Travis Boating Center Signs Up 39 Dealerships For BoatTraderOnline.com's Inventory Management Tool

Apr 23, 2001, 01:00 ET from BoatTraderOnline.com

    VIRGINIA BEACH, Va., April 23 /PRNewswire Interactive News Release/ --
 Travis Boating Center, the second largest dealer network in the United States,
 has inked a contract with BoatTraderOnline.com to provide online exposure for
 the inventory of 39 dealerships.  The union strategically increases
 BoatTraderOnline.com's database of boats and boosts advertising exposure for
 Travis dealers.  The relationship enables Travis dealers to showcase their
 inventory online in the heavily-trafficked BoatTraderOnline.com site.
     Launched in 1996, BoatTraderOnline.com is designed to be the Internet
 resource for consumers looking to buy or sell a boat and offers brokers and
 dealers within the marine industry a marketplace to sell their boats.  With
 over 75,000 boats currently online, BoatTraderOnline.com contains the largest
 database of boats on the Internet.  The heavily-trafficked site welcomes over
 935,000 visitors, 2.9 million searches and 9.7 million page views every month.
 BoatTraderOnline.com also features brokers and dealers, consumer information,
 recent industry information, financial services, insurance, parts and
 accessories, a price checker feature, loan calculator, and more.
     John Randolph, Vice President, Marketing & Sales for Travis Boating
 Center,
 comments, "The relationship Travis Boating Center has developed with
 BoatTraderOnline.com is enabling our store operations to more thoroughly cover
 their markets with our broad array of products."  Randolph adds, "The
 BoatTraderOnline.com product is a terrific enhancement to our already popular
 site, www.travisboatingcenter.com , and we anticipate increased traffic in our
 39 store locations from this relationship."
     BoatTraderOnline.com's Inventory Management Tool allows each dealer to
 place unlimited listings into the BoatTraderOnline.com database.  After
 describing the vessel, the dealer can choose to complete a full spec-sheet on
 each boat and upload up to six photos per listing.  The dealer can edit and
 update the inventory at any time with all inventory changes or additions
 occurring instantly in the BoatTraderOnline.com database.  The tool also
 provides detailed reporting, sales sheets and links to the dealership's
 website.  The database is free of charge and accessible to consumers actively
 seeking to purchase a boat.
     BoatTraderOnline.com, the leader in online marine classifieds, attracts a
 vast amount of boat buyers due primarily to the variety and number of boats in
 its database.  By adding the Travis Boating Center Network, which carries
 Larson, Sprint, Bayliner, Wellcraft, Aquasport, Carver, Scarab, Sportcraft and
 SeaArk, BoatTraderOnline.com is expanding its database even more.
     "It's a win-win situation.  Travis Boating Center is able to offer their
 dealers more exposure for their inventory and BoatTraderOnline.com gains
 significantly more boats in its database," asserts John Wheary, Business
 Development Manager of BoatTraderOnline.com.
 
     About Travis Boating Center
     Travis Boats & Motors, Inc., based in Austin, Texas, is the parent company
 of Travis Boating Center.  Founded in 1979 as a single retail store location,
 the company quickly gained a reputation as a pioneer in consolidating the
 marine
 industry by acquiring competitive "mom and pop" marine dealerships.  Travis
 Boating Center's rapid growth has been facilitated, in part, by its unique
 Travis Edition line of recreational boats.  In developing the Travis Edition
 product line, the company has leveraged massive volume purchasing power,
 longstanding manufacturer relationships and in-depth market research to offer
 a line of recreational boats designed to offer the best values, feature for
 feature, in the industry.  The company typically stocks a broad array of over
 50 boats in a superstore environment, with each Travis Edition boat displayed
 with clearly posted, no-haggle low prices.  Prior to its public offering in
 June of 1996, the company operated 12 store locations in Texas, Arkansas and
 Louisiana.  Today, Travis Boating Center store locations are as follows:
 Texas - 8; Arkansas - 4; Louisiana - 4; Alabama - 2; Tennessee - 5;
 Mississippi - 1; Florida - 13; Georgia - 1; and Oklahoma - 1.
 
