Two New Products on Linux + Mac + Windows Drive New Business Model For Appgen Software

Feb 26, 2001, 00:00 ET from Appgen Business Software, Inc.

    HAUPPAUGE, N.Y., Feb. 26 /PRNewswire/ -- Appgen Business Software, Inc.
 implements a new business model, effective immediately. This new business
 model includes the recent formation of Appgen Personal Software, LLC which,
 along with Appgen Business Software, Inc., will jointly market business and
 personal financial management products as "The Appgen Software Companies".
 Also effective with this announcement, The Appgen Software Companies will
 begin to sell prepackaged products directly to consumers of business and
 personal financial software. This will be the first time in the company's
 history that it has established a manufacturer's suggested retail price (MSRP)
 for any of its products. According to President and CEO Jim Kelly, "This new
 business model reflects the enormous changes that are reverberating throughout
 the computer industry, and will reposition our products and our Value-Added
 Resellers (VARs) to take advantage of these changes."
     "First among these changes is the fact that the VAR channel is seeing more
 competition from a resurgence of the ASP model of business management at the
 same time that they are experiencing post-Y2K sales fatigue and a decline in
 the world economy. In order to combat these issues effectively, our marketing
 team decided to establish a truly competitive MSRP so that the Appgen
 Companies can concentrate on their core businesses of new product development,
 marketing, and service, while our VARs can concentrate on their core
 competency of professional services to the SMB market. Along with these
 changes, we are introducing two new products with major technical enhancements
 that should be very interesting to everyone in our industry: AppgenR
 Accounting for Small Business and MyBooks."
     Appgen(R) Accounting for Small Business is a tightly integrated industrial
 strength business solution that includes all eleven award-winning high-end
 PowerWindows Business and Accounting Applications in a package that will
 compete in the midrange and low-end markets for business management software.
 What makes this product unique in the low-end market is that these ODBC-
 compliant applications are completely customizable by the Appgen Professional
 Services Group or any Appgen-authorized Value-Added Reseller. It is also
 scalable to hundreds of network seats, and portable between Linux, Windows and
 Mac OS X platforms right out of the box. These same applications are
 upgradable to SCO, AIX, Sun Solaris and other Unix platforms in the midrange
 and high-end markets. Appgen Accounting for Small Business is available right
 now on both Linux and Windows platforms for $799.99 (plus $9.99 for shipping
 and handling) direct from Appgen Business Software, Inc. or from any Appgen-
 Authorized Value-Added Reseller. A new release that will also run on Mac OS X
 will be available in April 2001. Like all Appgen products, Accounting for
 Small Business is a secure double-entry accounting system with an audit trail
 to protect businesses against error, theft, and fraud, and it is also e-
 business enabled.
     The Appgen Software companies will also introduce a major new product on
 April 17, 2001: MyBooks(TM).
     Appgen(R) MyBooks is a tightly integrated easy-to-use business solution
 that will be attractive to businesses that are currently using low-end
 products like QuickBooks or MYOB, or even spreadsheets like Excel. MyBooks
 includes a five-user license that is portable to Linux, Mac OS X, and Windows
 platforms right out of the box. It is upgradable to any number of network
 seats on SCO, AIX, Sun Solaris, and other Unix platforms, and is also
 completely modifiable at any time by the Appgen Professional Services Group or
 any Appgen-Authorized VAR. Perhaps the most interesting feature of this new
 product is its brand new concept in user-interface: Appgen MyBooks employs a
 user-selectable choice between a "Simple" business management system or a
 "Total" business management system. The "Simple" interface is a jargon-free
 approach to business that should appeal to anyone who may still be using a
 spreadsheet like Excel or a low-end accounting system like QuickBooks. More
 sophisticated users, or "Simple" users who grow more sophisticated with their
 business needs may at any time toggle to the "Total" business management mode
 which will be familiar to any professional bookkeeper, accountant, or
 controller. We call this our "instant professional upgrade". MyBooks will be
 released in April 2001 for only $99.99 (plus $9.99 for shipping and handling)
 direct from Appgen Business Software, Inc. through its website,
 http://www.appgen.com.
     Appgen(R) PowerWindows Business and Accounting Software will remain as the
 company's high-end custom product line, to which any user of MyBooks or
 Accounting for Small Business can easily upgrade without any need to retrain
 or re-enter data because all three accounting systems are built on the same
 basic accounting applications, and they all use the same ODBC-compliant
 database. Additionally, all three product lines can be serviced directly by
 the Appgen Professional Services Group or any Appgen-Authorized Value-Added
 Reseller, worldwide.
     The introduction of these two new products and the new business model are
 part of a series of major changes that are designed to increase the company's
 share of the small-to-midsize business market. Other components of this new
 business plan include the incorporation of Java into the company's core
 technology, and a new focus on the MacIntosh market for business and personal
 financial management software. According to Jim Kelly, "The Linux market
 remains a viable future world, but we have recently discovered that a huge
 established base of MacIntosh users are already tuned to the kinds of product
 and quality that we already have to offer them on OS X."
     For more information about The Appgen Software Companies, Appgen(R)
 MyBooks, Appgen(R) Accounting for Small Business, Appgen(R) PowerWindows
 Business and Accounting Software, and Appgen(R) Moneydance (for personal
 financial management), please visit http://www.appgen.com or contact:
 
