UGOBE Unveils First Designer Life Form(R)

Organic Robotics Blends Technology and Behaviors in a Way That Breathes Life

Into Robotics



Feb 06, 2006, 00:00 ET from UGOBE

    EMERYVILLE, Calif., Feb. 6 /PRNewswire/ -- UGOBE, developer of organic
 robotics, today revealed the company's first Designer Life Form(R), Pleo. Pleo
 is modeled after a 1-week-old Camarasaurus sauropod, or long neck dinosaur,
 and incorporates basic traits of autonomous life. Pleo has been specifically
 engineered to mimic life with organic movement and behaviors that allow him to
 relate to humanity on a personal level.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20060206/SFM072 )
     UGOBE's unique and patented robotic motion platform enables Pleo to move
 in a fluid, lifelike way, while behaving completely autonomously. Equipped
 with nearly 40 sensors, including infrared and stereophonic sound, Pleo
 requires no remote control and is free to interact with his owner and
 environment. Through UGOBE's "Life Form Operating System," Pleo is able to use
 simultaneous sensory inputs along with a sophisticated behavioral platform to
 act independently and express himself through motion and sound. Pleo can
 convey emotions, is aware of himself and his surroundings, and evolves in
 behavior over time.
     "With this flagship product, UGOBE has shown that they are a forward-
 thinking company that sees the shift within the industry toward interactive
 organic robotics," said Tim Bajarin, president of Creative Strategies.
     UGOBE is made up of a multidisciplinary team of robotics experts,
 animators, technologists, scientists, biologists and programmers. Through a
 unique blend of life sciences, artistic design and sophisticated engineering,
 UGOBE has created its first scientifically authentic designer species. Pleo
 has an astonishingly realistic form, which is revealed in his amazingly fluid
 motions, advanced sensory systems and lifelike body language.
     "UGOBE's goal is to re-animate life by transforming inanimate objects into
 lifelike creatures exhibiting organic movement and behaviors," said Bob
 Christopher, CEO of UGOBE. "Through evolving companionship, Pleo will suspend
 disbelief by bringing magic and beauty to life."
 
     Pleo features include
     -- 14 servo joints (torso, head, tail, neck, legs) with force feedback
     -- 38-touch, sound, light and tilt sensors including nine touch sensors
        (mouth, chest, head, shoulders, back, feet) and 8 feet and toe sensors
     -- Fluid quadruped motion
     -- Ability to avoid obstacles and not walk off edges
     -- Sound output, stereo sound sensors and music beat detection
     -- Autonomous interaction with owner and environment including coughing,
        blinking eyes, chomping, twitching, sighing, sneezing, sniffing,
        growling stomach, tail drift, and yawning
     -- Distinct moods including anger, boredom, playfulness, hunting,
        cautious, cuddling, disgust, disorientation, distress, fear, curiosity,
        joy, sorrow, surprise, fatigue, hunger, and a desire for social
        interaction
     -- Upgradeable, Life Form OS and Personality System
     -- SD card memory expansion
     -- Ability to communicate with other UGOBE Life Forms
     -- Rechargeable battery
 
     Pleo will be available in Q3 2006, in time for the holidays, and will MSRP
 for $199.
 
     About UGOBE
     UGOBE develops and markets revolutionary robotic technology that
 transforms inanimate objects into lifelike creatures that exhibit stunning
 organic movement and dynamic behaviors. Ugobe's multidisciplinary team of
 robotics experts, animators, technologists, scientists, biologists and
 programmers are led by polymath toy inventor and Furby co-creator, Caleb
 Chung, one of the most successful and respected toy creators in the $25
 billion U.S. toy industry. UGOBE's groundbreaking line of robotic creatures
 called Life Forms, promise to inspire and entertain the child in all of us.
 For more information about UGOBE, visit www.ugobe.com.
 
