ValueVision and NBC to Team for Enhanced Television Initiatives; NBC's Enhanced Broadcast Group Now Employed by ValueVision

ValueVision to Be Preferred Provider of Interactive Enhancements and Commerce

Fulfillment Services for NBC; VVTV To Sell Products on Interactive Television

Platforms



Apr 02, 2001, 01:00 ET from ValueVision International, Inc.

    MINNEAPOLIS, April 2 /PRNewswire/ --
     ValueVision International, Inc. (Nasdaq:   VVTV), a leading national
 shopping network, today announced an agreement with NBC to work together on
 enhanced television initiatives.
     As part of the agreement, ValueVision has assumed responsibility for NBC's
 Enhanced Broadcast Group and all members of the Group will now be ValueVision
 employees.  (See "Jonathan Boltax Named Vice President, ValueVision Enhanced
 Broadcast Technologies," also released today.)  The new ValueVision Enhanced
 Broadcast Technologies Group will continue to produce interactive television
 enhancements for NBC as part of an agreement between the two companies.
 Financial terms of the agreement were not disclosed.
     ValueVision already has ongoing developments related to live Web
 simulcasts and converged auctions.  With the addition of this initiative,
 ValueVision will be positioned as a leading developer and provider of enhanced
 technologies for television networks, addressing the expansion of interactive
 TV commerce.  Taking over the Enhanced Broadcasting Group's capabilities will
 also enable ValueVision to participate in and exploit interactive TV and
 t-commerce initiatives across a broad spectrum of enhanced TV platforms, such
 as WINK, AOLTV, WebTV and UltimateTV, allowing VVTV viewers to purchase
 products by the click of their remote.
     NBC interactive television initiatives which will continue to be supported
 under the terms of this agreement include CNBC, the DirecTV Virtual Channel,
 The Tonight Show With Jay Leno, Saturday Night Live, TNBC, USGA Events, The
 French Open, American Century Golf Championship, LPGA Events, Notre Dame
 Football and the PGA on the Wink platform and TNBC on WebTV and UltimateTV.
 In addition, NBC and ValueVision have also agreed to jointly explore future
 enhanced and interactive TV opportunities.
     "This group of enhanced broadcast professionals is one of the best in the
 industry, and marrying their expertise with ValueVision's merchandising and
 fulfillment capabilities is a big win for both ValueVision and NBC," said
 Carla Sinatra, Vice President, Business Development, NBC Digital Media.
     "We are thrilled about assuming responsibility for NBC's Enhanced
 Broadcast Group, which takes our skill-set to a new level," said Kevin Hanson,
 SVP and CTO of ValueVision.  "This dedicated approach is a natural extension
 of our existing e-commerce and TV programming strategies. Together, we will
 pave a strategic path to exploit enhanced and interactive TV commerce
 opportunities as well as provide consumers with more ways to make retail
 purchases directly from their TV sets."
 
     About ValueVision International
     ValueVision International, Inc. is a next generation home shopping company
 leveraging its traditional home shopping network, which will be rebranded as
 ShopNBC later this year, to capitalize on the convergence of television, the
 computer, and commerce.  As the nation's third largest and fastest growing
 home shopping network, ValueVision has an operating strategy that incorporates
 television home shopping, programming sales, fulfillment services, and
 e-commerce.  Additionally, ValueVision television is broadcast 24 hours a day,
 365 days a year and is unique by having its programming simulcast live on its
 Internet site.  As of January 31, 2001, the Company broadcasts into
 approximately 43 million cable/satellite households.  The ValueVision
 Television Network is available on DirecTV channel 370, Dish Network channel
 228, or call your local cable operator for the channel in your area.  Also, GE
 Equity and NBC own approximately 40% of ValueVision.  For more information,
 please see the Company's Web site ( http://www.vvtv.com ).
 
     ValueVision International Safe Harbor
     This release contains certain "forward-looking statements" within the
 meaning of the Private Securities Litigation Reform Act of 1995.  These
 statements are based on management's current expectations and are accordingly
 subject to uncertainty and changes in circumstances.  Actual results may vary
 materially from the expectations contained herein due to various important
 factors, including (but not limited to):  consumer spending and debt levels;
 interest rates; competitive pressures on sales, pricing and gross profit
 margins; the level of cable distribution for the Company's programming; the
 success of the Company's e-commerce and rebranding initiatives; the
 performance of its equity investments; the success of its strategic alliances
 and relationships; the performance of the Ralph Lauren Media venture; the
 ability of the Company to manage its operating expenses successfully; risks
 associated with acquisitions; changes in governmental or regulatory
 requirements; litigation or governmental proceedings affecting the Company's
 operations; and the ability of the Company to obtain and retain key executives
 and employees.  More detailed information about those factors is set forth in
 the Company's filings with the Securities and Exchange Commission, including
 the Company's annual report on Form 10-K, quarterly reports on Form 10-Q, and
 current reports on Form 8-K.  The Company is under no obligation (and
 expressly disclaims any such obligation to) update or alter its
 forward-looking statements whether as a result of new information, future
 events or otherwise.
 
