Verizon Amplifies Customer Outreach With Hot New IMAX(R) Rock Concert Movie

Sponsorship of Concert Documentary Brings

Exclusive Soundtrack CD to Verizon Customers



Apr 24, 2001, 01:00 ET from Verizon Communications

    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- It's the
 high-hat cymbal crash heard 'round the country, and the echo begins this week
 as Verizon launches a consumer marketing promotion tied to its sponsorship of
 the new IMAX film, "ALL ACCESS: Front Row. Backstage. LIVE! Presented by
 CERTS(R)," produced by Ideal Entertainment.
     The movie, which debuted to great reviews this month and is currently
 playing across the country, features an IMAX giant screen, surround-sound view
 of some of today's leading music legends and contemporary rock stars in
 concert, behind the scenes and in conversations about their artistry and
 influences.
     "By sponsoring this film and building a sales promotion around the
 exclusive enhanced CD, Verizon will showcase our brand and our consumer
 service packages in an energetic and contemporary way," said Frank Kinder,
 Verizon vice president of consumer marketing.
     More than 25 million customers will be receiving direct mail and bill
 inserts from Verizon in the coming weeks, offering them a free, exclusive
 soundtrack CD if they purchase one of several service packages.  The enhanced
 CD includes seven music tracks and one video track by artists such as Sting,
 George Clinton, Mary J. Blige, Sheryl Crow, B.B. King, Macy Gray and Moby.
     Television advertising in key markets, geared around the sponsorship and
 the CD offer, begins in May.  Additional promotions will be tied to Verizon's
 sponsorship of the Lifestyle pages of the bet.com Web site, as well as various
 broadcast venues, and will involve movie ticket giveaways and other collateral
 items.  In-theater promotions also are planned, including a Verizon featurette
 to be screened at the conclusion of the film.
     "Verizon has bundled products and services in ways that provide customers
 with meaningful solutions to their telecommunications needs, thus helping them
 manage their lives better and more easily," said Kinder.  "This summer, we're
 also offering customers additional savings on Verizon Online high-speed DSL
 (digital subscriber line) and dial-up Internet access, long-distance calling
 in states where we provide the service, Home Voice Mail and discounts on
 additional lines -- a tool computer users find invaluable.
     "We think the IMAX sponsorship will increase the visibility of these
 offers, while exposing our customers to a great movie experience," he said.
     "IMAX consistently delivers an experience that audiences can never achieve
 on their own," said Michelle Hagen, vice president of Worldwide Film
 Marketing, IMAX Corp.  "The association with Verizon once again fulfills this
 expectation by offering customers an exclusive enhanced CD that they cannot
 purchase in stores.  The combined amount of support from Verizon and CERTS(R)
 for ALL ACCESS is unprecedented and will only heighten the excitement
 surrounding the launch of the film and its future."
     Verizon is launching new consumer package offers this month.  The company
 already has had great success with its first quarter advertising campaign,
 which is increasing sales of packages that include various combinations of
 local calling, directory assistance and call management features like Caller
 ID, Three-Way Calling, Call Waiting, Call Forwarding and others.  During these
 promotions, customers get additional savings on the new services when they are
 ordered at the same time as a package.
     IMAX Corporation and its subsidiaries comprise one of the world's leading
 entertainment technology companies, with particular emphasis on film and
 digital imaging technologies, including giant-screen images, 3D presentations,
 digital post-production and digital projection.  There were more than 220 IMAX
 theatres operating in 28 countries around the world as of September 30, 2000.
 IMAX's subsidiaries include Digital Projection International, whose primary
 business is the design and manufacture of high-end digital image delivery
 devices, Sonics Associates, a designer and manufacturer of high-end sound
 systems and DKP/70MM Inc., award-winning specialists in image quality control
 and post-production.  IMAX Corporation is a publicly traded company listed on
 both the Toronto and Nasdaq stock exchanges.  More information on the Company
 can be found at http://www.imax.com.
     Ideal Entertainment produces mainstream entertainment for motion pictures,
 TV, music, merchandising and the Internet.  Principal Jon Shapiro was
 executive producer of the $200 million grossing film, Richie Rich, starring
 Macaulay Culkin, for Warner Bros., and is Producer of Universal Pictures'
 forthcoming Curious George, a live-action feature based on the classic
 children's books. Partner Peter Shapiro is owner of the world-renowned live
 music venue, Wetlands, in New York City, and co-founder of GreenOrder.COM, a
 new Internet venture for institutional procurement of environmentally friendly
 products.
     Kobin Enterprises Ltd. is a full service global entertainment and sports
 marketing agency that specializes in creating high impact/breakthrough sales
 promotions with strategically targeted program initiatives.  With a full
 service office in New York City, the company's principals, Alyse M. Kobin and
 Sharon Tracy are recognized as among the most innovative and progressive in
 the world of entertainment and sports marketing.
     Verizon Communications (NYSE:   VZ) is one of the world's leading providers
 of communications services. Verizon companies are the largest providers of
 wireline and wireless communications in the United States, with nearly
 109 million access line equivalents and more than 27.5 million wireless
 customers. Verizon is also the largest directory publisher in the world.  A
 Fortune 10 company with approximately $65 billion in 2000 revenues and more
 than 260,000 employees, Verizon's global presence extends to more than
 40 countries in the Americas, Europe, Asia and the Pacific.  For more
 information on Verizon, visit http://www.verizon.com.
 
