Veripost Adds Five Top Companies as Channel Partners, Becoming Industry Standard for E-Mail Change of Address

Majority of e-mail marketing service providers have chosen Veripost as the

e-mail change of address solution to help boost customer retention



Apr 25, 2001, 01:00 ET from Veripost

    SUPERIOR, Colo., April 25 /PRNewswire/ -- Veripost, the provider of the
 most comprehensive solution to the growing issue of e-mail address changes,
 today announced the addition of five channel partners that will use Veripost
 to update changed e-mail addresses for their client bases.  Through the
 addition of these companies, Veripost is now the e-mail change of address
 provider of choice for the majority of leading e-mail marketing service
 providers.
     The new members of the Veripost Partner Network are Innovyx (a Rapp
 Collins Worldwide company), Netcentives, Responsys, Socketware (makers of
 Accucast) and Xpedite.  These companies join nine existing Veripost channel
 partners - Acxiom, American List Counsel, Bigfoot Interactive, CheetahMail,
 Digital Impact, directmedia.com, Impower, MessageMedia and Xchange.
     "As we continue to add market leaders, the Veripost Network becomes more
 and more valuable to both registered consumers and businesses in the network,"
 said Eric Kirby, president and CEO of Veripost. "Our superior solution, ease-
 of-use and permission standards have made us the solution of choice among
 industry leaders.  The strength of our Partner Network will allow us to
 quickly scale our solution."
     As e-mail addresses change at a rate of more than 30 percent per year,
 companies are losing track of valued customers.  Retaining those customers by
 updating changed e-mail addresses offers businesses an easy way to boost
 profits.
     "With an estimated 100 million e-mail addresses changing worldwide each
 year, we needed a reliable solution for keeping our clients in touch with
 their customers," said Kevin Johnson, senior vice president of e-mail
 marketing and client services for Netcentives. "It's clear that the use of e-
 mail as a primary communication medium is continuing to grow at a rapid rate,
 and this will make Veripost's solution more and more valuable to both
 businesses and consumers in the future."
 
     How the Veripost System Works for Consumers
     The Veripost system helps reconnect consumers with personal contacts and
 online relationships.  To provide contacts with updated e-mail information,
 consumers need only register their old and new e-mail addresses at
 www.veripost.net or through participating companies' websites.  The
 registration process is fast, free and as easy as entering old and new e-mail
 addresses.  Upon verification of the e-mail address change, the new e-mail
 address is then accessible by contacts in search of the new address.
     When an inactive e-mail is discovered by businesses or personal contacts,
 Veripost will provide a new address upon receiving permission from the e-mail
 user.  At the time of registration, each consumer chooses a preferred level of
 permission that determines how updates are handled.
     "We recognize that the e-mail change of address issue is an important one
 to solve for our clients, but to do so it must also resonate with consumers,"
 says Michael Pridemore, CEO of Socketware.  "Veripost's solution hinges on
 consumer permission and ease of use, which should lead to a fast consumer
 adoption rate."
 
     How the Veripost System Works for Businesses
     Veripost has created a network of the largest and most successful
 companies that use e-mail to communicate with customers. This network serves
 as the base for the Veripost e-mail change of address system, allowing members
 to effectively share updated addresses as permitted by consumers. Network
 partners provide Veripost with undeliverable e-mail addresses.  If Veripost
 has a new address for the undeliverable e-mail -- and permission from the
 individual -- the new address is provided to the partner.
     Veripost channel partners provide this e-mail change of address service to
 businesses for which they provide e-mail messaging and other data solutions.
 The integration process is minimal, simply requiring the addition of a
 Veripost registration mechanism on a change of address page or other portion
 of the site.
     "The need for this solution, coupled with the ease of integration with
 Responsys Interact(TM), made it easy for us to select Veripost as our e-mail
 change of address service provider," says Rich Clayton, vice president of
 product marketing for Responsys.  "By integrating Veripost with the
 Responsys(R) platform, our customers will stay connected to their most valued
 asset -- the customer."
 
