Uncork July 4th Wines with Smartphone Tech

LOS ANGELES, June 26, 2013 /PRNewswire/ -- With Independence Day at hand, many Americans will take time to relax and enjoy wine with friends.  During such social events, it's not uncommon to sample a pleasing wine only to forget the brand soon afterwards.  The fun, free Vivino app was created to help people remember great wines.

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As the #1 wine app with a rapidly growing user base consisting of more than a million people, Vivino has emerged as a popular tool offering an easy way to both discover and remember wines loved or hated while at restaurants or parties. Simply snap a photo of a wine label using the Vivino app, and the image is then matched against a database containing nearly 2 million wines gleaned from 15 million bottle scans. Vivino then provides a wine's producer, brand, varietals and vintage. Thanks to top-notch technology, the match rate for scans is nearly 90 percent.

Heini Zachariassen, Vivino's CEO, said the app is a convenient, clever way to simplify the quest for great wines.  People can rate their finds to create a personal library of favored selections, receive information on other wines they might like, or find best buys at local dealers.

Because users generate 2 million label scans each month, Vivino embraces a social component where people can follow friends to see what others are drinking and access unbiased reviews from trusted sources. By tapping into Facebook, users can build a personal wine enthusiast network consisting of others also using the app. 

Vivino adds a unique layer of fun to social gatherings or wine tastings. The free app is available on iPhone/iPad, Android and BlackBerry (BB10) platforms. To learn more, please visit http://www.vivino.com.

About Vivino:
Launched in April 2012, Vivino is the #1 wine app. With ease, the app helps wine lovers -- novice or pro -- discover and rate wines tasted. The free mobile app allows users to take photos of wine labels using unique image recognition technology that matches scans against an ever growing database. Vivino connects wine lovers via a network of posted reviews and allows users to share their experiences through Facebook, Twitter and email. The app is available on iOS, Android and BlackBerry (BB10).

Media Contact:
Jim Llewellyn, for Vivino
Comunicano
[email protected], 323.810.7685

SOURCE Vivino APS