Travelago Announces Content Distribution Agreement With Yahoo!

Travelago Destination Guides, Hotel, Restaurant, Attraction and Activity

Videos Available on Yahoo! Travel;

Yahoo! Broadcast Services Delivering Streaming Capabilities



Apr 02, 2001, 01:00 ET from Travelago

    LEXINGTON, Ky., April 2 /PRNewswire/ -- Travelago, one of the world's
 leading streaming video destination guides (www.travelago.com), today
 announced a content distribution agreement with Yahoo! Inc. (Nasdaq: YHOO), a
 leading global Internet communications, commerce and media company, to provide
 Travelago's video destination guide content on Yahoo!(R) Travel
 (http://travel.yahoo.com).
     Under the agreement, Travelago is providing Yahoo! Travel with more than
 1,700 videos that describe in vivid detail the features of more than
 770 destinations around the world.  The videos include information on hotels
 and resorts, restaurants, attractions and activities, as well as information
 about continents, countries, states, islands, cities and towns.  The video
 content will be delivered through Yahoo! Broadcast Services
 (http://broadcast.yahoo.com), an industry leader in audio and video Internet
 broadcasting.
     "This agreement with Yahoo! adds tremendous power to our current worldwide
 content distribution network," said John Bobel, Co-Executive Officer and
 President of Travelago.  "Our travel planning content now reaches even more
 travelers who want the latest information on hotels, restaurants, attractions
 and activities in key U.S., North American and international destinations.
 This provides greater value to our current and future advertising clients, our
 Web presences in general, and new, exciting travel and streaming video
 projects we will be launching shortly."
     "With 10 percent of all world wide Internet page views dedicated to travel
 and destination research, Travelago is uniquely positioned as a quality
 business and leisure travel-planning tool," continued Bobel.  "Once a traveler
 watches a Travelago destination video that features a particular hotel,
 restaurant, attraction or activity, that person is 70 percent more likely to
 book a video-related activity over something that just has a simple text
 listing.  Our videos turn lookers into bookers."
     "We are committed to providing the most compelling travel experience
 available to our large base of consumers," said Neda Nazem, business
 development manager, Yahoo! Travel. "Rich media enables travelers to truly
 experience their destination -- including hotels, restaurants, attractions and
 activities -- before they book it.  Travelago's video library provides Yahoo!
 Travel consumers with a compelling online experience, enabling them to make
 more informed travel decisions about places to stay, visit and enjoy on their
 next trip."
 
     About Travelago
     Founded in 1999, Travelago offers a complete travel planning resource that
 includes destination feature videos, narratives and hotel, restaurant,
 activity and attraction listings.  Travelago's travel planning experience
 allows the travel consumer to "Watch where they're going, before they go."
 Travelago also offers up-to-the-minute destination news and travel information
 through its partnerships with AP Travel Service, Accu-Weather, RLM Software
 Flight Tracking and MapQuest.  Travelago's current significant business
 relationships include Travelocity, Expedia, Priceline, New River Technologies,
 Hotwire, eBookers, World Choice Travel, BizTravel, Apple Computer, RoadRunner,
 CAIS, Ocean Drive Magazine and InternetWire and PRNewswire.  Travelago's
 offices are located in Carlsbad, California and Lexington, Kentucky.
 
     Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.  All
 other names are trademarks and/or registered trademarks of their respective
 owners.
 
     For more information, please contact:  John Bobel, President & CEO,
 859-422-0610, jbobel@travelago.com, or Paul Peterson, Director-Marketing and
 Public Relations, 760-438-2400, ppeterson@travelago.com, both of Travelago.
 
 

SOURCE Travelago
    LEXINGTON, Ky., April 2 /PRNewswire/ -- Travelago, one of the world's
 leading streaming video destination guides (www.travelago.com), today
 announced a content distribution agreement with Yahoo! Inc. (Nasdaq: YHOO), a
 leading global Internet communications, commerce and media company, to provide
 Travelago's video destination guide content on Yahoo!(R) Travel
 (http://travel.yahoo.com).
     Under the agreement, Travelago is providing Yahoo! Travel with more than
 1,700 videos that describe in vivid detail the features of more than
 770 destinations around the world.  The videos include information on hotels
 and resorts, restaurants, attractions and activities, as well as information
 about continents, countries, states, islands, cities and towns.  The video
 content will be delivered through Yahoo! Broadcast Services
 (http://broadcast.yahoo.com), an industry leader in audio and video Internet
 broadcasting.
     "This agreement with Yahoo! adds tremendous power to our current worldwide
 content distribution network," said John Bobel, Co-Executive Officer and
 President of Travelago.  "Our travel planning content now reaches even more
 travelers who want the latest information on hotels, restaurants, attractions
 and activities in key U.S., North American and international destinations.
 This provides greater value to our current and future advertising clients, our
 Web presences in general, and new, exciting travel and streaming video
 projects we will be launching shortly."
     "With 10 percent of all world wide Internet page views dedicated to travel
 and destination research, Travelago is uniquely positioned as a quality
 business and leisure travel-planning tool," continued Bobel.  "Once a traveler
 watches a Travelago destination video that features a particular hotel,
 restaurant, attraction or activity, that person is 70 percent more likely to
 book a video-related activity over something that just has a simple text
 listing.  Our videos turn lookers into bookers."
     "We are committed to providing the most compelling travel experience
 available to our large base of consumers," said Neda Nazem, business
 development manager, Yahoo! Travel. "Rich media enables travelers to truly
 experience their destination -- including hotels, restaurants, attractions and
 activities -- before they book it.  Travelago's video library provides Yahoo!
 Travel consumers with a compelling online experience, enabling them to make
 more informed travel decisions about places to stay, visit and enjoy on their
 next trip."
 
     About Travelago
     Founded in 1999, Travelago offers a complete travel planning resource that
 includes destination feature videos, narratives and hotel, restaurant,
 activity and attraction listings.  Travelago's travel planning experience
 allows the travel consumer to "Watch where they're going, before they go."
 Travelago also offers up-to-the-minute destination news and travel information
 through its partnerships with AP Travel Service, Accu-Weather, RLM Software
 Flight Tracking and MapQuest.  Travelago's current significant business
 relationships include Travelocity, Expedia, Priceline, New River Technologies,
 Hotwire, eBookers, World Choice Travel, BizTravel, Apple Computer, RoadRunner,
 CAIS, Ocean Drive Magazine and InternetWire and PRNewswire.  Travelago's
 offices are located in Carlsbad, California and Lexington, Kentucky.
 
     Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.  All
 other names are trademarks and/or registered trademarks of their respective
 owners.
 
     For more information, please contact:  John Bobel, President & CEO,
 859-422-0610, jbobel@travelago.com, or Paul Peterson, Director-Marketing and
 Public Relations, 760-438-2400, ppeterson@travelago.com, both of Travelago.
 
 SOURCE  Travelago