011-2012Table 2.12: Overview of Book-Buying Population (U.S. Adults): Price Sensitivity Among All Adults, Buyers, E-Book and Kindle UsersTable 2.13: Average Price, Amazon Kindle Top 100 Bestsellers, 2010-2012Table 2.14: Overview of Book Purchasing Population (U.S. Adults): Hardcover's Two-Year SlideTable 2.15: E-Book Demographics by GenderTable 2.16: E-Book Demographics by Age GroupTable 2.17: E-Book Demographics by Marital StatusTable 2.18: E-Book Demographics by Children in HouseholdTable 2.19: E-Book Demographics by Employment StatusTable 2.20: E-Book Demographics by Educational AttainmentTable 2.21: E-Book Demographics by Race/EthnicityTable 2.22: E-Book Demographics by Urban vs. Suburban/Rural LocaleTable 2.23: E-Book Demographics by RegionTable 2.24: E-Book Demographics by Household Income BracketTable 2.25: Print and Digital Children's Book Purchases (2010-2013)Table 2.26: Opinions on Children, Reading Technology (2012)Table 2.27: Reasons for Buying a Print/Digital Children's YA/Book in Last 12 Months (2012-2013)
Chapter 3: Overview of E-Book Users: Psychographic Details
E-Book User's Involvement With Other Media
E-Book Users and The Internet
E-Book Users and High Tech
E-Book Users and Cell Phones
Shopping and Consumer Behavior
E-Book Users and Receptivity to Advertising
E-Book Users, Automobiles and Travel
Looking Ahead
Table 3.1: Overview of Book Purchasing Population General Attitudes: Any AgreeTable 3.2: Overview of Book Purchasing Population Psychographic Scale: Health and Image LeaderTable 3.3: Overview of Book Purchasing Population: E-Book User Involvement with Social Media: Any AgreeTable 3.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement Table 3.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement Table 3.6: Overview of Book Purchasing Population Internet Life: Any AgreeTable 3.7: Overview of Book Purchasing Population Psychographic Scale: Internet ActivityTable 3.8: Overview of Book Purchasing Population Psychographic Scale: Internet Activity: News SeekingTable 3.9: Overview of Book Purchasing Population Psychographic Scale: Research/Information GatheringTable 3.10: Overview of Book Purchasing Population High Tech: Any AgreeTable 3.11: Overview of Book Purchasing Population Psychographic Scale: Early AdopterTable 3.12: Overview of Book Purchasing Population Psychographic Scale: Tech ShyTable 3.13: Overview of Book Purchasing Population Cell Phones: Attitudes & Opinions: Any AgreeTable 3.14: Overview of Book Purchasing Population Psychographic Scale: Traditional Mobile UseTable 3.15: Overview of Book Purchasing Population Psychographic Scale: Focus on Mobile FeaturesTable 3.16: Overview of Book Purchasing Population Shopping Behavior: Any AgreeTable 3.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any AgreeTable 3.18: Overview of Book Purchasing Population Advertising: Any AgreeTable 3.19: Overview of Book Purchasing Population Psychographic Scale: Advertising ReceptivityTable 3.20: Overview of Book Purchasing Population Psychographic Scale: Advertising NegativityTable 3.21: Overview of Book Purchasing Population Video Advertisements Noticed in the Past 30 DaysTable 3.22: Overview of Book Purchasing Population Non-Video Advertisements Noticed in the Past 30 Days Table 3.23: Overview of Book Purchasing Population Opinions About Automobiles: Any Agree Table 3.24: Overview of Book Purchasing Population Travel: Any AgreeTable 3.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months AgoTable 3.26: Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 MonthsTable 3.27: Overview of Book Purchasing Population Psychographic Scale: Outlook On American Economy
Chapter 4: Tablets, E-Readers, Phones: Trends for E-Book Hardware
The Evolution of E-Book Formats
The Hardware
The Personal Computer
Mobile Phone or PDA
Apple's iPhone and iPod Touch
Apple's iPad and other Tablets
Dedicated Reading Devices
The Future of Dedicated Devices
The Most Popular Devices Today (and Tomorrow)
Table 4.1: PC User Trends (E-Books) February 2010-February 2013Table 4.2: Mobile Phones User Trends (E-Books) February 2010-February 2013Table 4.3: iPad Ownership Trends (E-Books) September 2010-February 2013Table 4.4: iPad User Trends (E-Books) June 2010-February 2013Table 4.5: Sony Device User Trends (E-Books) February 2010-February 2013Table 4.6: Amazon Kindle User Trends February 2010-February 2013Table 4.7: Barnes & Noble Nook User Trends June 2010-February 2013Table 4.8: Select Current U.S. E-Book Reading Devices, by Launch DateTable 4.9: E-Book Hardware Use Trends February 2011-February 2013Table 4.10: Devices Used to Read E-Books, 2008Table 4.11: Devices Used to Read E-Books, 2009Table 4.12: Devices Used to Read E-Books, 2010Table 4.13: Devices Used to Read E-Books, 2011Table 4.14: Devices Used to Read E-Books, 2012Table 4.15: Projected Devices To be Used To Consume E-Books (2013-2014)
Chapter 5: Recommendations and Forecasts
Recommendations
Table 5.1: Percentage of U.S. Adults Who Will Buy Print and Digital Book (2013 -2015 Projections)Table 5.2: Devices Used to Read E-Books: 2013–2015 Projections
To order this report:Book_Publishing Industry: Trade E-Book Publishing 2013
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