TriMedia(TM) Announces EEMBC Benchmark Scores for Its 32-bit VLIW Core

TriMedia's Optimized 32-bit VLIW Core Scores Three Times Higher Than any Other

Silicon Entry in the EEMBC ConsumerMark(TM) Benchmark



Apr 10, 2001, 01:00 ET from TriMedia Technologies, Inc.

    SAN FRANCISCO and MILPITAS, Calif., April 10 /PRNewswire/ -- TriMedia
 Technologies Inc., a leading developer of processor cores and sophisticated
 software tools and applications for advanced digital consumer products, today
 announced its results of the Embedded Microprocessor Benchmark Consortium
 (EEMBC) benchmarks for consumer applications.  TriMedia's optimized 32-bit
 VLIW core scored three times higher than any other entry in the EEMBC
 ConsumerMark(TM) benchmark.  Specifically, the 32-bit TriMedia core in a
 Philips Semiconductors TM1300 chip operating at @166MHz (available up to
 200MHz) achieved an out-of-the box ConsumerMark(TM) score of 23.3, and an
 optimized ConsumerMark(TM) score of 110.0.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010403/SFTU008LOGO )
     The benchmark measured the application-level performance of processors and
 compilers, resulting in official, certified benchmark scores which allow the
 users of embedded microprocessors and DSPs to make quicker, informed
 comparisons when examining the complex semiconductor industry.  The benchmark
 certification process is impartial and handled by the EEMBC Certification Labs
 (ECL).  ECL's main goal is to ensure that it delivers credible information
 about a processor's performance.
     The EEMBC benchmarks represent a hybrid of real-world and synthetic
 benchmarks that concentrate on the automotive/industrial, consumer,
 networking, office automation, and telecommunications markets.  The
 consortium, along with the assistance of a number of industry experts,
 dissected these applications and derived 37 individual algorithms that would
 constitute EEMBC's Version 1.0 suite of benchmarks.
     "Digital streaming media is at the heart of all connected applications,
 and OEMs are demanding proven media processing components to get their
 products to market quickly," said Cees Hartgring, CEO of TriMedia.  "The
 TM1300 is the only cost effective media processor shipping in volume today
 that has a comprehensive library of media and network applications developed
 by Philips Semiconductors and its partners over the past five years."
     "The TriMedia technology has already proved itself in a variety of
 multimedia applications and the EEMBC benchmark results are validation of the
 high-performance, low-power architecture," said Will Strauss, President of
 market research firm Forward Concepts.  He went on to say, "The impressive
 EEMBC benchmark will, no doubt, cause a number of OEMs to re-evaluate their
 approaches to consumer product design."
     "The TriMedia 32-bit core offers an exceptional price-performance with its
 expected size of less than 10 square mm in 0.13 micron process," said
 Simon Wegerif, General Manager, TriMedia Product Segment, Philips
 Semiconductors.  "We are very happy that the EEMBC benchmark substantiates
 that the TriMedia core provides the same class of experience on consumer
 applications as a high-cost high-performance 1 GHz processor."
     The TriMedia VLIW processor can execute five RISC-like instructions in
 parallel every clock cycle.  Furthermore, the individual instructions exploit
 Single Instruction Multiple Data parallelism.  The highly optimized compiler
 can exploit all these architectural features from ANSI standard C and C++
 programs.  The optimizations in the EEMBC benchmark were all done using C
 programs and the compiler.  Kees A. Vissers, TriMedia's Principal Architect
 said, "This unique combination explains the excellent results of both the
 out-of-the-box programs and the optimized programs of the EEMBC
 ConsumerMark(TM) benchmark on a processor with a moderate frequency of 166MHz.
 The benefit is an excellent performance with a low power consumption."
     ECL tested the chips from a sample board supplied from Momentum Data
 Systems ( http://www.mds.com ), an established provider of DSP training,
 systems and design services.  "The high performance of the TM1300, coupled
 with the ease-of-use of the software development tools, make the TM1300 the
 perfect choice for multimedia applications," stated Chris Bore, Director of
 Sales, Marketing and Training at Momentum Data Systems Inc.
 
     About TriMedia Technologies
     TriMedia Technologies Inc., develops and licenses VLIW (very-long
 instruction word) processor technology. Its TriMedia(TM) VLIW architecture
 processes up to five operations in every clock cycle and is ideally suited for
 demanding media processing tasks.  TriMedia technology has powered
 70+ appliances including digital television, analog television, advanced
 set-top boxes, video editing systems, digital video recorders, videophones,
 and home networking products.  The company was established in Silicon Valley
 with initial backing from two leaders in consumer electronics:  Royal Philips
 Electronics and Sony Corporation.  Website:  http://www.trimedia.com .
 
     About Philips Semiconductors
     Philips Semiconductors, which had annual revenues of approximately
 US$6.3 billion in 2000, designs and manufactures semiconductors and silicon
 systems platforms.  Philips Semiconductors is spearheading the emerging field
 of systems on silicon solutions with the innovative Nexperia(TM) platform and
 VLSI Velocity(TM) tool set.  The company's Sea-of-IP(TM) design methodology
 allows plug and play intellectual property blocks for easily customizable
 products.  The company is a leader in communications, consumer, PC peripherals
 and automotive semiconductors, which are key applications for convergence in
 end-user products.  Philips Semiconductors is headquartered in Eindhoven, The
 Netherlands, and has operations throughout the world. For more information:
 www.philips.semiconductors.com.
     Please note that further information about EEMBC ( http://www.eembc.org/ )
 and the benchmark results will be available at the Embedded Systems
 Conference, April 9-13, 2001, in booth #430 at the Moscone Convention Center
 in San Francisco, California.
     NOTE:  The TriMedia logo and TriMedia are trademarks of TriMedia
 Technologies, Inc.  All other brand or product names are trademarks or
 registered trademarks of their respective holders.
 