     About Veripost
     Veripost provides the most comprehensive solution to the growing issue of
 e-mail address changes through its leading-edge service that will -- at no
 cost to consumers -- provide updates for the millions of e-mail address that
 change annually.  Based in Superior, Colo. (near Boulder), the company is
 backed by investors including SOFTBANK Venture Capital, JUMP Investors and
 leading entrepreneurs. Veripost is led by an experienced management team with
 extensive backgrounds in the Internet and e-mail communications industry. For
 more information, visit the company's website at www.veripost.net .
 
     About New Veripost Partner Network Members
     Innovyx Inc.
     Innovyx is a leading provider of one-to-one e-mail marketing solutions
 that enable business professionals to create, deliver and analyze direct
 marketing campaigns and customer communications programs. The company provides
 a complete e-mail marketing offering, including subscriber acquisition;
 creative execution; delivery and response management; program data hosting and
 analytics; and permission management. Its proprietary e-mail marketing
 platform, Dialogue 1to1, enables extensive testing and optimized delivery of
 richly customized e-mail campaigns using a wide range of content formats,
 including HTML and rich media. Dialogue 1to1 is used by a growing list of
 companies including Microsoft, Disney, Sony, Adobe, SBC, Mead Johnson, Isuzu,
 and Mercedes Benz. Innovyx is a Rapp Collins Worldwide company, and a member
 of the Omnicom Group (NYSE:   OMC).
 
     Netcentives Inc.
     San Francisco-based Netcentives Inc., a leading provider of loyalty
 solutions, delivers a broad suite of relationship marketing technology and
 services including business, consumer and employee loyalty programs,
 customized email marketing and consulting services. With a global customer
 base of more than 200 companies and 50 million managed relationships,
 Netcentives' patented business processes and scalable technology
 infrastructure provide clients with the power and flexibility to drive
 enduring customer relationships both online and offline.
 
     Responsys, Inc.
     Responsys, Inc., is a pioneer in the optimized interactive marketing
 movement, providing enterprises with the ability to have personalized web
 interactions with customers. Responsys is the first -- and only -- company to
 integrate comprehensive customer data analysis and management systems with
 powerful, targeted customer interaction systems. This unique combination
 delivers superior marketing return on investment by allowing enterprises to
 adapt and optimize their online customer interactions in real-time, based on
 the most current customer data. More than 260 customers, including Avery
 Dennison, Chadwick's of Boston, CNNSI.com, Lands' End, MuseumCompany.com and
 VeriSign integrate the Responsys(R) solution into their overall e-commerce
 strategy. Privately held, Responsys is based in Palo Alto, Calif., with
 additional offices in Portland, Oregon, and London, England. The company is
 backed by investors including Accel Partners, Foundation Capital, Redpoint
 Ventures, and Sigma Partners. The company is TRUSTe certified. For more
 information, visit www.responsys.com , e-mail info@responsys.com , or call
 (888) 219-7150.
 
     Socketware, Inc.
     Founded in 1997, Socketware is a software solutions provider specializing
 in Internet messaging products and services. Socketware's product, Accucast,
 is a powerful campaign management solution that enables organizations to
 launch permission-based e-mail marketing campaigns that generate high response
 rates, increase revenue and build strong customer relationships. Socketware
 customers include Delta Air Lines, Swell.com, Swissotel, Futurestep, Inc., and
 BellSouth.
 
     Xpedite
     Xpedite ( www.xpedite.com ) is a global leader in multimedia information
 distribution and a business unit of Ptek Holdings, Inc. (Nasdaq:   PTEK). The
 company offers a full range of electronic-, voice-, and fax-based information
 distribution and data messaging services using the company's worldwide
 network. Xpedite processes up to eight million messages a day, and was cited
 by IDC as the worldwide leader in fax services.  The company's
 messageREACH(SM) ( www.messagereach.com ) service offers the most robust
 outsourced e-mail applications available, providing control, tracking,
 security, personalization and automated administration for high volume e-mail
 distribution.  Xpedite's diverse client base includes such industry leaders as
 Boeing, Bank One, Marriott, Merck, Xerox, Chase Manhattan, as well as 40% of
 the Fortune 500 companies. Xpedite has sales offices in 30 locations
 throughout the United States and 25 international offices, including Tokyo,
 London, Sydney, Seoul, Singapore, Brussels, Munich and Paris.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X82848937
 