     ON THE INTERNET:  Verizon news releases, executive speeches and
 biographies, news media contacts and other information are available at
 Verizon's News Center on the World Wide Web (http://www.verizon.com/news).  To
 receive news releases by email, visit the News Center and register for
 personalized automatic delivery of Verizon news releases.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X02811544
 
 

SOURCE Verizon Communications
    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- It's the
 high-hat cymbal crash heard 'round the country, and the echo begins this week
 as Verizon launches a consumer marketing promotion tied to its sponsorship of
 the new IMAX film, "ALL ACCESS: Front Row. Backstage. LIVE! Presented by
 CERTS(R)," produced by Ideal Entertainment.
     The movie, which debuted to great reviews this month and is currently
 playing across the country, features an IMAX giant screen, surround-sound view
 of some of today's leading music legends and contemporary rock stars in
 concert, behind the scenes and in conversations about their artistry and
 influences.
     "By sponsoring this film and building a sales promotion around the
 exclusive enhanced CD, Verizon will showcase our brand and our consumer
 service packages in an energetic and contemporary way," said Frank Kinder,
 Verizon vice president of consumer marketing.
     More than 25 million customers will be receiving direct mail and bill
 inserts from Verizon in the coming weeks, offering them a free, exclusive
 soundtrack CD if they purchase one of several service packages.  The enhanced
 CD includes seven music tracks and one video track by artists such as Sting,
 George Clinton, Mary J. Blige, Sheryl Crow, B.B. King, Macy Gray and Moby.
     Television advertising in key markets, geared around the sponsorship and
 the CD offer, begins in May.  Additional promotions will be tied to Verizon's
 sponsorship of the Lifestyle pages of the bet.com Web site, as well as various
 broadcast venues, and will involve movie ticket giveaways and other collateral
 items.  In-theater promotions also are planned, including a Verizon featurette
 to be screened at the conclusion of the film.
     "Verizon has bundled products and services in ways that provide customers
 with meaningful solutions to their telecommunications needs, thus helping them
 manage their lives better and more easily," said Kinder.  "This summer, we're
 also offering customers additional savings on Verizon Online high-speed DSL
 (digital subscriber line) and dial-up Internet access, long-distance calling
 in states where we provide the service, Home Voice Mail and discounts on
 additional lines -- a tool computer users find invaluable.
     "We think the IMAX sponsorship will increase the visibility of these
 offers, while exposing our customers to a great movie experience," he said.
     "IMAX consistently delivers an experience that audiences can never achieve
 on their own," said Michelle Hagen, vice president of Worldwide Film
 Marketing, IMAX Corp.  "The association with Verizon once again fulfills this
 expectation by offering customers an exclusive enhanced CD that they cannot
 purchase in stores.  The combined amount of support from Verizon and CERTS(R)
 for ALL ACCESS is unprecedented and will only heighten the excitement
 surrounding the launch of the film and its future."
     Verizon is launching new consumer package offers this month.  The company
 already has had great success with its first quarter advertising campaign,
 which is increasing sales of packages that include various combinations of
 local calling, directory assistance and call management features like Caller
 ID, Three-Way Calling, Call Waiting, Call Forwarding and others.  During these
 promotions, customers get additional savings on the new services when they are
 ordered at the same time as a package.
     IMAX Corporation and its subsidiaries comprise one of the world's leading
 entertainment technology companies, with particular emphasis on film and
 digital imaging technologies, including giant-screen images, 3D presentations,
 digital post-production and digital projection.  There were more than 220 IMAX
 theatres operating in 28 countries around the world as of September 30, 2000.
 IMAX's subsidiaries include Digital Projection International, whose primary
 business is the design and manufacture of high-end digital image delivery
 devices, Sonics Associates, a designer and manufacturer of high-end sound
 systems and DKP/70MM Inc., award-winning specialists in image quality control
 and post-production.  IMAX Corporation is a publicly traded company listed on
 both the Toronto and Nasdaq stock exchanges.  More information on the Company
 can be found at http://www.imax.com.
     Ideal Entertainment produces mainstream entertainment for motion pictures,
 TV, music, merchandising and the Internet.  Principal Jon Shapiro was
 executive producer of the $200 million grossing film, Richie Rich, starring
 Macaulay Culkin, for Warner Bros., and is Producer of Universal Pictures'
 forthcoming Curious George, a live-action feature based on the classic
 children's books. Partner Peter Shapiro is owner of the world-renowned live
 music venue, Wetlands, in New York City, and co-founder of GreenOrder.COM, a
 new Internet venture for institutional procurement of environmentally friendly
 products.
     Kobin Enterprises Ltd. is a full service global entertainment and sports
 marketing agency that specializes in creating high impact/breakthrough sales
 promotions with strategically targeted program initiatives.  With a full
 service office in New York City, the company's principals, Alyse M. Kobin and
 Sharon Tracy are recognized as among the most innovative and progressive in
 the world of entertainment and sports marketing.
     Verizon Communications (NYSE:   VZ) is one of the world's leading providers
 of communications services. Verizon companies are the largest providers of
 wireline and wireless communications in the United States, with nearly
 109 million access line equivalents and more than 27.5 million wireless
 customers. Verizon is also the largest directory publisher in the world.  A
 Fortune 10 company with approximately $65 billion in 2000 revenues and more
 than 260,000 employees, Verizon's global presence extends to more than
 40 countries in the Americas, Europe, Asia and the Pacific.  For more
 information on Verizon, visit http://www.verizon.com.
 
     ON THE INTERNET:  Verizon news releases, executive speeches and
 biographies, news media contacts and other information are available at
 Verizon's News Center on the World Wide Web (http://www.verizon.com/news).  To
 receive news releases by email, visit the News Center and register for
 personalized automatic delivery of Verizon news releases.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X02811544
 
 SOURCE  Verizon Communications

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