Unwind™ Relaxes Without Alcohol

Nov 17, 2010, 15:44 ET from Frontier Beverage Co.

MEMPHIS, Tenn. and WORCESTER, Mass., Nov. 17, 2010 /PRNewswire/ -- Confusion swirled in the Boston market today after a number of local media outlets claimed that Frontier Beverage Company's new, low-calorie ultimate relaxation aid, Unwind™ is infused with alcohol.  In response, Frontier Beverage and its New England Distributor, Polar Beverages, reiterate that the product, Unwind™, is 100 percent alcohol-free.

Unwind gets its calming properties from ingredients like Melatonin and Valerian Root, which Dr. Andrew Weil calls, "great natural sleep aids" in this article http://www.good.is/post/surprising-ways-to-get-a-better-night-s-sleep/.

"We created Unwind to offer a great-tasting, lower-calorie and alcohol-free way for consumers to relax," said Terry Harris, Chief Executive Officer, Frontier Beverage Co.  "With the help of well-established and respected beverage distributors like Polar Beverages, we will be able to bring 'ultimate relaxation' to more consumers across the country."

Why is Unwind so popular?  Because, people are Tired of Being Wired™.

In fact, relaxation beverages, specifically Unwind™, were just named one of the hottest beverage trends for 2010: http://www.bevindustry.com/Articles/Feature_Articles/BNP_GUID_9-5-2006_A_10000000000000898591

Polar Beverages, in existence since 1882, serves more than 25,000 convenience and grocery stores in New England.  Unwind is a part of the company's line up of other well-known products such as 7UP®, Sunkist®, A&W Root Beer®, Nantucket Nectars®, Snapple Iced Tea®, and Arizona Iced Tea®.

Unwind™ offers a way to settle down at the end of a hard day with a relaxation blend to suit every lifestyle.  Available in Goji Grape, Pom Berry and Citrus Orange flavors, Unwind gains its relaxation properties from melatonin, valerian root, rose hips and passion flower -- which can all be found in local nutrition or vitamin stores and have been used by herbalists for years to cope with anxiety and insomnia.  To enhance the functional benefits, Unwind™ also features Goji and Acai berry extracts to provide an antioxidant boost.

For more information, please visit www.unwindbeverage.com or call 1-877-233-RELX (7359) and be sure to follow Unwind on Twitter at @unwindbeverage and join our Facebook fan page at www.facebook.com/unwindbeverage for new product information, company updates and contests.

About Frontier Beverage Co.

Founded in late 2009, Frontier Beverage is headquartered in Memphis, Tennessee and is a publicly-traded company under the sign FBEC. For more information or up-to-date information on Frontier Beverage and its flagship product, Unwind, please visit: http://finance.yahoo.com/q?s=fbec.ob or contact ir@frontierbeverage.com.

Frontier Beverage Co. is the distributor of Unwind, the ultimate relaxation aid for consumers worldwide.  Unwind offers a healthy alternative to the calming drink experience due to its low-calorie, low-sugar and high-antioxidant formula.

SOURCE Frontier Beverage Co.