     The Appgen Software Companies
     1300 Veterans Memorial Highway
     Hauppauge, NY 11788 USA
     Tel    800-231-0062
     Fax    631-471-3291
     email  info@appgen.com
 
     Appgen(R) is a registered trademark and MyBooks, Accounting for Small
 Business, PowerWindows, and the blue Appgen A are trademarks of Appgen
 Business Software, Inc. Moneydance is a registered trademark of Appgen
 Personal Software, LLC. Other trademarks are the property of their
 respective owners.
 
 

SOURCE Appgen Business Software, Inc.
    HAUPPAUGE, N.Y., Feb. 26 /PRNewswire/ -- Appgen Business Software, Inc.
 implements a new business model, effective immediately. This new business
 model includes the recent formation of Appgen Personal Software, LLC which,
 along with Appgen Business Software, Inc., will jointly market business and
 personal financial management products as "The Appgen Software Companies".
 Also effective with this announcement, The Appgen Software Companies will
 begin to sell prepackaged products directly to consumers of business and
 personal financial software. This will be the first time in the company's
 history that it has established a manufacturer's suggested retail price (MSRP)
 for any of its products. According to President and CEO Jim Kelly, "This new
 business model reflects the enormous changes that are reverberating throughout
 the computer industry, and will reposition our products and our Value-Added
 Resellers (VARs) to take advantage of these changes."
     "First among these changes is the fact that the VAR channel is seeing more
 competition from a resurgence of the ASP model of business management at the
 same time that they are experiencing post-Y2K sales fatigue and a decline in
 the world economy. In order to combat these issues effectively, our marketing
 team decided to establish a truly competitive MSRP so that the Appgen
 Companies can concentrate on their core businesses of new product development,
 marketing, and service, while our VARs can concentrate on their core
 competency of professional services to the SMB market. Along with these
 changes, we are introducing two new products with major technical enhancements
 that should be very interesting to everyone in our industry: AppgenR
 Accounting for Small Business and MyBooks."
     Appgen(R) Accounting for Small Business is a tightly integrated industrial
 strength business solution that includes all eleven award-winning high-end
 PowerWindows Business and Accounting Applications in a package that will
 compete in the midrange and low-end markets for business management software.
 What makes this product unique in the low-end market is that these ODBC-
 compliant applications are completely customizable by the Appgen Professional
 Services Group or any Appgen-authorized Value-Added Reseller. It is also
 scalable to hundreds of network seats, and portable between Linux, Windows and
 Mac OS X platforms right out of the box. These same applications are
 upgradable to SCO, AIX, Sun Solaris and other Unix platforms in the midrange
 and high-end markets. Appgen Accounting for Small Business is available right
 now on both Linux and Windows platforms for $799.99 (plus $9.99 for shipping
 and handling) direct from Appgen Business Software, Inc. or from any Appgen-
 Authorized Value-Added Reseller. A new release that will also run on Mac OS X
 will be available in April 2001. Like all Appgen products, Accounting for
 Small Business is a secure double-entry accounting system with an audit trail
 to protect businesses against error, theft, and fraud, and it is also e-
 business enabled.
