US Airways Introduces New Dividend Miles Online Rewards Shopping Program

Making It Easier to Earn Free Travel



Apr 19, 2001, 01:00 ET from US Airways

    ARLINGTON, Va., April 19 /PRNewswire/ -- US Airways is making it easier to
 earn free travel with its new online shopping program, Dividend Miles Online
 Rewards, launched today with Advantex Marketing International, Inc.
     The new program awards Dividend Miles to registered members when shopping
 at many of the most popular e-retailers on the Web.
     With Dividend Miles Online Rewards, Dividend Miles members will earn 1
 mile for every $1 USD spent at most participating e-retailers when making
 purchases through the program.  More than 70 e-retailer shopping
 establishments, including Amazon.com, Sharperimage.com, Allpets.com, and
 Babyuniverse.com, participate in the new online program.
     "This unique program will provide our Dividend Miles members with
 attractive new ways to earn miles for travel on US Airways," said Stephen M.
 Usery, US Airways vice president of marketing.  "It is part of our ongoing
 commitment to enhance the value of our Dividend Miles program, while providing
 superior quality and value to our members.  We are delighted to offer this new
 benefit to our Dividend Miles members."
     "Members will be excited with the many opportunities and ease with which
 they can now earn Dividend Miles online through the program," said G. Randall
 Munger, chairman of Advantex.  "Our technology makes earning Dividend Miles
 online effortless.  Dividend Miles members who use the Internet will find this
 program very rewarding."
     To start earning Dividend Miles, members must first visit
 http://www.dividendmilesshopping.com to register for Dividend Miles Online
 Rewards.  Once registered, members can visit the Dividend Miles Shopping Mall
 to view and explore the extensive list of participating e-retailers.  To shop
 and earn miles for purchases, members can click through the Dividend Miles
 shopping mall directly to a preferred e-retailer, or choose to activate the
 optional Dividend Miles Bonus Bar (currently available to Internet Explorer
 users only).
     The Dividend Miles Bonus Bar makes shopping online more convenient by
 identifying mileage-earning opportunities through Dividend Miles Online
 Rewards and by guiding members to participating e-retailer Web sites.  The
 Dividend Miles Bonus Bar also features special merchant offers and weather
 reports plus quick links to usairways.com, and other travel, business and
 lifestyle Web sites.  This free online companion also features the Dividend
 Miles Meter, which allows members to see a running total of the miles earned
 through Dividend Miles Online Rewards.
     "The Dividend Miles Bonus Bar combines many unique features into one
 practical and powerful tool for members' convenience," said Munger.  "The
 Dividend Miles Bonus Bar works as a personal online companion, sending out
 timely reward alerts and reminders as members visit participating e-retailers
 and selected Web sites.  Members will 'never miss a mile(TM)' when their
 Dividend Miles Bonus Bar is activated."
 
     US Airways, the US Airways Express carriers, US Airways Shuttle, and
 MetroJet fly to 202 destinations worldwide, including 38 states in the U.S.,
 Aruba, Bermuda, Cancun, Grand Cayman, Montego Bay, Nassau, Santo Domingo, San
 Juan, St. Thomas, St. Maarten, St. Croix, and the Canadian destinations of
 Toronto, Montreal, Ottawa and Hamilton.  US Airways' transatlantic
 destinations include Amsterdam, Frankfurt, London, Madrid, Manchester, Munich,
 Paris and Rome.  US Airways also will begin service between Philadelphia and
 Brussels, Belgium, effective May 9, 2001.
 
     Advantex Marketing International Inc. (Toronto: ADX) is a leading consumer
 marketing firm, specializing in online and offline customer relationship-
 marketing programs.  Advantex programs are designed to strengthen the
 relationships between major organizations and their valued customers, while
 building new and ongoing relationships between those customers and
 participating merchants.  Advantex partners include US Airways, Canadian
 Imperial Bank of Commerce, The New York Times, and other major North American
 corporations, as well as an extensive list of retailers, restaurants, golf
 courses, and resorts.  Additional information on Advantex is available at
 http://www.advantex.com .
 