 

SOURCE Veripost
    SUPERIOR, Colo., April 25 /PRNewswire/ -- Veripost, the provider of the
 most comprehensive solution to the growing issue of e-mail address changes,
 today announced the addition of five channel partners that will use Veripost
 to update changed e-mail addresses for their client bases.  Through the
 addition of these companies, Veripost is now the e-mail change of address
 provider of choice for the majority of leading e-mail marketing service
 providers.
     The new members of the Veripost Partner Network are Innovyx (a Rapp
 Collins Worldwide company), Netcentives, Responsys, Socketware (makers of
 Accucast) and Xpedite.  These companies join nine existing Veripost channel
 partners - Acxiom, American List Counsel, Bigfoot Interactive, CheetahMail,
 Digital Impact, directmedia.com, Impower, MessageMedia and Xchange.
     "As we continue to add market leaders, the Veripost Network becomes more
 and more valuable to both registered consumers and businesses in the network,"
 said Eric Kirby, president and CEO of Veripost. "Our superior solution, ease-
 of-use and permission standards have made us the solution of choice among
 industry leaders.  The strength of our Partner Network will allow us to
 quickly scale our solution."
     As e-mail addresses change at a rate of more than 30 percent per year,
 companies are losing track of valued customers.  Retaining those customers by
 updating changed e-mail addresses offers businesses an easy way to boost
 profits.
     "With an estimated 100 million e-mail addresses changing worldwide each
 year, we needed a reliable solution for keeping our clients in touch with
 their customers," said Kevin Johnson, senior vice president of e-mail
 marketing and client services for Netcentives. "It's clear that the use of e-
 mail as a primary communication medium is continuing to grow at a rapid rate,
 and this will make Veripost's solution more and more valuable to both
 businesses and consumers in the future."
 
     How the Veripost System Works for Consumers
     The Veripost system helps reconnect consumers with personal contacts and
 online relationships.  To provide contacts with updated e-mail information,
 consumers need only register their old and new e-mail addresses at
 www.veripost.net or through participating companies' websites.  The
 registration process is fast, free and as easy as entering old and new e-mail
 addresses.  Upon verification of the e-mail address change, the new e-mail
 address is then accessible by contacts in search of the new address.
     When an inactive e-mail is discovered by businesses or personal contacts,
 Veripost will provide a new address upon receiving permission from the e-mail
 user.  At the time of registration, each consumer chooses a preferred level of
 permission that determines how updates are handled.
     "We recognize that the e-mail change of address issue is an important one
 to solve for our clients, but to do so it must also resonate with consumers,"
 says Michael Pridemore, CEO of Socketware.  "Veripost's solution hinges on
 consumer permission and ease of use, which should lead to a fast consumer
 adoption rate."
 
     How the Veripost System Works for Businesses
     Veripost has created a network of the largest and most successful
 companies that use e-mail to communicate with customers. This network serves
 as the base for the Veripost e-mail change of address system, allowing members
 to effectively share updated addresses as permitted by consumers. Network
 partners provide Veripost with undeliverable e-mail addresses.  If Veripost
 has a new address for the undeliverable e-mail -- and permission from the
 individual -- the new address is provided to the partner.
     Veripost channel partners provide this e-mail change of address service to
 businesses for which they provide e-mail messaging and other data solutions.
 The integration process is minimal, simply requiring the addition of a
 Veripost registration mechanism on a change of address page or other portion
 of the site.
     "The need for this solution, coupled with the ease of integration with
 Responsys Interact(TM), made it easy for us to select Veripost as our e-mail
 change of address service provider," says Rich Clayton, vice president of
 product marketing for Responsys.  "By integrating Veripost with the
 Responsys(R) platform, our customers will stay connected to their most valued
 asset -- the customer."
 
     About Veripost
     Veripost provides the most comprehensive solution to the growing issue of
 e-mail address changes through its leading-edge service that will -- at no
 cost to consumers -- provide updates for the millions of e-mail address that
 change annually.  Based in Superior, Colo. (near Boulder), the company is
 backed by investors including SOFTBANK Venture Capital, JUMP Investors and
 leading entrepreneurs. Veripost is led by an experienced management team with
 extensive backgrounds in the Internet and e-mail communications industry. For
 more information, visit the company's website at www.veripost.net .
 
