SAN FRANCISCO, Aug. 17, 2017 /PRNewswire/ -- As with every year, the release of the Inc. 5000 list reveals hidden gems in a number of business verticals. One outstanding example is a company which was recognized as 20th fastest growing software business. What is remarkable about this firm is less so its 1,574% three-year growth than it is its beginnings and its founders. Impressions Holdings, the #11 SF company in rate of revenue increase, was built on technical knowhow and a humble $5,000 in total cash investment. From there, profits alone funded Impressions' growth.
"A lot of tech companies are very concerned with fund-raising and valuations," says Impressions Holdings CEO Zack Chen. "That stuff is important, but we wanted to take a different approach and concentrate on profits. That's why we focused on programmatic automation."
This attention to internal automation of processes allowed Impressions Holdings to remain extremely lean. They never hired any full-time employees beyond the three founders, and the company simply didn't need any outside capital for its endeavors.
"One great thing about software and online business is that if you know how to code, the cost of testing an idea is your time," co-founder and COO Paul Freiman said. He added, "We've also been good at picking winning ideas."
Today, the founders acknowledge that they are at an important turning point. Their highly-profitable content marketing automation software has generated only about 30 of its planned 2,000 media platforms. In addition, at least two other significant software ventures are primed to launch in 2017, and a few new noteworthy partnership deals have already resulted in cashflow-positive joint ventures.
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SOURCE Impressions Holdings