U.S. Beer Sales Rank #1 on 4th of July

Jun 30, 2009, 10:58 ET from The Beer Institute

Industry Continues to Generate Billions in Economic Activity Despite Weak Economy

WASHINGTON, June 30 /PRNewswire-USNewswire/ -- July 4th continues to be the biggest beer-selling holiday of the year, with sales at supermarkets across the country in 2008 topping 24 million cases during the holiday period, according to The Nielsen Company. These sales, when combined with the activities of distributors, retailers, and related industries nationwide, help support nearly 1.9 million jobs and generate $190 billion to the U.S. economy annually.

"Independence Day is the perfect time to recognize the contributions our industry makes to the national economy," said Jeff Becker, President of the Beer Institute. "The beer category also offers consumers a broad array of quality products at affordable price points."

According to an economic impact study commissioned jointly by the Beer Institute and the National Beer Wholesalers Association (NBWA), the beer industry also pays over $41 billion in business, personal and consumption taxes, including $5.4 billion in excise taxes.

Nick Lake, Vice President and Group Director of The Nielsen Company, remarked on the beer industry's strong sales throughout the year. "In these difficult economic times, beer sales have remained relatively steady. July 4th, and the summer months in general, have traditionally been the highest selling period for beer around the country."

Beer's retail partners are important contributors to the economy. According to Nielsen, there are over 521,000 beer-selling retail establishments in the United States. The industry's economic ripple effect benefits many other industries, including agriculture, manufacturing, construction and transportation whose livelihood depends on beer.

The beer industry also invests significant funds in alcohol abuse prevention programs throughout the year and especially around important holidays like Independence Day. In the past 25 years, brewers and beer importers have invested more than three quarters of a billion dollars on proven, targeted measures that help prevent alcohol abuse.

The complete Beer Serves America Economic Impact study, including state-by-state and congressional district breakdowns of economic contributions, is available at the Beer Serves America Web site, http://www.beerservesamerica.org/.

The Beer Institute, established in 1986, is the national trade association for the brewing industry, representing both large and small brewers, as well as importers and industry suppliers. The Institute is committed to the development of sound public policy and to the values of civic duty and personal responsibility: www.beerinstitute.org.

SOURCE The Beer Institute