United Entertainment Media Merges Web and Print Initiatives - Company Completes Process of Integrating Music Player Network -

Apr 04, 2001, 01:00 ET from United Entertainment Media, Inc.

    NEW YORK, April 4 /PRNewswire/ -- United  Entertainment Media (UEM) has
 now fully integrated MusicPlayer.com, the leading music internet portal, into
 the Music Player Network (MPN).  MusicPlayer.com joins core print properties
 such as Guitar Player, Keyboard, Bass Player, MC2, GIG, EQ, and their
 companion Web sites.  These industry-leading publications and Web destinations
 continue to define the standard of excellence in publications for serious and
 professional musicians along with new titles such as Rumble, an edgier
 alternative for younger guitarists and bass players, and Extreme Groove, a
 magazine, radio show, and Web site dedicated to professional DJs and remixers.
     "The Internet has a unique role for musicians, but truly fulfills its
 maximum potential as part of a group of related properties," states UEM CEO
 Paul Gallo.  "While MusicPlayer.com will continue to retain its own voice, we
 want to develop the collaborative editorial and commercial possibilities
 implicit in a fully integrated network of offline and online properties."
     Allen Wald, Senior Vice President and General Manager of the Music Player
 Network adds, "MusicPlayer.com extends the long-standing editorial integrity
 of our magazine group beyond the pages of our magazines, providing broader
 reach and deeper penetration into all the markets we serve.  We believe this
 provides a distinct selling advantage for all our advertisers and a richer
 experience for our readers."
     The MusicPlayer.com editorial team remains in place, and expands into
 additional areas.  As MusicPlayer.com Online Publisher Jon Chappell notes, "We
 are already doing this with great success.  Guitar Channel editor Andy Ellis
 works with both Guitar Player and MusicPlayer.com; Russ Reign is the editor
 for Extreme Groove and is a contributor to the DJ Channel, while Creative
 Director Craig Anderton also writes columns for many of the magazines.  These
 alliances reinforce all aspects of the network."
     Changes in the site will be few but significant.  More emphasis will be
 placed on the highly popular Expert Forums (including such luminaries as
 Grammy-Award-winning engineer Roger Nichols), and the underlying technology
 will be changed to more easily accommodate audio and video media.  Other
 popular features, such as the News Updates and Classifieds, will be retained.
     Gallo concludes, "We are proud of what we've accomplished so far with
 MusicPlayer.com; in the months to come, MPN will re-focus its entire Internet
 initiative on core markets, further strengthening the Music Player Network's
 position as the number one brand in information, entertainment, and education
 for the music industry."
     For more information, contact Allen Wald, General Manager of the Music
 Player Network at awald@musicplayer.com or Jon Chappell, Online Publisher of
 MusicPlayer.com at jchappell@musicplayer.com.
 
     United Entertainment Media, Inc. produces magazines, books, web sites, and
 tradeshows for musicians and the professional audio, video, and installation
 industries.  The Music Player Network includes MusicPlayer.com, Guitar Player,
 Bass Player, Keyboard, Gig, MC2, Extreme Groove, Rumble, MusicGearOnline,
 Backbeat Books, and The Music Yellow Pages.  The Entertainment Technology
 Network includes EQ, Pro Sound News, Surround Professional, Systems Contractor
 News, Medialine, Residential Systems, Videography, Government Video,
 Digital TV (Television Broadcast), Digital Cinema, AutoMedia, Car Sound &
 Performance, Tuner Shop, Government Video Technology Expo, Studio Business,
 and Surround 2001.  United Entertainment Media, Inc. is an operating division
 of United Business Media Intl a wholly owned subsidiary of United Business
 Media, plc. (Nasdaq:   UNEWY)
 
 

SOURCE United Entertainment Media, Inc.
    NEW YORK, April 4 /PRNewswire/ -- United  Entertainment Media (UEM) has
 now fully integrated MusicPlayer.com, the leading music internet portal, into
 the Music Player Network (MPN).  MusicPlayer.com joins core print properties
 such as Guitar Player, Keyboard, Bass Player, MC2, GIG, EQ, and their
 companion Web sites.  These industry-leading publications and Web destinations
 continue to define the standard of excellence in publications for serious and
 professional musicians along with new titles such as Rumble, an edgier
 alternative for younger guitarists and bass players, and Extreme Groove, a
 magazine, radio show, and Web site dedicated to professional DJs and remixers.
     "The Internet has a unique role for musicians, but truly fulfills its
 maximum potential as part of a group of related properties," states UEM CEO
 Paul Gallo.  "While MusicPlayer.com will continue to retain its own voice, we
 want to develop the collaborative editorial and commercial possibilities
 implicit in a fully integrated network of offline and online properties."
     Allen Wald, Senior Vice President and General Manager of the Music Player
 Network adds, "MusicPlayer.com extends the long-standing editorial integrity
 of our magazine group beyond the pages of our magazines, providing broader
 reach and deeper penetration into all the markets we serve.  We believe this
 provides a distinct selling advantage for all our advertisers and a richer
 experience for our readers."
     The MusicPlayer.com editorial team remains in place, and expands into
 additional areas.  As MusicPlayer.com Online Publisher Jon Chappell notes, "We
 are already doing this with great success.  Guitar Channel editor Andy Ellis
 works with both Guitar Player and MusicPlayer.com; Russ Reign is the editor
 for Extreme Groove and is a contributor to the DJ Channel, while Creative
 Director Craig Anderton also writes columns for many of the magazines.  These
 alliances reinforce all aspects of the network."
     Changes in the site will be few but significant.  More emphasis will be
 placed on the highly popular Expert Forums (including such luminaries as
 Grammy-Award-winning engineer Roger Nichols), and the underlying technology
 will be changed to more easily accommodate audio and video media.  Other
 popular features, such as the News Updates and Classifieds, will be retained.
     Gallo concludes, "We are proud of what we've accomplished so far with
 MusicPlayer.com; in the months to come, MPN will re-focus its entire Internet
 initiative on core markets, further strengthening the Music Player Network's
 position as the number one brand in information, entertainment, and education
 for the music industry."
     For more information, contact Allen Wald, General Manager of the Music
 Player Network at awald@musicplayer.com or Jon Chappell, Online Publisher of
 MusicPlayer.com at jchappell@musicplayer.com.
 
     United Entertainment Media, Inc. produces magazines, books, web sites, and
 tradeshows for musicians and the professional audio, video, and installation
 industries.  The Music Player Network includes MusicPlayer.com, Guitar Player,
 Bass Player, Keyboard, Gig, MC2, Extreme Groove, Rumble, MusicGearOnline,
 Backbeat Books, and The Music Yellow Pages.  The Entertainment Technology
 Network includes EQ, Pro Sound News, Surround Professional, Systems Contractor
 News, Medialine, Residential Systems, Videography, Government Video,
 Digital TV (Television Broadcast), Digital Cinema, AutoMedia, Car Sound &
 Performance, Tuner Shop, Government Video Technology Expo, Studio Business,
 and Surround 2001.  United Entertainment Media, Inc. is an operating division
 of United Business Media Intl a wholly owned subsidiary of United Business
 Media, plc. (Nasdaq:   UNEWY)
 
 SOURCE  United Entertainment Media, Inc.