TV Land Tops 60 Million Subscribers, Unveils New Acquisitions and Debuts TV Land Rap Video Featuring Tony Randall and Mr. T at New York Press Conference

Apr 17, 2001, 01:00 ET from TV Land

    NEW YORK, April 17 /PRNewswire/ -- TV Land announced today that the
 network -- which turns five-years-old on April 29 -- has surpassed the
 60 million subscriber mark and is now available to 60.2 million cable and
 satellite subscribers.  Larry Jones, Executive Vice President and General
 Manager, TV Land, also unveiled new acquisitions making their way to TV Land
 in the coming months.  Among the new programming being added  include: The
 Love Boat, which sets sail on TV Land in June; I Love Lucy, which will make
 its TV Land debut on October 15, 2001 - the exact date on which the show made
 its CBS debut 50 years ago; Taxi, which rolls onto TV Land schedule in
 November; and The Rockford Files, joining the network in January, 2002.
     Jones was joined at the press conference by veteran actor and co-star of
 The Odd Couple, Tony Randall.  Jones and Randall gave reporters in attendance
 a first peek at a special network-themed rap video, in which Randall co-stars
 with Mr. T, the jewelry-laden star of the A-Team, which is currently seen on
 TV Land.  Randall and T perform together in the music video, which is
 inter-cut with clips from TV Land's line-up.  The video will be featured on TV
 Land in interstitial vignettes during the network's 5th Anniversary
 celebration weekend, May 12 and 13, when the network presents a 48-hour
 retrospective featuring TV Land's signature specials and landmark programming
 from its first five years.
     TV Land also unveiled plans for the network's newest installment of its
 original production, Inside TV Land: when the series takes a look at the
 enduring popularity of Get Smart.  Inside TV Land: Get Smart will premiere on
 TV Land on Wednesday, August 1 at 8:00 pm ET/PT - and will be featured as part
 of a prime time Inside TV Land Week which begins July 30 at 8:00 pm ET/PT.
     Jones also announced that the network has commissioned two new
 installments of Inside TV Land with Inside TV Land: The Pitch and
 Inside TV land: African-Americans in Television.  The Pitch, slated to air
 this Fall, will feature interviews with several Hollywood notables, in which
 they discuss their efforts to get television networks to add their programming
 ideas to network line-ups.  The Pitch examines the popularity of several great
 comedy series and traces the history of those show changes from conception to
 air.  In February, Inside TV Land: African-Americans in Television will
 present a multi-part look at the historic role and significance of
 African-Americans in television, both in front of and behind the camera.
     TV Land launched on April 29, 1996.  The network's broad mix of sitcoms,
 dramas, westerns and classic commercials - which TV Land refers to as
 Retromercials(R) - have made TV Land the highest-rated cable channel launched
 in the last five years on both a household and a 25-54 demo basis.
     Viacom Inc. is one of the world's largest entertainment and media
 companies, and a leader in the production, promotion, and distribution of
 entertainment, news, sports, and music.  Its properties include CBS
 Television, MTV Networks, Showtime Networks, Infinity Broadcasting, TDI
 Worldwide and Infinity Outdoor, Paramount Pictures, Paramount Television,
 Paramount Parks, UPN, Blockbuster, Simon & Schuster, and theatrical exhibition
 operations in North America and abroad.  The company's Internet businesses
 include the MTVi Group, the CBS Internet Group, and Nickelodeon Online.
 Viacom also owns a half-interest in the Comedy Central cable channel.
 National Amusements, Inc., a closely held corporation, which operates
 approximately 1,300 motion picture, screens in the U.S., the U.K., and South
 America, is the parent company of Viacom.
 
 

SOURCE TV Land
    NEW YORK, April 17 /PRNewswire/ -- TV Land announced today that the
 network -- which turns five-years-old on April 29 -- has surpassed the
 60 million subscriber mark and is now available to 60.2 million cable and
 satellite subscribers.  Larry Jones, Executive Vice President and General
 Manager, TV Land, also unveiled new acquisitions making their way to TV Land
 in the coming months.  Among the new programming being added  include: The
 Love Boat, which sets sail on TV Land in June; I Love Lucy, which will make
 its TV Land debut on October 15, 2001 - the exact date on which the show made
 its CBS debut 50 years ago; Taxi, which rolls onto TV Land schedule in
 November; and The Rockford Files, joining the network in January, 2002.
     Jones was joined at the press conference by veteran actor and co-star of
 The Odd Couple, Tony Randall.  Jones and Randall gave reporters in attendance
 a first peek at a special network-themed rap video, in which Randall co-stars
 with Mr. T, the jewelry-laden star of the A-Team, which is currently seen on
 TV Land.  Randall and T perform together in the music video, which is
 inter-cut with clips from TV Land's line-up.  The video will be featured on TV
 Land in interstitial vignettes during the network's 5th Anniversary
 celebration weekend, May 12 and 13, when the network presents a 48-hour
 retrospective featuring TV Land's signature specials and landmark programming
 from its first five years.
     TV Land also unveiled plans for the network's newest installment of its
 original production, Inside TV Land: when the series takes a look at the
 enduring popularity of Get Smart.  Inside TV Land: Get Smart will premiere on
 TV Land on Wednesday, August 1 at 8:00 pm ET/PT - and will be featured as part
 of a prime time Inside TV Land Week which begins July 30 at 8:00 pm ET/PT.
     Jones also announced that the network has commissioned two new
 installments of Inside TV Land with Inside TV Land: The Pitch and
 Inside TV land: African-Americans in Television.  The Pitch, slated to air
 this Fall, will feature interviews with several Hollywood notables, in which
 they discuss their efforts to get television networks to add their programming
 ideas to network line-ups.  The Pitch examines the popularity of several great
 comedy series and traces the history of those show changes from conception to
 air.  In February, Inside TV Land: African-Americans in Television will
 present a multi-part look at the historic role and significance of
 African-Americans in television, both in front of and behind the camera.
     TV Land launched on April 29, 1996.  The network's broad mix of sitcoms,
 dramas, westerns and classic commercials - which TV Land refers to as
 Retromercials(R) - have made TV Land the highest-rated cable channel launched
 in the last five years on both a household and a 25-54 demo basis.
     Viacom Inc. is one of the world's largest entertainment and media
 companies, and a leader in the production, promotion, and distribution of
 entertainment, news, sports, and music.  Its properties include CBS
 Television, MTV Networks, Showtime Networks, Infinity Broadcasting, TDI
 Worldwide and Infinity Outdoor, Paramount Pictures, Paramount Television,
 Paramount Parks, UPN, Blockbuster, Simon & Schuster, and theatrical exhibition
 operations in North America and abroad.  The company's Internet businesses
 include the MTVi Group, the CBS Internet Group, and Nickelodeon Online.
 Viacom also owns a half-interest in the Comedy Central cable channel.
 National Amusements, Inc., a closely held corporation, which operates
 approximately 1,300 motion picture, screens in the U.S., the U.K., and South
 America, is the parent company of Viacom.
 
 SOURCE  TV Land