 

SOURCE US Airways
    ARLINGTON, Va., April 19 /PRNewswire/ -- US Airways is making it easier to
 earn free travel with its new online shopping program, Dividend Miles Online
 Rewards, launched today with Advantex Marketing International, Inc.
     The new program awards Dividend Miles to registered members when shopping
 at many of the most popular e-retailers on the Web.
     With Dividend Miles Online Rewards, Dividend Miles members will earn 1
 mile for every $1 USD spent at most participating e-retailers when making
 purchases through the program.  More than 70 e-retailer shopping
 establishments, including Amazon.com, Sharperimage.com, Allpets.com, and
 Babyuniverse.com, participate in the new online program.
     "This unique program will provide our Dividend Miles members with
 attractive new ways to earn miles for travel on US Airways," said Stephen M.
 Usery, US Airways vice president of marketing.  "It is part of our ongoing
 commitment to enhance the value of our Dividend Miles program, while providing
 superior quality and value to our members.  We are delighted to offer this new
 benefit to our Dividend Miles members."
     "Members will be excited with the many opportunities and ease with which
 they can now earn Dividend Miles online through the program," said G. Randall
 Munger, chairman of Advantex.  "Our technology makes earning Dividend Miles
 online effortless.  Dividend Miles members who use the Internet will find this
 program very rewarding."
     To start earning Dividend Miles, members must first visit
 http://www.dividendmilesshopping.com to register for Dividend Miles Online
 Rewards.  Once registered, members can visit the Dividend Miles Shopping Mall
 to view and explore the extensive list of participating e-retailers.  To shop
 and earn miles for purchases, members can click through the Dividend Miles
 shopping mall directly to a preferred e-retailer, or choose to activate the
 optional Dividend Miles Bonus Bar (currently available to Internet Explorer
 users only).
     The Dividend Miles Bonus Bar makes shopping online more convenient by
 identifying mileage-earning opportunities through Dividend Miles Online
 Rewards and by guiding members to participating e-retailer Web sites.  The
 Dividend Miles Bonus Bar also features special merchant offers and weather
 reports plus quick links to usairways.com, and other travel, business and
 lifestyle Web sites.  This free online companion also features the Dividend
 Miles Meter, which allows members to see a running total of the miles earned
 through Dividend Miles Online Rewards.
     "The Dividend Miles Bonus Bar combines many unique features into one
 practical and powerful tool for members' convenience," said Munger.  "The
 Dividend Miles Bonus Bar works as a personal online companion, sending out
 timely reward alerts and reminders as members visit participating e-retailers
 and selected Web sites.  Members will 'never miss a mile(TM)' when their
 Dividend Miles Bonus Bar is activated."
 
     US Airways, the US Airways Express carriers, US Airways Shuttle, and
 MetroJet fly to 202 destinations worldwide, including 38 states in the U.S.,
 Aruba, Bermuda, Cancun, Grand Cayman, Montego Bay, Nassau, Santo Domingo, San
 Juan, St. Thomas, St. Maarten, St. Croix, and the Canadian destinations of
 Toronto, Montreal, Ottawa and Hamilton.  US Airways' transatlantic
 destinations include Amsterdam, Frankfurt, London, Madrid, Manchester, Munich,
 Paris and Rome.  US Airways also will begin service between Philadelphia and
 Brussels, Belgium, effective May 9, 2001.
 
     Advantex Marketing International Inc. (Toronto: ADX) is a leading consumer
 marketing firm, specializing in online and offline customer relationship-
 marketing programs.  Advantex programs are designed to strengthen the
 relationships between major organizations and their valued customers, while
 building new and ongoing relationships between those customers and
 participating merchants.  Advantex partners include US Airways, Canadian
 Imperial Bank of Commerce, The New York Times, and other major North American
 corporations, as well as an extensive list of retailers, restaurants, golf
 courses, and resorts.  Additional information on Advantex is available at
 http://www.advantex.com .
 
 SOURCE  US Airways