DALLAS, Jan. 8, 2014 /PRNewswire/ -- Uniden America has named a new agency of record, the Willow St. Agency, to create and produce a marketing campaign showcasing Uniden's innovations in consumer electronics. Slated to launch in summer 2014, the campaign revolves around connecting more people to all of Uniden's newest consumer electronics products.
Willow St. partners Larry Johannes, Jim Sykora and Scott Howell created a roadmap of strategic opportunities to showcase Uniden in arenas where consumers are researching and learning about new products. The campaign will feature digital direct marketing, social media, new online content with easier access to information and new mobile apps to enhance the consumers' experience.
"The opportunity to insert Uniden into consumers' online conversations and create more visibility for its products is a perfect fit for Willow St.," Johannes said. "We designed this agency to help our clients compete in today's age of ever-changing online content, so this project is right in our wheelhouse."
Johannes is no stranger to working with Uniden. As a Uniden executive for more than 20 years, he helped the company become a global leader in consumer electronics. During his tenure there, he and his marketing teams helped Uniden achieve top market share in three consumer electronics categories as corporate revenue increased more than 600 percent.
Sykora also has experience working with Uniden as he managed the account at Moroch Advertising for almost 15 years.
"It's exciting to be working with Uniden again," Sykora said. "The year ahead promises to be an exciting time for both Uniden and Willow St."
About Willow St. Agency
Launched in September 2013, Willow St. is a full-service agency and content creation company that combines the disciplines of digital and traditional advertising. Founded by partners Jim Sykora, Larry Johannes and Scott Howell, all longtime veterans of the Dallas advertising community, the agency is located in the Deep Ellum area of Dallas, Texas. For more information, contact firstname.lastname@example.org.
Willow St. Agency
817.658.4444 or 214.276.7658
SOURCE Willow St. Agency