TreasureTrivia Demonstrates Leadership in Next Generation Advertising by Developing New Rich Media Delivery System

Developer of New Popular Online Trivia Game to Participate in

Macromedia's Flash Advertising Alliance



Apr 26, 2001, 01:00 ET from TreasureTrivia

    HARRISONBURG, Va., April 26 /PRNewswire/ -- Leaders from the online
 community will be meeting today in San Francisco to discuss emerging trends in
 the deployment of rich media online advertising and the establishment of
 industry-wide standards for its usage.  Advertisers today are looking for
 deeper, more innovative sponsorship opportunities than the banner ads of
 yesteryear.  As click throughs and CPMs drop, online businesses are striving
 to provide advertisers with an effective medium to reach their Internet
 audiences while at the same time generate a consistent stream of online
 advertising revenue.
     "Until standards are set and delivery systems are automated, rich media
 ads such as 'intermercials' are a costly proposition for both the advertiser
 as well as the web developer," explained Amy Lesnick, COO of TreasureTrivia.
 "We look forward to working together with other members of the Macromedia
 flash advertising alliance to establish the standards and technological
 infrastructure necessary to reduce costs and facilitate wide-spread acceptance
 of this exciting new TV-like advertising model for the Internet."
     TreasureTrivia, a popular flash-based online trivia game, which is now
 featured on the EA.com games channel on AOL, is offering one potential
 solution to the high cost of production, a new rich media delivery system that
 is currently in alpha test.  This new system, which was created by a team of
 developers led by Shaun Clarkson, head developer and visionary at
 TreasureTrivia, overcomes many of the technical obstacles facing
 implementation of rich media ads today.  The server remains flexible enough to
 support the emerging standards currently being established by the advertising
 alliance.
     The TreasureTrivia ad server allows flash objects to locate and load,
 dynamically served advertising objects similar to the manner in which banner
 advertisements are served today. "Currently, most web site developers are
 forced to re-publish whenever they want to add new rich media creative, and
 each advertising creative needs to be individually evaluated for compatibility
 on the site -- this is a costly and risky endeavor due to its manual nature,"
 commented Clarkson.  The new ad server from TreasureTrivia also has the
 capability to track and record delivery and responses to advertisements as
 well as support pre-set rules of time or event based triggers or viewer
 frequency caps.
     Furthermore, the new ad server preserves the user experience as well.  By
 caching ads during low bandwidth usage periods of the online game,
 TreasureTrivia ensures that users will never have to interrupt their game
 experience to wait for an advertisement to load.   This type of execution is
 critical if "intermercials" are to achieve wide acceptance.
     "By placing the advertising within the sites' main creative, and carefully
 protecting the user experience, we hope to improve the integration of sponsor
 messages within our games' content," commented Lesnick.  "It is our goal for
 this type of technology to bring the Internet closer to the advertising model
 that has worked for years in television and to re-establish sponsorships as a
 viable business model for online gaming."
 
     About TreasureTrivia
     TreasureTrivia was developed in February of 2000 by a group of Canadian
 developers and offers trivia fans and online gamers a free and exciting online
 gaming community.  Players answer trivia questions to advance Captain
 Wentwrong's ship from port to port and win tokens that can be used toward
 prizes.  As of November of 2000 TreasureTrivia has been a featured game of the
 EA.com game page on AOL.  TreasureTrivia is part of the next generation of
 online games that uses Macromedia's Flash technology.  By mixing detailed
 animated graphic and rich stereo audio, Flash helps create a complete gaming
 experience.
 
     For additional information about TreasureTrivia or to play the game visit
 their web site at www.treasuretrivia.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X22641235
 
 

SOURCE TreasureTrivia
    HARRISONBURG, Va., April 26 /PRNewswire/ -- Leaders from the online
 community will be meeting today in San Francisco to discuss emerging trends in
 the deployment of rich media online advertising and the establishment of
 industry-wide standards for its usage.  Advertisers today are looking for
 deeper, more innovative sponsorship opportunities than the banner ads of
 yesteryear.  As click throughs and CPMs drop, online businesses are striving
 to provide advertisers with an effective medium to reach their Internet
 audiences while at the same time generate a consistent stream of online
 advertising revenue.
     "Until standards are set and delivery systems are automated, rich media
 ads such as 'intermercials' are a costly proposition for both the advertiser
 as well as the web developer," explained Amy Lesnick, COO of TreasureTrivia.
 "We look forward to working together with other members of the Macromedia
 flash advertising alliance to establish the standards and technological
 infrastructure necessary to reduce costs and facilitate wide-spread acceptance
 of this exciting new TV-like advertising model for the Internet."
     TreasureTrivia, a popular flash-based online trivia game, which is now
 featured on the EA.com games channel on AOL, is offering one potential
 solution to the high cost of production, a new rich media delivery system that
 is currently in alpha test.  This new system, which was created by a team of
 developers led by Shaun Clarkson, head developer and visionary at
 TreasureTrivia, overcomes many of the technical obstacles facing
 implementation of rich media ads today.  The server remains flexible enough to
 support the emerging standards currently being established by the advertising
 alliance.
     The TreasureTrivia ad server allows flash objects to locate and load,
 dynamically served advertising objects similar to the manner in which banner
 advertisements are served today. "Currently, most web site developers are
 forced to re-publish whenever they want to add new rich media creative, and
 each advertising creative needs to be individually evaluated for compatibility
 on the site -- this is a costly and risky endeavor due to its manual nature,"
 commented Clarkson.  The new ad server from TreasureTrivia also has the
 capability to track and record delivery and responses to advertisements as
 well as support pre-set rules of time or event based triggers or viewer
 frequency caps.
     Furthermore, the new ad server preserves the user experience as well.  By
 caching ads during low bandwidth usage periods of the online game,
 TreasureTrivia ensures that users will never have to interrupt their game
 experience to wait for an advertisement to load.   This type of execution is
 critical if "intermercials" are to achieve wide acceptance.
     "By placing the advertising within the sites' main creative, and carefully
 protecting the user experience, we hope to improve the integration of sponsor
 messages within our games' content," commented Lesnick.  "It is our goal for
 this type of technology to bring the Internet closer to the advertising model
 that has worked for years in television and to re-establish sponsorships as a
 viable business model for online gaming."
 
     About TreasureTrivia
     TreasureTrivia was developed in February of 2000 by a group of Canadian
 developers and offers trivia fans and online gamers a free and exciting online
 gaming community.  Players answer trivia questions to advance Captain
 Wentwrong's ship from port to port and win tokens that can be used toward
 prizes.  As of November of 2000 TreasureTrivia has been a featured game of the
 EA.com game page on AOL.  TreasureTrivia is part of the next generation of
 online games that uses Macromedia's Flash technology.  By mixing detailed
 animated graphic and rich stereo audio, Flash helps create a complete gaming
 experience.
 
     For additional information about TreasureTrivia or to play the game visit
 their web site at www.treasuretrivia.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X22641235
 
 SOURCE  TreasureTrivia