 

SOURCE ValueVision International, Inc.
    MINNEAPOLIS, April 2 /PRNewswire/ --
     ValueVision International, Inc. (Nasdaq:   VVTV), a leading national
 shopping network, today announced an agreement with NBC to work together on
 enhanced television initiatives.
     As part of the agreement, ValueVision has assumed responsibility for NBC's
 Enhanced Broadcast Group and all members of the Group will now be ValueVision
 employees.  (See "Jonathan Boltax Named Vice President, ValueVision Enhanced
 Broadcast Technologies," also released today.)  The new ValueVision Enhanced
 Broadcast Technologies Group will continue to produce interactive television
 enhancements for NBC as part of an agreement between the two companies.
 Financial terms of the agreement were not disclosed.
     ValueVision already has ongoing developments related to live Web
 simulcasts and converged auctions.  With the addition of this initiative,
 ValueVision will be positioned as a leading developer and provider of enhanced
 technologies for television networks, addressing the expansion of interactive
 TV commerce.  Taking over the Enhanced Broadcasting Group's capabilities will
 also enable ValueVision to participate in and exploit interactive TV and
 t-commerce initiatives across a broad spectrum of enhanced TV platforms, such
 as WINK, AOLTV, WebTV and UltimateTV, allowing VVTV viewers to purchase
 products by the click of their remote.
     NBC interactive television initiatives which will continue to be supported
 under the terms of this agreement include CNBC, the DirecTV Virtual Channel,
 The Tonight Show With Jay Leno, Saturday Night Live, TNBC, USGA Events, The
 French Open, American Century Golf Championship, LPGA Events, Notre Dame
 Football and the PGA on the Wink platform and TNBC on WebTV and UltimateTV.
 In addition, NBC and ValueVision have also agreed to jointly explore future
 enhanced and interactive TV opportunities.
     "This group of enhanced broadcast professionals is one of the best in the
 industry, and marrying their expertise with ValueVision's merchandising and
 fulfillment capabilities is a big win for both ValueVision and NBC," said
 Carla Sinatra, Vice President, Business Development, NBC Digital Media.
     "We are thrilled about assuming responsibility for NBC's Enhanced
 Broadcast Group, which takes our skill-set to a new level," said Kevin Hanson,
 SVP and CTO of ValueVision.  "This dedicated approach is a natural extension
 of our existing e-commerce and TV programming strategies. Together, we will
 pave a strategic path to exploit enhanced and interactive TV commerce
 opportunities as well as provide consumers with more ways to make retail
 purchases directly from their TV sets."
 
     About ValueVision International
     ValueVision International, Inc. is a next generation home shopping company
 leveraging its traditional home shopping network, which will be rebranded as
 ShopNBC later this year, to capitalize on the convergence of television, the
 computer, and commerce.  As the nation's third largest and fastest growing
 home shopping network, ValueVision has an operating strategy that incorporates
 television home shopping, programming sales, fulfillment services, and
 e-commerce.  Additionally, ValueVision television is broadcast 24 hours a day,
 365 days a year and is unique by having its programming simulcast live on its
 Internet site.  As of January 31, 2001, the Company broadcasts into
 approximately 43 million cable/satellite households.  The ValueVision
 Television Network is available on DirecTV channel 370, Dish Network channel
 228, or call your local cable operator for the channel in your area.  Also, GE
 Equity and NBC own approximately 40% of ValueVision.  For more information,
 please see the Company's Web site ( http://www.vvtv.com ).
 
     ValueVision International Safe Harbor
     This release contains certain "forward-looking statements" within the
 meaning of the Private Securities Litigation Reform Act of 1995.  These
 statements are based on management's current expectations and are accordingly
 subject to uncertainty and changes in circumstances.  Actual results may vary
 materially from the expectations contained herein due to various important
 factors, including (but not limited to):  consumer spending and debt levels;
 interest rates; competitive pressures on sales, pricing and gross profit
 margins; the level of cable distribution for the Company's programming; the
 success of the Company's e-commerce and rebranding initiatives; the
 performance of its equity investments; the success of its strategic alliances
 and relationships; the performance of the Ralph Lauren Media venture; the
 ability of the Company to manage its operating expenses successfully; risks
 associated with acquisitions; changes in governmental or regulatory
 requirements; litigation or governmental proceedings affecting the Company's
 operations; and the ability of the Company to obtain and retain key executives
 and employees.  More detailed information about those factors is set forth in
 the Company's filings with the Securities and Exchange Commission, including
 the Company's annual report on Form 10-K, quarterly reports on Form 10-Q, and
 current reports on Form 8-K.  The Company is under no obligation (and
 expressly disclaims any such obligation to) update or alter its
 forward-looking statements whether as a result of new information, future
 events or otherwise.
 
 SOURCE  ValueVision International, Inc.