Turnkey Intelligence Leverages Critical Media's Real-time Broadcast Monitoring

NEW YORK, Feb. 16 /PRNewswire/ -- Critical Media, developer of end-to-end digital video solutions that capture, monetize, distribute and syndicate content online, today announced a partnership with Turnkey Intelligence, the sports and entertainment industry's leader in custom consumer research and sales automation. Turnkey will leverage Critical Media's real-time broadcast monitoring platform in ACTIVATOR, the company's pioneering new system to manage, measure and report on multi-faceted, cross-media marketing partnerships.

Critical Mention – Critical Media's video monitoring service – digitizes broadcast news across four continents and makes this content searchable by spoken word within moments of airing. ACTIVATOR users can perform keyword searches and view the results either within ACTIVATOR or via e-mail alerts. Clients will also be able to share and save the video clips for future reference.

Turnkey is working with a number of Beta clients including Chicago Bears, Phoenix Suns, Colorado Avalanche, Boston Red Sox, Seattle Sounders and the NBA.

"Critical Media is best in class. The ability for our clients to monitor all aspects of their marketing partnerships, including television coverage, greatly enhances ACTIVATOR and aligns with our mission to deliver relevant information from the most credible sources in one comprehensive platform," said Len Perna, President and CEO of Turnkey.

"Critical Mention will add a unique dimension to the ACTIVATOR platform enabling sports teams and their marketing partners to have access to valuable content for tracking the progress and results of their programs," said Sean Morgan, CEO of Critical Media.

About Critical Media

Critical Media develops end-to-end digital video solutions to capture, monetize, distribute and syndicate content online. The company's three business units - Critical Mention, ClipSyndicate and Syndicaster – provide robust solutions for corporations, publishers and media organizations to leverage video content.  Critical Media was founded in 2002 and is headquartered in New York City.  For more information please visit www.critical-media.com.

About Turnkey Intelligence

Turnkey Intelligence is a wholly owned subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates Turnkey Search, the industry's leading executive search firm. Turnkey Intelligence is the sports and entertainment industry's leader in custom consumer research (SURVEYOR) and sales automation (PROSPECTOR). Clients utilize Turnkey's software and services to make better-informed business moves involving sponsorship, marketing and sales. For more information visit www.turnkeyse.com.

SOURCE Critical Media