Universal Lubricants and Oil Can Henry's Launch Recycled Motor Oil Education Partnership

Joint Campaign Teaches Drivers about the Environmental and Economic Benefits of ECO ULTRA®

Oct 03, 2011, 11:51 ET from Universal Lubricants

WICHITA, Kan., Oct. 3, 2011 /PRNewswire/ -- Universal Lubricants of Wichita, KS, and Oil Can Henry's of Tualatin, OR, announced today a campaign designed to increase awareness about the multifold benefits—economic and environmental—that stem from proper motor vehicle maintenance using ECO ULTRA® motor oil. Produced domestically at Universal Lubricants' state-of-the-art re-refinery, ECO ULTRA® is a line of eco-friendly motor oil options that preserve finite natural resources and reduce the need to import foreign oil, all while guaranteeing optimal engine performance.

(Logo:  http://photos.prnewswire.com/prnh/20110314/NY64482LOGO )

Oil Can Henry's, which operates 88 service centers in Arizona, California, Colorado, Idaho, Oregon, and Washington, has earned its reputation as "The One You Can Trust" by involving customers in the service and educating them about their vehicles. "Our customers remain in their vehicles, where they can watch and listen as our trained technicians perform the services they request," said John E. Shepanek, chairman of Oil Can Henry's. "We also help them understand their vehicles' maintenance needs by explaining the vehicle manufacturer's recommended service schedules and how preventive maintenance services can help their vehicles run better and last longer."

Oil Can Henry's is committed to reducing impact on the environment by recycling used oil, antifreeze and other items from customers' services. "By offering ECO ULTRA®, we're helping our customers attend to the needs of their vehicles and the needs of the planet," Shepanek said.

The U.S. produces approximately 1.3 billion gallons of used oil each year, but only 10% of it is re-refined. The overwhelming majority of used oil is either improperly disposed of (damaging the environment) or burned as an industrial fuel and gone forever. Dedicated to reversing this unnecessary waste, Universal Lubricants produces ECO ULTRA® recycled products, which when used for an average four quart motor oil change, reduces the national need to import two barrels of imported oil, every time. Additionally, by being part of Universal Lubricants proprietary closed-loop process in which it collects, re-refines, blends and distributes its own motor oil—never losing guardianship within the chain—ECO ULTRA® products safeguard our Nation's waterways, as it only takes the used oil from one engine change to contaminate one million gallons of fresh water.

"Oil Can Henry's educates its customers, who in turn make educated choices for themselves. Understanding the numerous benefits of premium re-refined motor oil, we're seeing thousands deliberately choosing to be active stewards of the environment and to promote America's shift towards greater energy security by asking for ECO ULTRA® by name," said John Wesley, chief executive officer of Universal Lubricants.  "So when it comes to something as simple and routine as an automotive tune-up, know that you too can take a stand against avoidable pollution and foreign oil dependence. You too can ask for ECO ULTRA®."

For more information about Universal Lubricants' ECO ULTRA® products, visit www.ecoultraoil.com.

About Universal Lubricants

Universal Lubricants is one of America's oldest, most trusted used oil collection, re-refining and new oil distribution leaders. The company operates 28 facilities in 14 states and operates one of the world's most technologically advanced re-refineries in Wichita, Kansas. Utilizing a tightly controlled closed-loop process, Universal Lubricants collects used motor oil from across the country, processes it through their advanced refinery, and then blends the re-refined oil into high quality API certified motor oils and lubricants that meet SAE requirements and current OEM specifications. To ensure performance and reliability, the company's finished products go through rigorous lab testing and are real world proven for the most demanding driving environments. Universal Lubricants employs 380 American workers and is a Pegasus Capital Advisors portfolio company. For more information, please visit www.universallubes.com.

SOURCE Universal Lubricants