Trapezo Solution Now Offered in AdForce Suite of Products

Partnership to Increase Dynamic Sponsorship Capabilities for AdForce Customers



Apr 10, 2001, 01:00 ET from Trapezo, Inc.

    SAN FRANCISCO, April 10 /PRNewswire/ -- Trapezo is teaming up with AdForce
 to sell Trapezo's Partner Fusion Platform(SM) to current and future customers.
 Trapezo's platform complements AdForce's product and service offering for
 online advertisers and publishers.  The partnership will result in enhanced
 content syndication, integration and publishing capabilities for interactive
 marketing campaigns.  Trapezo and AdForce will also collaborate on joint
 marketing, channel and sales programs.
     Trapezo is a software and services company providing network
 content-management solutions for Web sites, intranets, extranets and
 partnerships.  AdForce is a leading online provider of centralized, outsourced
 ad management and delivery services.
     "This partnership takes advantage of Trapezo's strength in the management
 and display of dynamic advertising and sponsorship content," said
 Doug Roseborough, chief operating officer at Trapezo.  "It also rounds out a
 comprehensive and highly effective suite of products for AdForce customers.
 The result is a win-win for our customers in the form of targeted and focused
 campaigns that will help drive increased revenues."
     Trapezo's hosted software solutions enable clients to easily integrate
 external content while syndicating their own content.  The application
 seamlessly displays content anywhere partnerships are established -- to
 intranets, extranets, Web sites, and email.  It allows fast integration and
 automatic content optimization with measurable results.  A cataloging function
 enables easy integration of partner-provided catalog items and information.
 Dynamic sponsorship capabilities allow advertisers and online publishers to
 benefit from automatically optimized content in their campaigns.
     "AdForce continues to seek out partnerships with companies that provide
 cutting-edge tools and services to the markets we cover," said Dee Cravens,
 EVP of corporate development at AdForce.  "Trapezo is one of those companies
 that we know will help our customers to maximize the value of their marketing
 and advertising programs."
     AdForce's powerful central server-based system provides an end-to-end
 online advertising management service for both Web publishers
 (the sellers of advertising space), and advertisers and their agencies (the
 buyers).  The company's products and services simplify the entire process of
 Web ad management, from planning and scheduling to auditing and billing.
 Security is a critical component and AdForce data centers ensure fast,
 reliable, secure ad selection and delivery.  The company makes it possible for
 online publishers and ad agencies to exploit the full potential of the
 Internet for interactive marketing, with custom application development and
 value-added services.
 
     About AdForce, Inc.
     AdForce is "The Force in Digital Marketing"(TM) and a leading provider of
 centralized online advertising services, enabling publishers, rep firms and
 advertisers to leverage the unique advantages of the Internet as the first
 fully interactive medium.  Deploying advanced scalable technology and backed
 by robust data centers, AdForce delivers billions of impressions monthly for
 some of the Internet's most prominent advertisers.  AdForce provides a
 comprehensive suite of products, which allow advertisers and publishers to
 target, deliver, measure and analyze Internet advertising programs for the
 best results.  AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York,
 NY, Europe and Hong Kong.  For additional information see
 http://www.adforce.com .
 
     About Trapezo, Inc.
     Trapezo is a software and services company providing network content
 management solutions for Web sites, intranets, extranets and partnerships.
 The patent-pending technology, Partner Fusion Platform(SM), enables companies
 to control and display content from multiple sources with timely reporting and
 without costly expenditures.  Customers include ZDNet, MyFamily.com, and
 Sparks.com.  Trapezo is headquartered in San Francisco with offices in
 Los Angeles, Dallas, Chicago and New York.  The Company was founded in
 March 1999, and is funded by SOFTBANK Venture Capital and Athena Technology
 Ventures.  Trapezo can be found on the Web at www.trapezo.com.
     This release contains forward-looking statements, which address a variety
 of subjects including, for example, the expected benefits, features and
 functionality of AdForce Desktop 3.3 and Trackforce and the expected
 interoperability of the technologies and products of AdForce with those of
 third parties.  The following important factors and uncertainties, among
 others, could cause actual results to differ materially from those described
 in these forward-looking statements:  AdForce's products and technologies may
 not successfully interoperate with those of third parties; adoption of
 new laws and regulations affecting the provision of Internet advertising
 services, including laws and regulations covering privacy, pricing and
 content; AdForce's success depends on the advertising needs of its customers
 and the continued demand for Internet advertising in general; and increased
 competition and technological changes in the markets in which AdForce
 competes.
 
