U.S.News & World Report Online Selects ClickAction as Premier Provider Of eMarketing and eMessaging Services

U.S.News & World Report Online to Use ClickAction's Real Time Publishing

Program to Send Highly Targeted, Personalized Email Newsletters to Online

Newsletter Subscribers



Apr 10, 2001, 01:00 ET from ClickAction, Inc.

    PALO ALTO, Calif., April 10 /PRNewswire/ -- U.S.News & World Report Online
 (www.usnews.com) has selected ClickAction(TM), Inc. (Nasdaq:   CLAC) as their
 premier online marketing solutions provider.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025 )
     U.S.News & World Report Online plans to utilize ClickAction's Real Time
 Publishing Program to send targeted, personalized emails to online newsletter
 subscribers.  Through its newsletters, U.S.News & World Report Online offers
 advertisers a more targeted media buy through promotional programs or packaged
 media buys that include email sponsorships.
     "We selected ClickAction because of its combination of functionality,
 price and top-of-the-line management and client services," said
 Muriel Maignan-Wilkins, director of new media for U.S.News & World Report.
 "Working with ClickAction, U.S.News & World Report expects to further solidify
 relationships with our online newsletter subscribers by providing them with
 personalized communications that are relevant to their interests and
 information needs."
     Industry leading publishers are discovering the power of ClickAction's
 Real Time Publishing Program.  This program serves many of the industry's most
 powerful, most respected publications.  ClickAction is committed to helping
 leading publishers, such as U.S.News & World Report Online, create a stronger,
 more targeted and personalized connection with their readers by enabling the
 publication to deliver the specific information an individual reader wants.
     "U.S.News & World Report Online is tremendously respected in the
 publishing industry," said Joe Cortale, executive vice president of worldwide
 sales for ClickAction.  "ClickAction's Real Time Publishing Program will help
 U.S.News & World Report Online fully meet the needs of their online
 subscribers by enabling them to deliver dynamic, highly targeted email
 newsletters."
     "U.S.News & World Report Online, a finalist of the 2001 National Magazine
 Award for General Excellence Online, provides content and resources on
 national and global events, business and technology.  At usnews.com, users
 also get tools and information on key lifestage planning issues such as
 personal finance, health, education and careers.  U.S.News & World Report
 Online, which receives a monthly average of 21 million impressions, currently
 sends six online newsletters including This Week@usnews.com, The Biz List and
 HealthSmart.
     If you are a publisher looking to find out how ClickAction's Real Time
 Publishing Program can help your publication increase readership, call
 800-473-3141 or email Publishing@ClickAction.com.
 
     About ClickAction
     ClickAction, Inc. is a leading provider of electronic messaging and
 customer relationship management products and services.  ClickAction's
 products -- ClickAction ERM and ClickAction eCRM -- range from fully hosted
 ASP applications to licensable, enterprise-class software.  These products
 help businesses retain and grow profitable, one-to-one customer relationships.
 ClickAction products have a proven track record of success in a variety of
 industries including retail, catalog, brand, telecommunications and
 publishing.  ClickAction is a member of TRUSTe, an independent, non-profit
 organization whose mission is to build users' trust and confidence in the
 Internet.  For more information on ClickAction products and services, visit
 www.clickaction.com or call 800-473-3141.
 
 

SOURCE ClickAction, Inc.
    PALO ALTO, Calif., April 10 /PRNewswire/ -- U.S.News & World Report Online
 (www.usnews.com) has selected ClickAction(TM), Inc. (Nasdaq:   CLAC) as their
 premier online marketing solutions provider.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025 )
     U.S.News & World Report Online plans to utilize ClickAction's Real Time
 Publishing Program to send targeted, personalized emails to online newsletter
 subscribers.  Through its newsletters, U.S.News & World Report Online offers
 advertisers a more targeted media buy through promotional programs or packaged
 media buys that include email sponsorships.
     "We selected ClickAction because of its combination of functionality,
 price and top-of-the-line management and client services," said
 Muriel Maignan-Wilkins, director of new media for U.S.News & World Report.
 "Working with ClickAction, U.S.News & World Report expects to further solidify
 relationships with our online newsletter subscribers by providing them with
 personalized communications that are relevant to their interests and
 information needs."
     Industry leading publishers are discovering the power of ClickAction's
 Real Time Publishing Program.  This program serves many of the industry's most
 powerful, most respected publications.  ClickAction is committed to helping
 leading publishers, such as U.S.News & World Report Online, create a stronger,
 more targeted and personalized connection with their readers by enabling the
 publication to deliver the specific information an individual reader wants.
     "U.S.News & World Report Online is tremendously respected in the
 publishing industry," said Joe Cortale, executive vice president of worldwide
 sales for ClickAction.  "ClickAction's Real Time Publishing Program will help
 U.S.News & World Report Online fully meet the needs of their online
 subscribers by enabling them to deliver dynamic, highly targeted email
 newsletters."
     "U.S.News & World Report Online, a finalist of the 2001 National Magazine
 Award for General Excellence Online, provides content and resources on
 national and global events, business and technology.  At usnews.com, users
 also get tools and information on key lifestage planning issues such as
 personal finance, health, education and careers.  U.S.News & World Report
 Online, which receives a monthly average of 21 million impressions, currently
 sends six online newsletters including This Week@usnews.com, The Biz List and
 HealthSmart.
     If you are a publisher looking to find out how ClickAction's Real Time
 Publishing Program can help your publication increase readership, call
 800-473-3141 or email Publishing@ClickAction.com.
 
     About ClickAction
     ClickAction, Inc. is a leading provider of electronic messaging and
 customer relationship management products and services.  ClickAction's
 products -- ClickAction ERM and ClickAction eCRM -- range from fully hosted
 ASP applications to licensable, enterprise-class software.  These products
 help businesses retain and grow profitable, one-to-one customer relationships.
 ClickAction products have a proven track record of success in a variety of
 industries including retail, catalog, brand, telecommunications and
 publishing.  ClickAction is a member of TRUSTe, an independent, non-profit
 organization whose mission is to build users' trust and confidence in the
 Internet.  For more information on ClickAction products and services, visit
 www.clickaction.com or call 800-473-3141.
 
 SOURCE  ClickAction, Inc.