Valassis Adopts New Look and Name to Better Reflect Image

Offers Marketers 'Connective Media(TM)' Solutions



Apr 03, 2001, 01:00 ET from Valassis Communications, Inc.

    LIVONIA, Mich., April 3 /PRNewswire/ -- Today, Valassis Communications,
 Inc. announced a name change, along with a new corporate logo.  Valassis
 Communications, Inc. is now Valassis (NYSE:   VCI).
     Valassis products and services differ from broadscale image advertising
 because they all have a call to action to the consumer, in addition to an
 advertising impression.  Valassis Connective Media TM Solutions deliver
 consumer messages, which provide incentive to try a brand or buy a brand.
 They establish and build relationships with consumers on behalf of Valassis
 clients, and any point in a product's life cycle.
     "An extensive survey of your clients showed that there is a lot of value
 in the name Valassis. We wanted to retain that," said Alan F. Schultz,
 chairman, president and CEO of Valassis.  "Our clients have a high regard for
 us, believe in our integrity level and know we deliver on our promises.  We
 want to maintain that trust and further build on these great relationships."
     Valassis connects people to brands through our wide range of marketing
 services programs offered to a variety of premier manufacturers and retailers.
 From mass, cluster targeted, to one-to-one communications, Valassis leads the
 industry in providing Connective Media(TM) solutions.  These include
 newspaper-delivered co-op and specialty inserts, advertising, product
 sampling, direct mail, direct-to-door, on-line promotions, customer
 relationship marketing programs, and consulting services -- all of which build
 relationships with consumers on behalf of a brand. Established in 1970,
 Valassis is headquartered in Livonia, Michigan, with printing and
 manufacturing facilities in Michigan, North Carolina, Kansas, and Mexico.
 Valassis subsidiaries and investments include Valassis of Canada, PreVision
 Marketing(R), LLC, Independent Delivery Services, Inc., Save.com LLC,
 Coupons.com, and Valassis Relationship Marketing Systems, LLC.  For additional
 information, visit the company website at http://www.valassis.com .
     Certain statements found on this press release constitute "forward-looking
 statements" within the meaning of the Private Securities Litigation Reform Act
 of 1995. Such forward-looking statements involve known and unknown risks and
 uncertainties and other factors which may cause the actual results,
 performance or achievements of the Company to be materially different from any
 future results, performance or achievements expressed or implied by such
 forward-looking statements.  Such factors include, among others, the
 following: a new competitor in the Company's core free-standing insert
 business and consequent price war; new technology that would make
 free-standing inserts less attractive; a shift in customer preference for
 different promotional materials, strategies or coupon delivery methods; the
 inability of material third parties upon which the Company relies to be Year
 2000 compliant in a timely manner; an increase in the Company's paper costs;
 or general business and economic conditions.  The Company disclaims any
 intention or obligation to update or revise any forward-looking statements,
 whether as a result of new information, future events or otherwise.
 
 

SOURCE Valassis Communications, Inc.
    LIVONIA, Mich., April 3 /PRNewswire/ -- Today, Valassis Communications,
 Inc. announced a name change, along with a new corporate logo.  Valassis
 Communications, Inc. is now Valassis (NYSE:   VCI).
     Valassis products and services differ from broadscale image advertising
 because they all have a call to action to the consumer, in addition to an
 advertising impression.  Valassis Connective Media TM Solutions deliver
 consumer messages, which provide incentive to try a brand or buy a brand.
 They establish and build relationships with consumers on behalf of Valassis
 clients, and any point in a product's life cycle.
     "An extensive survey of your clients showed that there is a lot of value
 in the name Valassis. We wanted to retain that," said Alan F. Schultz,
 chairman, president and CEO of Valassis.  "Our clients have a high regard for
 us, believe in our integrity level and know we deliver on our promises.  We
 want to maintain that trust and further build on these great relationships."
     Valassis connects people to brands through our wide range of marketing
 services programs offered to a variety of premier manufacturers and retailers.
 From mass, cluster targeted, to one-to-one communications, Valassis leads the
 industry in providing Connective Media(TM) solutions.  These include
 newspaper-delivered co-op and specialty inserts, advertising, product
 sampling, direct mail, direct-to-door, on-line promotions, customer
 relationship marketing programs, and consulting services -- all of which build
 relationships with consumers on behalf of a brand. Established in 1970,
 Valassis is headquartered in Livonia, Michigan, with printing and
 manufacturing facilities in Michigan, North Carolina, Kansas, and Mexico.
 Valassis subsidiaries and investments include Valassis of Canada, PreVision
 Marketing(R), LLC, Independent Delivery Services, Inc., Save.com LLC,
 Coupons.com, and Valassis Relationship Marketing Systems, LLC.  For additional
 information, visit the company website at http://www.valassis.com .
     Certain statements found on this press release constitute "forward-looking
 statements" within the meaning of the Private Securities Litigation Reform Act
 of 1995. Such forward-looking statements involve known and unknown risks and
 uncertainties and other factors which may cause the actual results,
 performance or achievements of the Company to be materially different from any
 future results, performance or achievements expressed or implied by such
 forward-looking statements.  Such factors include, among others, the
 following: a new competitor in the Company's core free-standing insert
 business and consequent price war; new technology that would make
 free-standing inserts less attractive; a shift in customer preference for
 different promotional materials, strategies or coupon delivery methods; the
 inability of material third parties upon which the Company relies to be Year
 2000 compliant in a timely manner; an increase in the Company's paper costs;
 or general business and economic conditions.  The Company disclaims any
 intention or obligation to update or revise any forward-looking statements,
 whether as a result of new information, future events or otherwise.
 
 SOURCE  Valassis Communications, Inc.