     The Appgen Software companies will also introduce a major new product on
 April 17, 2001: MyBooks(TM).
     Appgen(R) MyBooks is a tightly integrated easy-to-use business solution
 that will be attractive to businesses that are currently using low-end
 products like QuickBooks or MYOB, or even spreadsheets like Excel. MyBooks
 includes a five-user license that is portable to Linux, Mac OS X, and Windows
 platforms right out of the box. It is upgradable to any number of network
 seats on SCO, AIX, Sun Solaris, and other Unix platforms, and is also
 completely modifiable at any time by the Appgen Professional Services Group or
 any Appgen-Authorized VAR. Perhaps the most interesting feature of this new
 product is its brand new concept in user-interface: Appgen MyBooks employs a
 user-selectable choice between a "Simple" business management system or a
 "Total" business management system. The "Simple" interface is a jargon-free
 approach to business that should appeal to anyone who may still be using a
 spreadsheet like Excel or a low-end accounting system like QuickBooks. More
 sophisticated users, or "Simple" users who grow more sophisticated with their
 business needs may at any time toggle to the "Total" business management mode
 which will be familiar to any professional bookkeeper, accountant, or
 controller. We call this our "instant professional upgrade". MyBooks will be
 released in April 2001 for only $99.99 (plus $9.99 for shipping and handling)
 direct from Appgen Business Software, Inc. through its website,
 http://www.appgen.com.
     Appgen(R) PowerWindows Business and Accounting Software will remain as the
 company's high-end custom product line, to which any user of MyBooks or
 Accounting for Small Business can easily upgrade without any need to retrain
 or re-enter data because all three accounting systems are built on the same
 basic accounting applications, and they all use the same ODBC-compliant
 database. Additionally, all three product lines can be serviced directly by
 the Appgen Professional Services Group or any Appgen-Authorized Value-Added
 Reseller, worldwide.
     The introduction of these two new products and the new business model are
 part of a series of major changes that are designed to increase the company's
 share of the small-to-midsize business market. Other components of this new
 business plan include the incorporation of Java into the company's core
 technology, and a new focus on the MacIntosh market for business and personal
 financial management software. According to Jim Kelly, "The Linux market
 remains a viable future world, but we have recently discovered that a huge
 established base of MacIntosh users are already tuned to the kinds of product
 and quality that we already have to offer them on OS X."
     For more information about The Appgen Software Companies, Appgen(R)
 MyBooks, Appgen(R) Accounting for Small Business, Appgen(R) PowerWindows
 Business and Accounting Software, and Appgen(R) Moneydance (for personal
 financial management), please visit http://www.appgen.com or contact:
 
     The Appgen Software Companies
     1300 Veterans Memorial Highway
     Hauppauge, NY 11788 USA
     Tel    800-231-0062
     Fax    631-471-3291
     email  info@appgen.com
 
     Appgen(R) is a registered trademark and MyBooks, Accounting for Small
 Business, PowerWindows, and the blue Appgen A are trademarks of Appgen
 Business Software, Inc. Moneydance is a registered trademark of Appgen
 Personal Software, LLC. Other trademarks are the property of their
 respective owners.
 
 SOURCE  Appgen Business Software, Inc.