     For More Information Contact:
     Julie Crabill
     SHIFT Communications for UGOBE
     Office:  +1-415-591-8411
     Mobile:  +1-408-219-5617
     jcrabill@shiftcomm.com
 
     Marie Domingo
     SHIFT Communications for UGOBE
     Office:  +1-415-591-8409
     Mobile:  +1-650-888-5642
     mdomingo@shiftcomm.com
 
 

SOURCE UGOBE
    EMERYVILLE, Calif., Feb. 6 /PRNewswire/ -- UGOBE, developer of organic
 robotics, today revealed the company's first Designer Life Form(R), Pleo. Pleo
 is modeled after a 1-week-old Camarasaurus sauropod, or long neck dinosaur,
 and incorporates basic traits of autonomous life. Pleo has been specifically
 engineered to mimic life with organic movement and behaviors that allow him to
 relate to humanity on a personal level.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20060206/SFM072 )
     UGOBE's unique and patented robotic motion platform enables Pleo to move
 in a fluid, lifelike way, while behaving completely autonomously. Equipped
 with nearly 40 sensors, including infrared and stereophonic sound, Pleo
 requires no remote control and is free to interact with his owner and
 environment. Through UGOBE's "Life Form Operating System," Pleo is able to use
 simultaneous sensory inputs along with a sophisticated behavioral platform to
 act independently and express himself through motion and sound. Pleo can
 convey emotions, is aware of himself and his surroundings, and evolves in
 behavior over time.
     "With this flagship product, UGOBE has shown that they are a forward-
 thinking company that sees the shift within the industry toward interactive
 organic robotics," said Tim Bajarin, president of Creative Strategies.
     UGOBE is made up of a multidisciplinary team of robotics experts,
 animators, technologists, scientists, biologists and programmers. Through a
 unique blend of life sciences, artistic design and sophisticated engineering,
 UGOBE has created its first scientifically authentic designer species. Pleo
 has an astonishingly realistic form, which is revealed in his amazingly fluid
 motions, advanced sensory systems and lifelike body language.
     "UGOBE's goal is to re-animate life by transforming inanimate objects into
 lifelike creatures exhibiting organic movement and behaviors," said Bob
 Christopher, CEO of UGOBE. "Through evolving companionship, Pleo will suspend
 disbelief by bringing magic and beauty to life."
 
     Pleo features include
     -- 14 servo joints (torso, head, tail, neck, legs) with force feedback
     -- 38-touch, sound, light and tilt sensors including nine touch sensors
        (mouth, chest, head, shoulders, back, feet) and 8 feet and toe sensors
     -- Fluid quadruped motion
     -- Ability to avoid obstacles and not walk off edges
     -- Sound output, stereo sound sensors and music beat detection
     -- Autonomous interaction with owner and environment including coughing,
        blinking eyes, chomping, twitching, sighing, sneezing, sniffing,
        growling stomach, tail drift, and yawning
     -- Distinct moods including anger, boredom, playfulness, hunting,
        cautious, cuddling, disgust, disorientation, distress, fear, curiosity,
        joy, sorrow, surprise, fatigue, hunger, and a desire for social
        interaction
     -- Upgradeable, Life Form OS and Personality System
     -- SD card memory expansion
     -- Ability to communicate with other UGOBE Life Forms
     -- Rechargeable battery
 
     Pleo will be available in Q3 2006, in time for the holidays, and will MSRP
 for $199.
 
     About UGOBE
     UGOBE develops and markets revolutionary robotic technology that
 transforms inanimate objects into lifelike creatures that exhibit stunning
 organic movement and dynamic behaviors. Ugobe's multidisciplinary team of
 robotics experts, animators, technologists, scientists, biologists and
 programmers are led by polymath toy inventor and Furby co-creator, Caleb
 Chung, one of the most successful and respected toy creators in the $25
 billion U.S. toy industry. UGOBE's groundbreaking line of robotic creatures
 called Life Forms, promise to inspire and entertain the child in all of us.
 For more information about UGOBE, visit www.ugobe.com.
 
     For More Information Contact:
     Julie Crabill
     SHIFT Communications for UGOBE
     Office:  +1-415-591-8411
     Mobile:  +1-408-219-5617
     jcrabill@shiftcomm.com
 
     Marie Domingo
     SHIFT Communications for UGOBE
     Office:  +1-415-591-8409
     Mobile:  +1-650-888-5642
     mdomingo@shiftcomm.com
 
 SOURCE  UGOBE