     About BoatTraderOnline.com
     BoatTraderOnline.com is part of the TraderOnline.com network, a multi-
 award
 winning network of websites dedicated to providing consumers with services
 that facilitate the buying and selling in all vehicle categories such as
 collector car, cycle, recreational vehicle, truck, heavy equipment, aircraft
 and general merchandise.  Updated daily, the sites have become the place for
 enthusiasts to buy, sell or just dream.  TraderOnline.com is part of Trader
 Publishing Company, America's largest publisher of classified and photo
 advertising magazines.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X48116781
 
 

SOURCE BoatTraderOnline.com
    VIRGINIA BEACH, Va., April 23 /PRNewswire Interactive News Release/ --
 Travis Boating Center, the second largest dealer network in the United States,
 has inked a contract with BoatTraderOnline.com to provide online exposure for
 the inventory of 39 dealerships.  The union strategically increases
 BoatTraderOnline.com's database of boats and boosts advertising exposure for
 Travis dealers.  The relationship enables Travis dealers to showcase their
 inventory online in the heavily-trafficked BoatTraderOnline.com site.
     Launched in 1996, BoatTraderOnline.com is designed to be the Internet
 resource for consumers looking to buy or sell a boat and offers brokers and
 dealers within the marine industry a marketplace to sell their boats.  With
 over 75,000 boats currently online, BoatTraderOnline.com contains the largest
 database of boats on the Internet.  The heavily-trafficked site welcomes over
 935,000 visitors, 2.9 million searches and 9.7 million page views every month.
 BoatTraderOnline.com also features brokers and dealers, consumer information,
 recent industry information, financial services, insurance, parts and
 accessories, a price checker feature, loan calculator, and more.
     John Randolph, Vice President, Marketing & Sales for Travis Boating
 Center,
 comments, "The relationship Travis Boating Center has developed with
 BoatTraderOnline.com is enabling our store operations to more thoroughly cover
 their markets with our broad array of products."  Randolph adds, "The
 BoatTraderOnline.com product is a terrific enhancement to our already popular
 site, www.travisboatingcenter.com , and we anticipate increased traffic in our
 39 store locations from this relationship."
     BoatTraderOnline.com's Inventory Management Tool allows each dealer to
 place unlimited listings into the BoatTraderOnline.com database.  After
 describing the vessel, the dealer can choose to complete a full spec-sheet on
 each boat and upload up to six photos per listing.  The dealer can edit and
 update the inventory at any time with all inventory changes or additions
 occurring instantly in the BoatTraderOnline.com database.  The tool also
 provides detailed reporting, sales sheets and links to the dealership's
 website.  The database is free of charge and accessible to consumers actively
 seeking to purchase a boat.
     BoatTraderOnline.com, the leader in online marine classifieds, attracts a
 vast amount of boat buyers due primarily to the variety and number of boats in
 its database.  By adding the Travis Boating Center Network, which carries
 Larson, Sprint, Bayliner, Wellcraft, Aquasport, Carver, Scarab, Sportcraft and
 SeaArk, BoatTraderOnline.com is expanding its database even more.
     "It's a win-win situation.  Travis Boating Center is able to offer their
 dealers more exposure for their inventory and BoatTraderOnline.com gains
 significantly more boats in its database," asserts John Wheary, Business
 Development Manager of BoatTraderOnline.com.
 
     About Travis Boating Center
     Travis Boats & Motors, Inc., based in Austin, Texas, is the parent company
 of Travis Boating Center.  Founded in 1979 as a single retail store location,
 the company quickly gained a reputation as a pioneer in consolidating the
 marine
 industry by acquiring competitive "mom and pop" marine dealerships.  Travis
 Boating Center's rapid growth has been facilitated, in part, by its unique
 Travis Edition line of recreational boats.  In developing the Travis Edition
 product line, the company has leveraged massive volume purchasing power,
 longstanding manufacturer relationships and in-depth market research to offer
 a line of recreational boats designed to offer the best values, feature for
 feature, in the industry.  The company typically stocks a broad array of over
 50 boats in a superstore environment, with each Travis Edition boat displayed
 with clearly posted, no-haggle low prices.  Prior to its public offering in
 June of 1996, the company operated 12 store locations in Texas, Arkansas and
 Louisiana.  Today, Travis Boating Center store locations are as follows:
 Texas - 8; Arkansas - 4; Louisiana - 4; Alabama - 2; Tennessee - 5;
 Mississippi - 1; Florida - 13; Georgia - 1; and Oklahoma - 1.
 
     About BoatTraderOnline.com
     BoatTraderOnline.com is part of the TraderOnline.com network, a multi-
 award
 winning network of websites dedicated to providing consumers with services
 that facilitate the buying and selling in all vehicle categories such as
 collector car, cycle, recreational vehicle, truck, heavy equipment, aircraft
 and general merchandise.  Updated daily, the sites have become the place for
 enthusiasts to buy, sell or just dream.  TraderOnline.com is part of Trader
 Publishing Company, America's largest publisher of classified and photo
 advertising magazines.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X48116781
 
 SOURCE  BoatTraderOnline.com