TradeAir.com Demonstrates New Interactive Buying and Selling Tools for The Aviation Aftermarket at Aviation Week's MRO 2001 Conference and Exhibition

Interactive TradeChat(TM) Features Help Aviation Parts Deals Get Done Quickly

And Easily



Apr 03, 2001, 01:00 ET from TradeAir.com

    DALLAS, April 3 /PRNewswire/ -- At Aviation Week's MRO 2001 conference,
 TradeAir.com today unveiled TradeChat(TM), the first fully interactive set of
 communications features in an aviation e-Marketplace.  Buyers and Sellers of
 commercial aviation aftermarket parts are now able to chat online,
 person-to-person, with TradeAir TradeFacilitators who are knowledgeable parts
 professionals.  Through advanced customer relationship management (CRM)
 technology, TradeAir users will now be able to take advantage of the presence
 of "real humans" in getting their parts deals done.  With the simple click of
 a mouse, aircraft parts traders are put in touch with knowledgeable TradeAir
 TradeFacilitators who can help make the deal happen.  Parts history details,
 certification queries and quotes are now easier and faster than ever on
 TradeAir.
     TradeAir also announced the Ready Room(TM), the aviation industry's first
 community chat forum, now open online on TradeAir.com.  Open to anyone,
 TradeAir's Ready Room(TM) offers aviation industry professionals a place to
 discuss and debate issues, offer opinions and engage in conversation with
 people across the industry.  A kind of virtual water cooler, TradeAir's Ready
 Room(TM) enables hundreds of simultaneous conversations.
     Dean Calin, TradeAir's Vice President of Systems Architecture, said,
 "We're actually combining the best of the old with the best of the new.
 Rather than just being a bunch of computers in a lights-out data center,
 TradeAir is really made up of people that truly know the aviation parts
 aftermarket.  We're enabling buyers and sellers to come together with people
 who know parts, help get their questions answered and their quotes done.  An
 e-Marketplace should really be about people communicating with people, not
 just a bunch of servers in cyberspace.  But it's got to be simple.  Users want
 easy-to-use functionality.  That's what we are -- parts.  Plane and simple."
     Registered users of TradeAir.com are now able to open a TradeChat(TM)
 session with a simple mouse-click.  For instance, while searching for
 aftermarket parts, or while updating a seller's inventory or catalog, a
 TradeAir user simply pushes the chat session button and is immediately
 connected with a TradeAir TradeFacilitator in a secure, person-to-person
 session.
     TradeAir users are now able to:
     -- use TradeChat(TM) to speed complex parts deals
     -- use TradeChat(TM) to drive parts negotiations
     -- confirm parts history and certification
     -- make a human connection
 
     TradeAir President and CEO, Bill Morales, said, "We're using very cool new
 technology to really get close to our users.  TradeChat(TM) is just one
 example of our intense effort to know and understand what our users need, what
 they're looking for and help them get it.  We hope to be able to anticipate
 our customers' needs even before they do.  Talisma's eCRM Suite of products
 are helping us do this.  At the end of the day, TradeAir is all about helping
 buyers be better buyers and sellers be better sellers."
     TradeAir.com has streamlined aircraft parts trading by using the
 Internet's speed to offer instant, real-time trading capabilities.  Buyers and
 sellers are able to negotiate their best deals online using TradeAir's "haggle
 mode."  Information on the traceability, history and pricing of aviation parts
 in the Trade-O-Meter(TM) database is instantly available to buyers and sellers
 twenty-four hours a day, seven days a week.
     TradeAir was founded in 1999 by former Marine aviator and successful
 aviation businessman Bill Morales.  The company offers both online trading and
 real world warehousing, shipping and management facilities.  Nearly
 1,000 users, including airlines, repair stations, resellers and brokers have
 signed up on TradeAir.  Visitors to the site can find immediate pricing
 information by clicking on Trade-O-Meter(TM), a real-time data window that
 charts the up and downswings in market pricing.  Call TradeAir at
 262-796-8144.
     Parts.  Plane and Simple.
     Visit TradeAir.com at http://www.tradeair.com
 
     Talisma Corporation is the only full-service provider of enterprise-class
 electronic customer relationship management (eCRM) solutions for effective and
 robust service, sales and marketing.  Their proven experience and expertise
 has helped hundreds of companies create long-lasting and profitable customer
 relationships.  Whether hosted or installed, modular Talisma(TM) eCRM products
 and services are easy to deploy, extend, integrate, and scale, to ensure
 superior relationship management across multiple communication channels
 including phone, e-mail, Web self-help, Web forms, chat, VoIP, fax, wireless
 and face-to-face meetings.  The company also provides extensive training and
 integration services and outsourced staffing services.  Please visit Talisma
 at http://www.talisma.com
 
     Aviation Week & Space Technology is the world's leading aviation and
 aerospace industry magazine, covering technology, business and operations in
 the commercial, military and space markets for more than 100,000 paid
 subscribers (360,00 readers) in 130 countries.  It is the cornerstone of the
 Aviation Week division of The McGraw-Hill Companies.  With nearly 50 products
 and service and an audience of more than 1 million professionals and
 enthusiasts, Aviation Week is the largest multimedia information provider to
 the global aviation and aerospace industry.  http://www.AviationNow.com
 expands the company's extensive web presence by delivering the most
 comprehensive real-time news, professional information and e-business Internet
 portal in the global aviation/aerospace industry.  Founded in 1888, The
 McGraw-Hill Companies (NYSE:   MHP) is a global information services provider
 meeting world wide needs in financial services, educational and
 business-to-business information through leading brands such as Standard &
 Poor's, BusinessWeek and McGraw-Hill Education.  The Corporation has more than
 400 office in 32 countries.  Additional information is available at
 http://www.mcgraw-hill.com
 