 

SOURCE TriMedia Technologies, Inc.
    SAN FRANCISCO and MILPITAS, Calif., April 10 /PRNewswire/ -- TriMedia
 Technologies Inc., a leading developer of processor cores and sophisticated
 software tools and applications for advanced digital consumer products, today
 announced its results of the Embedded Microprocessor Benchmark Consortium
 (EEMBC) benchmarks for consumer applications.  TriMedia's optimized 32-bit
 VLIW core scored three times higher than any other entry in the EEMBC
 ConsumerMark(TM) benchmark.  Specifically, the 32-bit TriMedia core in a
 Philips Semiconductors TM1300 chip operating at @166MHz (available up to
 200MHz) achieved an out-of-the box ConsumerMark(TM) score of 23.3, and an
 optimized ConsumerMark(TM) score of 110.0.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010403/SFTU008LOGO )
     The benchmark measured the application-level performance of processors and
 compilers, resulting in official, certified benchmark scores which allow the
 users of embedded microprocessors and DSPs to make quicker, informed
 comparisons when examining the complex semiconductor industry.  The benchmark
 certification process is impartial and handled by the EEMBC Certification Labs
 (ECL).  ECL's main goal is to ensure that it delivers credible information
 about a processor's performance.
     The EEMBC benchmarks represent a hybrid of real-world and synthetic
 benchmarks that concentrate on the automotive/industrial, consumer,
 networking, office automation, and telecommunications markets.  The
 consortium, along with the assistance of a number of industry experts,
 dissected these applications and derived 37 individual algorithms that would
 constitute EEMBC's Version 1.0 suite of benchmarks.
     "Digital streaming media is at the heart of all connected applications,
 and OEMs are demanding proven media processing components to get their
 products to market quickly," said Cees Hartgring, CEO of TriMedia.  "The
 TM1300 is the only cost effective media processor shipping in volume today
 that has a comprehensive library of media and network applications developed
 by Philips Semiconductors and its partners over the past five years."
     "The TriMedia technology has already proved itself in a variety of
 multimedia applications and the EEMBC benchmark results are validation of the
 high-performance, low-power architecture," said Will Strauss, President of
 market research firm Forward Concepts.  He went on to say, "The impressive
 EEMBC benchmark will, no doubt, cause a number of OEMs to re-evaluate their
 approaches to consumer product design."
     "The TriMedia 32-bit core offers an exceptional price-performance with its
 expected size of less than 10 square mm in 0.13 micron process," said
 Simon Wegerif, General Manager, TriMedia Product Segment, Philips
 Semiconductors.  "We are very happy that the EEMBC benchmark substantiates
 that the TriMedia core provides the same class of experience on consumer
 applications as a high-cost high-performance 1 GHz processor."
     The TriMedia VLIW processor can execute five RISC-like instructions in
 parallel every clock cycle.  Furthermore, the individual instructions exploit
 Single Instruction Multiple Data parallelism.  The highly optimized compiler
 can exploit all these architectural features from ANSI standard C and C++
 programs.  The optimizations in the EEMBC benchmark were all done using C
 programs and the compiler.  Kees A. Vissers, TriMedia's Principal Architect
 said, "This unique combination explains the excellent results of both the
 out-of-the-box programs and the optimized programs of the EEMBC
 ConsumerMark(TM) benchmark on a processor with a moderate frequency of 166MHz.
 The benefit is an excellent performance with a low power consumption."
     ECL tested the chips from a sample board supplied from Momentum Data
 Systems ( http://www.mds.com ), an established provider of DSP training,
 systems and design services.  "The high performance of the TM1300, coupled
 with the ease-of-use of the software development tools, make the TM1300 the
 perfect choice for multimedia applications," stated Chris Bore, Director of
 Sales, Marketing and Training at Momentum Data Systems Inc.
 
     About TriMedia Technologies
     TriMedia Technologies Inc., develops and licenses VLIW (very-long
 instruction word) processor technology. Its TriMedia(TM) VLIW architecture
 processes up to five operations in every clock cycle and is ideally suited for
 demanding media processing tasks.  TriMedia technology has powered
 70+ appliances including digital television, analog television, advanced
 set-top boxes, video editing systems, digital video recorders, videophones,
 and home networking products.  The company was established in Silicon Valley
 with initial backing from two leaders in consumer electronics:  Royal Philips
 Electronics and Sony Corporation.  Website:  http://www.trimedia.com .
 
     About Philips Semiconductors
     Philips Semiconductors, which had annual revenues of approximately
 US$6.3 billion in 2000, designs and manufactures semiconductors and silicon
 systems platforms.  Philips Semiconductors is spearheading the emerging field
 of systems on silicon solutions with the innovative Nexperia(TM) platform and
 VLSI Velocity(TM) tool set.  The company's Sea-of-IP(TM) design methodology
 allows plug and play intellectual property blocks for easily customizable
 products.  The company is a leader in communications, consumer, PC peripherals
 and automotive semiconductors, which are key applications for convergence in
 end-user products.  Philips Semiconductors is headquartered in Eindhoven, The
 Netherlands, and has operations throughout the world. For more information:
 www.philips.semiconductors.com.
     Please note that further information about EEMBC ( http://www.eembc.org/ )
 and the benchmark results will be available at the Embedded Systems
 Conference, April 9-13, 2001, in booth #430 at the Moscone Convention Center
 in San Francisco, California.
     NOTE:  The TriMedia logo and TriMedia are trademarks of TriMedia
 Technologies, Inc.  All other brand or product names are trademarks or
 registered trademarks of their respective holders.
 
 SOURCE  TriMedia Technologies, Inc.