     About New Veripost Partner Network Members
     Innovyx Inc.
     Innovyx is a leading provider of one-to-one e-mail marketing solutions
 that enable business professionals to create, deliver and analyze direct
 marketing campaigns and customer communications programs. The company provides
 a complete e-mail marketing offering, including subscriber acquisition;
 creative execution; delivery and response management; program data hosting and
 analytics; and permission management. Its proprietary e-mail marketing
 platform, Dialogue 1to1, enables extensive testing and optimized delivery of
 richly customized e-mail campaigns using a wide range of content formats,
 including HTML and rich media. Dialogue 1to1 is used by a growing list of
 companies including Microsoft, Disney, Sony, Adobe, SBC, Mead Johnson, Isuzu,
 and Mercedes Benz. Innovyx is a Rapp Collins Worldwide company, and a member
 of the Omnicom Group (NYSE:   OMC).
 
     Netcentives Inc.
     San Francisco-based Netcentives Inc., a leading provider of loyalty
 solutions, delivers a broad suite of relationship marketing technology and
 services including business, consumer and employee loyalty programs,
 customized email marketing and consulting services. With a global customer
 base of more than 200 companies and 50 million managed relationships,
 Netcentives' patented business processes and scalable technology
 infrastructure provide clients with the power and flexibility to drive
 enduring customer relationships both online and offline.
 
     Responsys, Inc.
     Responsys, Inc., is a pioneer in the optimized interactive marketing
 movement, providing enterprises with the ability to have personalized web
 interactions with customers. Responsys is the first -- and only -- company to
 integrate comprehensive customer data analysis and management systems with
 powerful, targeted customer interaction systems. This unique combination
 delivers superior marketing return on investment by allowing enterprises to
 adapt and optimize their online customer interactions in real-time, based on
 the most current customer data. More than 260 customers, including Avery
 Dennison, Chadwick's of Boston, CNNSI.com, Lands' End, MuseumCompany.com and
 VeriSign integrate the Responsys(R) solution into their overall e-commerce
 strategy. Privately held, Responsys is based in Palo Alto, Calif., with
 additional offices in Portland, Oregon, and London, England. The company is
 backed by investors including Accel Partners, Foundation Capital, Redpoint
 Ventures, and Sigma Partners. The company is TRUSTe certified. For more
 information, visit www.responsys.com , e-mail info@responsys.com , or call
 (888) 219-7150.
 
     Socketware, Inc.
     Founded in 1997, Socketware is a software solutions provider specializing
 in Internet messaging products and services. Socketware's product, Accucast,
 is a powerful campaign management solution that enables organizations to
 launch permission-based e-mail marketing campaigns that generate high response
 rates, increase revenue and build strong customer relationships. Socketware
 customers include Delta Air Lines, Swell.com, Swissotel, Futurestep, Inc., and
 BellSouth.
 
     Xpedite
     Xpedite ( www.xpedite.com ) is a global leader in multimedia information
 distribution and a business unit of Ptek Holdings, Inc. (Nasdaq:   PTEK). The
 company offers a full range of electronic-, voice-, and fax-based information
 distribution and data messaging services using the company's worldwide
 network. Xpedite processes up to eight million messages a day, and was cited
 by IDC as the worldwide leader in fax services.  The company's
 messageREACH(SM) ( www.messagereach.com ) service offers the most robust
 outsourced e-mail applications available, providing control, tracking,
 security, personalization and automated administration for high volume e-mail
 distribution.  Xpedite's diverse client base includes such industry leaders as
 Boeing, Bank One, Marriott, Merck, Xerox, Chase Manhattan, as well as 40% of
 the Fortune 500 companies. Xpedite has sales offices in 30 locations
 throughout the United States and 25 international offices, including Tokyo,
 London, Sydney, Seoul, Singapore, Brussels, Munich and Paris.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X82848937
 
 SOURCE  Veripost

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