SEATTLE, Sept. 19, 2012 /PRNewswire/ -- Trover Inc. today launched the redesign of its website (www.trover.com) to showcase thousands of original, eye-catching photographs posted by explorers around the world who carry the Trover mobile discovery app. New features of the Trover.com website will allow anyone with a PC or Mac to easily find, curate and share fun things to see, do and eat through wide-screen photo mosaics that are organized by location. For anyone who creates a Trover List on their iPhone or Android device, the new website offers a stunning, immersive way to display their interests and share adventure stories with an expanded audience of family, friends and like-minded adventurers.
Today's announcement builds upon Trover's recent momentum as an entertainment service, as well as a travel and activity-planning tool. The goal of providing both a mobile and wide-screen experience is to extend the joy of exploring to a broader audience. Now Trover visitors can have an immersive, visual adventure, any time and from anywhere. Through each visit they learn about fascinating destinations from around world, and foster social connections around food, travel, adventure and photography.
"Trover's 'mobile-first' model has allowed us to focus on delivering the best real-time discovery experience possible on a smartphone. Now that our imagery is expansive, and user engagement is strong, it's finally time to move that experience to the desktop," said Jason Karas, CEO of Trover. "Providing an outlet for viewing beyond the smartphone fundamentally changes the mobile experience, greatly expanding the visual impact of what can be created and shared with the Trover mobile app. And with more people available to view and share content from the Trover community, we believe user engagement and word of mouth will both continue to climb."
New Features for the Big Screen
Trover's new website presents a completely redesigned homepage showing top discoveries, and provides easy access to popular interest-based lists. These serve as jumping-off points for deeper wide-screen adventures within Trover. Enhancements for a richer, more engaging Trover experience include:
- Trover List Viewer - Offers a unique way to view and share collections of images related to a personal interest, favorite place or specific adventure. Recipients of shared Trover Lists are led to a full-screen canvas of images published on Trover.com that are arranged by location and sized by popularity.
- World Browsing on Homepage – Visitors are welcomed with a display of the hottest Trover content, organized around their location. A simple scroll of the screen brings the user on a visual adventure through hidden gems from increasingly far-away destinations. A new Featured Lists tab on the homepage showcases the top user-created lists from around the world.
- Universal Search - Serves up stunning discoveries from a specific place or person, and a myriad of Trover Lists highlighting interests that range from architecture and surfing to the best happy hour cocktails and more.
- Trover List Tools – Offers desktop users a way to create, edit and add Trover content to visual lists.
Find a Parachute, Win a Patagonia Gift Card!
In celebration of its new website, Trover is launching a series of treasure hunts that tempt visitors to explore interesting places and hidden gems around the world.
Can you find a parachute in Trover.com? The first contest is up and running now. For details on how to play, or to submit a winning entry, visit www.trover.com/blog. Follow #TroverHunt on Twitter for up-to-the-minute commentary as the hunt unfolds.
Since its launch in 2011, Trover has grown steadily as a mobile app community of travel, culture and photography enthusiasts. Trover's defining feature is its location-based discovery mosaic, which allows users to visually browse through an ever-growing collection of images created and posted by the community. As the user scrolls, a mileage indicator guides them to hidden gems located nearby or across the world, allowing users to explore new places and build visual lists of interesting things.
Trover is a private company funded by General Catalyst Partners, Ignition Partners and Benchmark Capital with offices located in Seattle, WA. For more information, visit www.trover.com.