Vapor Communications Unveils New Form of Communication: Aromatic Messaging Application, Platform, and Device

May 06, 2014, 12:00 ET from Vapor Communications

CAMBRIDGE, Mass., May 6, 2014 /PRNewswire/ -- Today, Vapor Communications – a technology company with offices in Cambridge, Massachusetts and Paris, France – launches, a platform for scent messaging aimed to permit consumers to combine aromatic content with text, image, and audio content in mobile messaging, online retail, entertainment, and other electronic communication. Over the next year, this new communication platform will evolve to allow users to send and receive scent-infused messages and ultimately transform the way we communicate. The platform is built for the oPhone, the company's proprietary technology-designed device to generate complex aroma signals in rapid succession without lingering aromatic clouds, similar to the function of a standard telephone in its delivery of audio information. In June, Vapor Communications will launch the first scent-based mobile messaging platform for iPhone users worldwide.

Starting June 17th, oSnap, the company's iPhone application, will allow users to tag photographs with over 300,000 unique scents, send and receive these scent-tagged images electronically as oNotes via email, Facebook, Twitter and other.  Paired by Bluetooth with the oPhone, iPhone users of oSnap will be able to aromatically experience oNotes.  In the first months following launch of oSnap, users will be able to experience the oPhone by visiting oPhone hotspots, initially located in Paris, France and Cambridge, Massachusetts, with more hotspots to come. Eventually users will be able to share and experience oNotes anywhere with the oPhone.

Led by scientist and Harvard University & Wyss Institute Professor David Edwards, with co-inventor and former Harvard University student, Rachel Field, the scent-based messaging platform will work as follows: Users will obtain the mobile-messaging app oSnap in the Apple Store and download onto their iPhones for free; they will then be able to snap a photograph and tag any object in the photograph with a scent; creation of the scent will be facilitated by a scrolling window that presents up to 32 unique scents of which users can choose from one to eight, resulting in over 300,000 combinations; users will then be able to name the scent-tagged image and send it electronically to friends.  Upon receiving a scent-tagged oNote, users can tap the oNote and be directed to, where they will see the image and associated scents.  If users possess an iPhone, they will be able to download their aromatic messages via an oPhone and smell the scents.

"One day fairly soon, any user of a mobile phone, anywhere, will not only be able to receive a scent message, invoking a memory, a culinary pleasure, or peace of mind, but quickly send another back, similar to how we exchange audio information today with friends around the world.  The upcoming summer experience is just the start," said David Edwards, founder and CEO of Vapor Communications.

The company will demonstrate the first commercial oPhone from June 19 to July 31 in the first public hotspot for daily use in David Edwards' cultural creation center, Le Laboratoire, in Paris, France. Other hotspots will appear at Cafe Coutume, a leader in specialty coffee in Paris, on rue Babylone.  With the opening of Le Laboratoire in Cambridge, Massachusetts in the fall of 2014, users in the US will be able to experience the oPhone in Cambridge, Massachusetts.

From June 17 to July 31, the company will pre-sale on Indiegogo the first commercial oPhone, to be produced and delivered in early 2015, for a retail price of $149 (a 25% discount on ultimate sale price of the oPhone of $199).

"If today a picture is worth a thousand words," says Todd Dagres, angel investor in the company and founder of Spark Capital, "tomorrow a scent could be worth a thousand pictures.  It is exciting to imagine how the emotional response to a message is magnified by tapping into one's sense of smell.  Consider the difference between seeing a picture of a cup of coffee and smelling the coffee. "

About Vapor Communications 
Vapor Communications was founded in September 2013 by David Edwards with his students Rachel Field and Amy Yin, the designers Baptiste Vial and Laurent Milon, and the creative team at Le Laboratoire in Paris.  The Company intends to bring scent messaging to mobile phone users wherever aroma matters, for health and memory, self-expression and entertainment, travel and the marketing of aromatic content online. The Company will partner with leading corporations to diversify the range of aroma delivery systems and bring scent-based messaging to users and industries around the world.  

About David Edwards 
David Edwards is Harvard Professor of Idea Translation in the School of Engineering and Applied Sciences, Wyss Institute Faculty Member, founder of Le Laboratoire Paris, and Le Laboratoire Cambridge, and the inventor of food and sensorial innovations, including WikiFoods, and drug and vaccine technologies related to the delivery of drugs and vaccines to the lungs to eliminate injections.  He is a member of the National Academies of Engineering in USA and France, a member of the National Academy of Inventors (USA), and a Chevalier des Arts et des Lettres of the French Ministry of Culture. He is the author of many articles, patents, and books of fiction and nonfiction.

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SOURCE Vapor Communications