 

SOURCE TradeAir.com
    DALLAS, April 3 /PRNewswire/ -- At Aviation Week's MRO 2001 conference,
 TradeAir.com today unveiled TradeChat(TM), the first fully interactive set of
 communications features in an aviation e-Marketplace.  Buyers and Sellers of
 commercial aviation aftermarket parts are now able to chat online,
 person-to-person, with TradeAir TradeFacilitators who are knowledgeable parts
 professionals.  Through advanced customer relationship management (CRM)
 technology, TradeAir users will now be able to take advantage of the presence
 of "real humans" in getting their parts deals done.  With the simple click of
 a mouse, aircraft parts traders are put in touch with knowledgeable TradeAir
 TradeFacilitators who can help make the deal happen.  Parts history details,
 certification queries and quotes are now easier and faster than ever on
 TradeAir.
     TradeAir also announced the Ready Room(TM), the aviation industry's first
 community chat forum, now open online on TradeAir.com.  Open to anyone,
 TradeAir's Ready Room(TM) offers aviation industry professionals a place to
 discuss and debate issues, offer opinions and engage in conversation with
 people across the industry.  A kind of virtual water cooler, TradeAir's Ready
 Room(TM) enables hundreds of simultaneous conversations.
     Dean Calin, TradeAir's Vice President of Systems Architecture, said,
 "We're actually combining the best of the old with the best of the new.
 Rather than just being a bunch of computers in a lights-out data center,
 TradeAir is really made up of people that truly know the aviation parts
 aftermarket.  We're enabling buyers and sellers to come together with people
 who know parts, help get their questions answered and their quotes done.  An
 e-Marketplace should really be about people communicating with people, not
 just a bunch of servers in cyberspace.  But it's got to be simple.  Users want
 easy-to-use functionality.  That's what we are -- parts.  Plane and simple."
     Registered users of TradeAir.com are now able to open a TradeChat(TM)
 session with a simple mouse-click.  For instance, while searching for
 aftermarket parts, or while updating a seller's inventory or catalog, a
 TradeAir user simply pushes the chat session button and is immediately
 connected with a TradeAir TradeFacilitator in a secure, person-to-person
 session.
     TradeAir users are now able to:
     -- use TradeChat(TM) to speed complex parts deals
     -- use TradeChat(TM) to drive parts negotiations
     -- confirm parts history and certification
     -- make a human connection
 
     TradeAir President and CEO, Bill Morales, said, "We're using very cool new
 technology to really get close to our users.  TradeChat(TM) is just one
 example of our intense effort to know and understand what our users need, what
 they're looking for and help them get it.  We hope to be able to anticipate
 our customers' needs even before they do.  Talisma's eCRM Suite of products
 are helping us do this.  At the end of the day, TradeAir is all about helping
 buyers be better buyers and sellers be better sellers."
     TradeAir.com has streamlined aircraft parts trading by using the
 Internet's speed to offer instant, real-time trading capabilities.  Buyers and
 sellers are able to negotiate their best deals online using TradeAir's "haggle
 mode."  Information on the traceability, history and pricing of aviation parts
 in the Trade-O-Meter(TM) database is instantly available to buyers and sellers
 twenty-four hours a day, seven days a week.
     TradeAir was founded in 1999 by former Marine aviator and successful
 aviation businessman Bill Morales.  The company offers both online trading and
 real world warehousing, shipping and management facilities.  Nearly
 1,000 users, including airlines, repair stations, resellers and brokers have
 signed up on TradeAir.  Visitors to the site can find immediate pricing
 information by clicking on Trade-O-Meter(TM), a real-time data window that
 charts the up and downswings in market pricing.  Call TradeAir at
 262-796-8144.
     Parts.  Plane and Simple.
     Visit TradeAir.com at http://www.tradeair.com
 
     Talisma Corporation is the only full-service provider of enterprise-class
 electronic customer relationship management (eCRM) solutions for effective and
 robust service, sales and marketing.  Their proven experience and expertise
 has helped hundreds of companies create long-lasting and profitable customer
 relationships.  Whether hosted or installed, modular Talisma(TM) eCRM products
 and services are easy to deploy, extend, integrate, and scale, to ensure
 superior relationship management across multiple communication channels
 including phone, e-mail, Web self-help, Web forms, chat, VoIP, fax, wireless
 and face-to-face meetings.  The company also provides extensive training and
 integration services and outsourced staffing services.  Please visit Talisma
 at http://www.talisma.com
 
     Aviation Week & Space Technology is the world's leading aviation and
 aerospace industry magazine, covering technology, business and operations in
 the commercial, military and space markets for more than 100,000 paid
 subscribers (360,00 readers) in 130 countries.  It is the cornerstone of the
 Aviation Week division of The McGraw-Hill Companies.  With nearly 50 products
 and service and an audience of more than 1 million professionals and
 enthusiasts, Aviation Week is the largest multimedia information provider to
 the global aviation and aerospace industry.  http://www.AviationNow.com
 expands the company's extensive web presence by delivering the most
 comprehensive real-time news, professional information and e-business Internet
 portal in the global aviation/aerospace industry.  Founded in 1888, The
 McGraw-Hill Companies (NYSE:   MHP) is a global information services provider
 meeting world wide needs in financial services, educational and
 business-to-business information through leading brands such as Standard &
 Poor's, BusinessWeek and McGraw-Hill Education.  The Corporation has more than
 400 office in 32 countries.  Additional information is available at
 http://www.mcgraw-hill.com
 
 SOURCE  TradeAir.com