MANCHESTER, N.H., March 4, 2013 /PRNewswire/ -- Velcro Industries was named one of the world's most effective rebrands in the 2013 REBRAND 100® Global Awards. This recognition is the highest recognition for excellence in brand repositioning, and is the first, only, and most-respected global program of its kind. Velcro Industries' rebrand of the company both internally and externally encompasses their ongoing commitment to innovation. With their new tagline, 'There Is Only One,' Velcro Industries is asserting both its heritage and position in the marketplace as a global innovator in fastening solutions.
"Telling a 'sticky' story is and always will be what great branding is about. This year's REBRAND 100 winners did so with smarts, creative flare and style." said 2013 juror Allen Adamson, Managing Director, Landor. Each year, an international panel of industry experts convenes to jury this annual competition, reviewing imagery, written summaries, and supporting elements that showcase integration of video, various forms of interactivity, social media and mobile engagement.
All rebrands launched between January 2010 and September 2012, regardless of size and scale from around the world, were eligible to compete. Emphasis was on executed strategy that made an emotional connection and met strategic objectives with relevance to current audiences and prospects.
The 2013 winners represented over 33 countries and 35 industries. They ranged from Alzheimer's Australia to Starbucks, Hewlett-Packard, Organic Farm in China, and Kellogg's. Some consulting firms involved in the work were Interbrand, FutureBrand, Brand Union, Lippincott, Cossette, and MetaDesign.
About Velcro Industries
Velcro Industries together comprise a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. With more than 50 years of experience, Velcro Industries is proud of their heritage in innovation. Velcro Industries B.V. owns over 300 active patents and numerous trademarks, including the VELCRO® mark which is registered throughout the world. Velcro Industries offer global resources for world-class solutions, with manufacturing locations in Spain, the United States, Canada, Mexico, and China and sales offices around the world. "Like" VELCRO® Brand on Facebook: http://www.facebook.com/velcrobrand or visit www.velcro.com/business for more information.
About REBRAND™ and the REBRAND 100® Global Awards:
REBRAND™ is the world's leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2013 winners showcase is at www.rebrand.com.
SOURCE Velcro Industries