Ubisoft(R) Appoints Cohn & Wolfe as U.S. Agency of Record

Apr 24, 2009, 09:00 ET from Cohn & Wolfe

NEW YORK and LOS ANGELES, April 24 /PRNewswire/ -- Cohn & Wolfe, a leading global public relations agency, has been appointed Agency of Record (AOR) in the U.S. by Ubisoft, a leading worldwide producer, publisher, and distributor of interactive entertainment products. As part of Ubisoft's strategy to consolidate and streamline media outreach, Cohn & Wolfe will handle all consumer PR for the company's line of casual and core video games and also support the company's corporate communications.

Cohn & Wolfe becomes Ubisoft's first AOR in the U.S. The company had previously assigned project-based work to separate agencies including Cohn & Wolfe. In 2008, the agency provided support for the launch of several video game titles, including Far Cry(R) 2 and Rayman Raving Rabbids(R) TV Party. Cohn & Wolfe also managed a Ubisoft-sponsored consumer awareness campaign on behalf of the "Frag Dolls(R)," an all-female competitive gaming team.

"Ubisoft has always pushed the boundaries of interactive entertainment with their best-selling and critically acclaimed video games," said Patricia Godefroy, President of Cohn & Wolfe Los Angeles. "Their ability to create titles that connect with all audiences is a testament to their vision for gaming."

"We're excited to have Cohn & Wolfe as our agency of record for the U.S. Their breadth of experience in the industry and their innovative and creative strategy towards communications makes them an ideal partner for Ubisoft," said Tony Key, senior vice president of sales and marketing at Ubisoft.

In just two decades Ubisoft has become one of the world's leading producers of interactive entertainment for multiple game consoles and platforms. Their roster of multi-million selling franchises includes Rayman(R), Tom Clancy(R), Petz(R), and Prince of Persia(R) among others. Ubisoft is renowned for its hyper-realistic and emotionally-engaging titles and has become a top choice for Hollywood movie and television franchises.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year, Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.

About Cohn & Wolfe

Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.

Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.

(C) 2008 Ubisoft Entertainment. All Rights Reserved. Petz, the character of Rayman, Rayman Raving Rabbids, Far Cry, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. Based on Crytek's original Far Cry directed by Cevat Yerli.

(C) 2008 Ubisoft Entertainment. All Rights Reserved. Based on Prince of Persia(R) created by Jordan Mechner. Prince of Persia is a trademark of Jordan Mechner in the U.S. and/or other countries used under license by Ubisoft Entertainment.

(C) 2005 Ubisoft Entertainment. All Rights Reserved. Universal Studios' King Kong movie (C) Universal Studios. Licensed by Universal Studios Licensing LLLP. All Rights Reserved.

(C) 2005 Ubisoft Entertainment. All Rights Reserved. Frag Dolls, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.

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