 

SOURCE Trapezo, Inc.
    SAN FRANCISCO, April 10 /PRNewswire/ -- Trapezo is teaming up with AdForce
 to sell Trapezo's Partner Fusion Platform(SM) to current and future customers.
 Trapezo's platform complements AdForce's product and service offering for
 online advertisers and publishers.  The partnership will result in enhanced
 content syndication, integration and publishing capabilities for interactive
 marketing campaigns.  Trapezo and AdForce will also collaborate on joint
 marketing, channel and sales programs.
     Trapezo is a software and services company providing network
 content-management solutions for Web sites, intranets, extranets and
 partnerships.  AdForce is a leading online provider of centralized, outsourced
 ad management and delivery services.
     "This partnership takes advantage of Trapezo's strength in the management
 and display of dynamic advertising and sponsorship content," said
 Doug Roseborough, chief operating officer at Trapezo.  "It also rounds out a
 comprehensive and highly effective suite of products for AdForce customers.
 The result is a win-win for our customers in the form of targeted and focused
 campaigns that will help drive increased revenues."
     Trapezo's hosted software solutions enable clients to easily integrate
 external content while syndicating their own content.  The application
 seamlessly displays content anywhere partnerships are established -- to
 intranets, extranets, Web sites, and email.  It allows fast integration and
 automatic content optimization with measurable results.  A cataloging function
 enables easy integration of partner-provided catalog items and information.
 Dynamic sponsorship capabilities allow advertisers and online publishers to
 benefit from automatically optimized content in their campaigns.
     "AdForce continues to seek out partnerships with companies that provide
 cutting-edge tools and services to the markets we cover," said Dee Cravens,
 EVP of corporate development at AdForce.  "Trapezo is one of those companies
 that we know will help our customers to maximize the value of their marketing
 and advertising programs."
     AdForce's powerful central server-based system provides an end-to-end
 online advertising management service for both Web publishers
 (the sellers of advertising space), and advertisers and their agencies (the
 buyers).  The company's products and services simplify the entire process of
 Web ad management, from planning and scheduling to auditing and billing.
 Security is a critical component and AdForce data centers ensure fast,
 reliable, secure ad selection and delivery.  The company makes it possible for
 online publishers and ad agencies to exploit the full potential of the
 Internet for interactive marketing, with custom application development and
 value-added services.
 
     About AdForce, Inc.
     AdForce is "The Force in Digital Marketing"(TM) and a leading provider of
 centralized online advertising services, enabling publishers, rep firms and
 advertisers to leverage the unique advantages of the Internet as the first
 fully interactive medium.  Deploying advanced scalable technology and backed
 by robust data centers, AdForce delivers billions of impressions monthly for
 some of the Internet's most prominent advertisers.  AdForce provides a
 comprehensive suite of products, which allow advertisers and publishers to
 target, deliver, measure and analyze Internet advertising programs for the
 best results.  AdForce has offices in Cupertino, CA, Costa Mesa, CA, New York,
 NY, Europe and Hong Kong.  For additional information see
 http://www.adforce.com .
 
     About Trapezo, Inc.
     Trapezo is a software and services company providing network content
 management solutions for Web sites, intranets, extranets and partnerships.
 The patent-pending technology, Partner Fusion Platform(SM), enables companies
 to control and display content from multiple sources with timely reporting and
 without costly expenditures.  Customers include ZDNet, MyFamily.com, and
 Sparks.com.  Trapezo is headquartered in San Francisco with offices in
 Los Angeles, Dallas, Chicago and New York.  The Company was founded in
 March 1999, and is funded by SOFTBANK Venture Capital and Athena Technology
 Ventures.  Trapezo can be found on the Web at www.trapezo.com.
     This release contains forward-looking statements, which address a variety
 of subjects including, for example, the expected benefits, features and
 functionality of AdForce Desktop 3.3 and Trackforce and the expected
 interoperability of the technologies and products of AdForce with those of
 third parties.  The following important factors and uncertainties, among
 others, could cause actual results to differ materially from those described
 in these forward-looking statements:  AdForce's products and technologies may
 not successfully interoperate with those of third parties; adoption of
 new laws and regulations affecting the provision of Internet advertising
 services, including laws and regulations covering privacy, pricing and
 content; AdForce's success depends on the advertising needs of its customers
 and the continued demand for Internet advertising in general; and increased
 competition and technological changes in the markets in which AdForce
 competes.
 
 SOURCE  Trapezo, Inc.